State of Retailing Online 2007
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Download Part 1 - Profitability and Market Sizing Report
Adobe PDF download - 1.94 MB
Part 1 lays out the results of the first survey, which focused on revenue, conversion and profitability.
It is a snapshot of the high-level numbers that tell the story of eCommerce sales in 2007.
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Download Part 2 - Online Marketing, Merchandising & Multichannel Trends
Adobe PDF download - 1.32 MB
The second survey and report focuses on the following:
- Trends in online marketing, including interactive marketing spend
- Usage of on-site merchandising and checkout tactics and tools
- Prevalence of key site features
- Multichannel metrics, including catalog and bricks-and-mortar comparisons
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Download Data Cuts - Data Cuts Based on Company Size, Tenure, Type and Product Category
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About the Survey
Produced in partnership with Forrester Research, Shop.org's The State of Retailing Online 2007 is the industry standard of Internet and multichannel retail research.
The comprehensive collection of performance benchmarks is based on data collected directly from over 170 retailers, including closely held companies who otherwise don't publicly disclose details about their multichannel operations and innovations.
Produced by the industry, for the industry, the report's relevance is managed by Shop.org's prestigious Research Committee.
