2008 State of Online Retailing Marketing Report

    Shop.org and Forrester Research partner to cover such key areas as marketing budget, promotions, customer acquisition, email marketing, and search.

            Table of Contents
            Go to this Report
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     Shop.org teams up with Shopzilla to survey thousands of consumers about their intentions with regard to purchasing online during the holidays.

            2007 Marketing Results
            2007 Full eHoliday Results
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View all Shop.org Original Research

2008 Online Marketing Workshop Presentations Include, Among Others:

Top 10 Customer-Centric Trends in Online and Multi-Channel Marketing

Building an Email Program Your Customers will Love

The Evolving Search Marketplace

Four years of interviews with online retail executives, concisely formatted to glean important insights and tips meant to help other retailers achieve success in online and multichannel retailing.

This program includes pertinent online marketing discussions such as:

How to Coordinate a Multichannel Campaign with Sephora's Connie Young

4 Steps to Raise Conversions 56% with DirectlyHome.com's Jay Shaffer, VP Marketing

Marketing via RSS Feeds with Burpee's Ethan Holland, Director of Ecommerce

View All Great Minds in Retailing Interviews

Marketing focused topics include:

Persuasive Online Copywriting for Retailers
Download Audio:   Part 1  |  Part 2  |  Part 3

Word of Mouth, Buzz, and Online Retail: Spreading the Word, Driving Sales
Download Audio   Part 1  |  Part 2  |  Part 3

STORES Magazine stays abreast of the industry with articles on online marketing. 

Recent online marketing articles include:

Experts Explore the Business Value of Social Networking Sites
by Susan Reda, Executive Editor

Intuitive search platform boosts e-commerce channel at La Senza

Barneys' marketing system generates targeted e-mails based on site-browsing patterns

Boosting analytics capability helped Office Depot double already strong online conversion rates

Search and View All Articles on Stores' Website

Learn, share, and network at Shop.org's exciting conferences.

Shop.org Online Marketing Workshop

Network, learn from industry thought leaders, and recharge and relax in an intimate, retailer-only environment.

Shop.org Annual Summit

This event is the largest and most influential yearly gathering that Shop.org produces.

Shop.org Strategy & Innovation Forum (formerly FirstLook)

Learn how to keep up with technological changes and plot a strategy to retain your savvy, empowered online customers.

View All Shop.org Events