Shop.org - State of Retailing Online Study (SORO) - Benchmark research for the Online Retailing and Multichannel community

State of Retailing Online (SORO)

2010 Research Survey and Reports

Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is the highly anticipated research that brings details of Marketing, Merchandising and Profitability to the online retail community.

Second 2010 SORO survey now concluded!

The second SORO survey for 2010 covered key performance indicators, international expansion and our annual analysis of costs and revenues. The survey closed in late June. We will release the results of this survey in conjunction with the Shop.org Annual Summit in late September.

The State of Retailing Online 2010: Marketing, Social Commerce & Mobile -- now released

The first 2010 SORO report is now available for download by Shop.org members -- read more here. Register for the May 5 Webinar playback, featuring Brian Walker of Forrester Research and Rob Schmults of Smartdestinations.com. See also the Table of Contents & Figures for this report.

What is the State of Retailing Online (SORO)?

Now in its thirteenth year, the State of Retailing Online is the industry standard of Internet and multi-channel retail research, providing a comprehensive collection of performance benchmarks based on data collected directly from retailers.

Produced by the industry, for the industry, Shop.org is proud to have the assistance of its prestigious Research Committee to ensure its industry-standard research continues to closely match the needs of retailers over time.

What's the Process?

Shop.org's two SORO 2010 retailer surveys were conducted in March and June, respectively. The aggregated results of the SORO 2010 research are published over the course of the year. Please also consult our SORO FAQs page for further information.

Who Participates?

Shop.org and Forrester Research welcome retailer participants in the SORO study (retailers do not need to be members of Shop.org to participate). Any retailer company is eligible to participate and is encouraged to contribute to the eCommerce community. If you are a retailer and would like to participate in future State of Retailing Online research, please let us know.

Why Participate?

In return for completing the 2010 SORO survey, participants receive detailed, aggregated results of the SORO research (we do not report individual company data). SORO research findings are available to all Shop.org members and Forrester clients.

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Interested in learning more about recent SORO Research? See below for our 2009 SORO Reports.

2009 SORO Marketing Report

Released May 5, 2009

The SORO Marketing Report covers areas such as:

Marketing key performance indicators (KPIs)
Impact of the current economic climate
Marketing budget
Allocation and effectiveness of marketing spending (both online and offline)
Customer acquisition and retention
Email marketing
Search

Members, Download the Marketing Report

Table of Contents and Summary

More Information

Non-Members: Purchase Here

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2009 SORO Merchandising Report

Released July 15, 2009

The SORO Merchandising Report covers areas such as:

Priority for focus areas on the Web site, from product detail page through check out
Customer experience optimization tactics and investment plans
Product placement and merchandising initiatives

Members, Download the SORO Merchandising Report

Table of Contents and Figures

More Information

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2009 SORO Profitability, Economy & Multichannel Report

Released September 23, 2009

The SORO Profitability Report explores: