Share:

By the Member, For the Member

Vision Statement:

To be the world’s most valued membership community for digital commerce.

Mission Statement:

Shop.org, a division of the NRF, a member driven trade association, is focused on providing holistic member value to digital retailers and the companies that serve them.

About Shop.org

Since its inception in 1996, the digital retail industry has joined with Shop.org to create a community of like-minded executives with the common purpose of advancing the retail industry through the sharing of knowledge, experience and expertise. With more than 600 member companies and thousands of actively participating executives, today's Shop.org network is more vital than ever. The association is focused on the challenges and opportunities most pressing to the digital retail industry including: 
 
  • Best practices in digital retail marketing and merchandising
  • Innovative and emerging retail technology
  • Mobile and social marketing and commerce
  • Omnichannel strategy
  • Website design, usability, conversion, and customer experience
Shop.org’s exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing.

How Do We Accomplish This?

About National Retail Federation

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities at home and abroad, and the critical role that retail plays in driving innovation. www.nrf.com