For Immediate Release
Note to media: Click here to download high-resolution photos for publication on websites and in newspapers, from today's Shop@Lunch event.

Contact: Kathy Grannis or Ellen Davis (202) 783-7971
eMail: grannisk@nrf.com or davise@shop.org
Web: www.cybermonday.com

Washington, November 26, 2007 — If the traffic on CyberMonday.com is any indication, shoppers have returned in full force from their Thanksgiving holidays and are looking online for great deals. Traffic on CyberMonday.com, a one-stop shop for consumers looking for Cyber Monday deals, is tracking three times higher than traffic on Cyber Monday last year, according to Mall Networks, which powers the site. By 1:00 p.m. EST today, the site had more than one million visitors. The site offers promotions and special deals from more than 550 online retailers.

“Online retailers stepped up their promotions on Cyber Monday this year, and millions of consumers responded,” said Scott Silverman, Executive Director of Shop.org. “If there was any doubt before, this year it is certain: Cyber Monday is a permanent fixture on the retail calendar.”

Cyber Monday, a term coined by Shop.org in 2005, began after online retailers noticed a trend of people shopping online on the Monday after Thanksgiving. Since then, consumers have flooded websites on Cyber Monday and come to expect robust promotions and specials that day.

In addition to providing consumers with special savings and discounts, CyberMonday.com has a charitable purpose. When shoppers make a purchase through CyberMonday.com, retailers provide a percentage of that sale to Shop.org. All of the proceeds received by Shop.org from the website will be donated to its Ray M. Greenly Scholarship Fund, which helps students pursuing careers in eCommerce. Ray Greenly was a Vice President at Shop.org before passing away from cancer in 2005.

Cyber Monday statistics

• 72 million consumers will shop online this year on Cyber Monday. Source: BIGresearch for Shop.org More than half (54.5%) of office workers with Internet access, or 68.5 million people, will shop for holiday gifts from work this year, up substantially from 50.7 percent in 2006 and 44.7 percent in 2005. Source: BIGresearch for Shop.org

•  Men are more likely to shop from work than women (57.3% vs. 51.7%) and young adults 18-24 years old are more likely to shop there than any other age group (72.9%). Source: BIGresearch for Shop.org

•  Many retailers offered one-day sales (28.9%) and free shipping on all purchases (24.7%) today. Source: Shop.org/Shopzilla eHoliday study conducted by BizRate.com

•  72.2 percent of online retailers are planning a special promotion for Cyber Monday, up from 42.7 percent just two years ago. Source: Shop.org/Shopzilla eHoliday study conducted by BizRate.com

• More than 550 online retailers post holiday promotions and special savings on cybermonday.com 
• Over 200 people attended Shop.org's Shop@Lunch event today at the ESPN Zone in Washington , DC

About the Surveys

The poll about online influence for the holiday season was conducted for Shop.org by BIGresearch from October 2-9, 2007. The survey polled 7,837 consumers and has a margin of error of plus or minus 1.0 percent. The poll on consumer shopping at work was conducted for Shop.org by BIGresearch from October 31-November 7, 2007. The survey, which polled 7,982 consumers, has a margin of error of plus or minus 1.0 percent. The Shop.org/Shopzilla eHoliday Study, conducted by BizRate Research, was designed to gauge consumer behavior and online retailers' success during the winter holiday season. The poll of 116 online retailers was conducted September 26-October 8, 2007.

Shop.org is the network for retailers online. It's where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001.