About the 2010 eHoliday Study

Introduction.
The 2010 Shop.org eHoliday Study marks its landmark 9th year. To help online retailers – whether multichannel or Web only – benchmark their performance and adjust plans during the season, each year we conduct several surveys to learn perceptions and practices of retailers and consumers during the holiday season. The study helps you understand how retailers and consumers view what's important for the season and how your retail peers are preparing their holiday season plans.

Survey Structure and Timing.
In 2010, Shop.org is surveying retailers twice, once prior to the season to understand their outlook and strategies, and again after the holiday season to learn further details and results. Concurrently, we are surveying consumers to understand their holiday shopping plans and decision making processes.

The pre-holiday survey for retailers launched on September 1 -- please let us know if you would like to participate in the 2010 eHoliday Study!    

What the Surveys Cover.
The eHoliday surveys examine important retail questions such as:

• How do retailers perceive the prospects for the upcoming holiday season?
• How much of their holiday shopping budget do consumers expect to spend online vs. offline?
• Which Web site elements matter most to consumers – and have retailers invested in the right Web site features this year to meet that demand?
• Which promotions do consumers most want to see this year – and are retailers meeting that demand?
• How much of their total promotions budget are retailers dedicating to free shipping offers – and what, if any, conditions are they imposing on those?
• How are retailers leveraging their online marketing and Web sites to benefit their brick and mortar stores?
• How are retailers managing to the changing economy to still offer consumers strong value and meet financial targets this holiday season?

Retailer Survey Participation.
We need YOUR participation to answer these and many other significant questions about the holiday season!  Please note: participation in the annual Shop.org eHoliday Study is limited to retail companies only. If you are not a retailer, you are not eligible to participate.   

Survey Result Publication.
The results of the 2010 eHoliday Study will be released to all Shop.org Members, as well as other retailers who complete the surveys.  Results are published as a PowerPoint slide deck, along with an aggregated data set spreadsheet (we only publish aggregated data results, and no individual data will be shared).   Please see prior year eHoliday results posted on the Shop.org Web site (Shop.org Member log in is required). 

As our thanks to you for participating, all participants receive the annual Shop.org Holiday Strategy & Planning Guide (Shop.org Member login required).  The next edition of this Guide will be published during Summer 2011. 

Need More Info?
Please also see our Frequently Asked Questions page for further information.