For Immediate Release
Contact: Kathy Grannis or Ellen Davis (202) 783-7971
Email: grannisk@nrf.com or davise@shop.org

-- Execs from JCPenney and JupiterResearch to Lead Board --

Shop.org Announces New Chairman and Vice Chairman

Washington, January 9, 2008 — Shop.org, the digital division of the National Retail Federation, has appointed a new executive committee for its Board of Directors, including a new Chairman and Vice Chairman.

Richard Last, Vice President, New Business Development – jcp.com, JCPenney, becomes Shop.org's new Chairman. Last had previously served as Shop.org's Vice Chairman. Last takes over for Elaine Rubin, President, Ekrubin, Inc., who had been Chairman for the past eight years and was recently awarded the prestigious NRF Silver Anvil Award for her service. Rubin, a co-founder of Shop.org, will continue to serve as a Shop.org Board member. Patti Freeman Evans, Senior Analyst, Retail, JupiterResearch, will fill the Vice Chairman role.

“Shop.org is fortunate to have such talented and committed leadership,” said Scott Silverman, Executive Director of Shop.org. “The members of Shop.org's executive committee make the perfect team to help Shop.org fulfill its vision and mission.”

In addition to Last and Freeman Evans, Troy Brown, Senior Director and General Manager, Timberland.com and Kelly Mooney, President, Chief Experience Officer and Partner, Resource Interactive were appointed to Shop.org's four-person executive committee. The Executive Committee is selected from Shop.org's 17-person Board of Directors, which is elected by the Shop.org membership .

“I am and excited and honored to become Shop.org's next Chairman,” said Last. “Thanks to the strong leadership and vision of Elaine Rubin, Shop.org has never been stronger and has a bright future as the world's leading membership community for digital retail. I look forward to working with the new executive committee and the rest of the Board of Directors to serve the Shop.org membership.”

"I am thrilled that Rich has agreed to step into the role of Shop.org's Chairman," said Rubin. "He is an experienced leader who has been on the Board for six years, is as passionate about Shop.org as I am and has been instrumental in developing our strategy and future direction for the organization. The Shop.org community will be well served by Rich's leadership skills and strategic thinking."

The next Shop.org Board of Directors meeting will be held January 22 at the Shop.org Strategy and Innovation Forum in Orlando .

Shop.org, a division of the National Retail Federation, is the world's leading membership community for digital retail. Founded in 1996, Shop.org's 700 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.