Shop.org Research Committee

Shop.org's Research Committee provides the Shop.org leadership, staff and partners with guidance on current and prospective research-related activities. Committee members review and advise on the timing and content of current and proposed research studies. They also share insight into how research is used and suggest additional Shop.org research products.

The current Research Committee includes:

  • Brian Elliot, President & CEO, Alibris, Inc.
  • Samer Forzley, VP of Marketing, eBillMe
  • Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group
  • Michael Griffin, Founder & CTO, Adlucent
  • Michael Paulson, Director, Bing Shopping


Feel free to contact Fiona Swerdlow, Head of Research, to inquire about the Research Committee activities, or about any of Shop.org's research efforts.