The 2008 State of Retailing Online Marketing Report is here!
Thank you for participating in our first 2008 State of Retailing Online (SORO) survey! We are pleased to present you with our first set of findings on Marketing trends in 2008.

In this first of our two SORO surveys in 2008, 125 retailers shared with us information about their marketing activities, including:

• Marketing budget
• Allocation and effectiveness of marketing spending (both online and offline)
• Promotions
• Customer acquisition
• Email marketing
• Search

Download the 2008 State of Retailing Online Marketing Report
Adobe PDF download - 3.4 MB
View Table of Contents


Learn More About SORO 2008!
If you would like to learn more about SORO research, what it covers, how it is conducted, who participates, and how your company can participate in the next SORO 2008 survey, please check out the full set of FAQs to answer all your questions. We welcome your participation in Shop.org research – by the industry, for the industry! Participate in the Profitability Report!

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