THE STATE OF RETAILING ONLINE 2008
The 11th Annual Shop.org Study by Forrester Research
The 2008 State of Retailing Online Marketing and Merchandising Reports are Now Available!
Thanks to all Shop.org members who participated in our first 2008 State of Retailing Online (SORO) survey! In this first of our two SORO surveys in 2008, 125 retailers shared with us information about their marketing and merchandising activities.
JUST RELEASED!!! Merchandising Report (Released July 15)
We are pleased to present you with our second set of findings on Merchandising trends in 2008, including:
- Merchandising
- Web optimization
- Browse experience initiatives
- Shopping cart and checkout features
- Operations fulfillment and post-transaction tactics
- Site measurement tactics
Members: Download the 2008 State of Retailing Online Merchandising Report Adobe PDF download - 3.5 MB
View Table of Contents for the Merchandising Report
Non-Members: Purchase Here
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The Marketing Report (released in April) includes:
• Marketing budget
• Allocation and effectiveness of marketing spending (both online and offline)
• Promotions
• Customer acquisition
• Email marketing
• Search
Members: Download the 2008 State of Retailing Online Marketing Report Adobe PDF download - 3.5 MB
View Table of Contents Adobe PDF download - 1.3 MB
Non-Members: Purchase Here
Learn More about SORO 2008!
If you would like to learn more about SORO research, what it covers, how it is conducted, who participates, and how your company can participate in the next SORO 2008 survey, please check out the full set of FAQs to answer all your questions. We welcome your participation in Shop.org research – by the industry, for the industry! Paticipate in the Profitability Study!
