Event Presentations
More than 700 attendees participated in FirstLook 2005 January 18-20, 2005 in New York City at Pier Sixty at Chelsea Piers. FirstLook brought together leaders in Internet and multichannel retailing to review best practices from the holiday season and to plan for the coming year.
PRESENTATIONS
Files may take a minute or two to download. If you don't see a presentation here from the event, it may not have been authorized for release by the speaker.
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Third Annual Holiday Recap download presentation (PowerPoint .ppt 1.58 MB)
Results from the Shop.org/BizRate.com eHoliday Mood Study will contribute to a lively discussion of the highlights, new developments and lessons-learned from the 2004 online holiday season including a diverse panel of online retail executives.
Moderator:
Chuck Davis, CEO, Shopzilla.com
Panelists:
Roger Bensinger, SVP, Marketing, Sharper Image
Mary Lou Kelley, VP, E-Commerce, L.L. Bean
John Thompson, SVP and GM, Bestbuy.com
Preparing for the Broadband Explosion download presentation (PowerPoint .ppt 346 KB)
A deep exploration into the impact of broadband on online shopping including historical and customer usage data as well as what's "out there" from MIT's Media Lab. A panel of retailers will discuss how they are leveraging online shopping trends driven by increased broadband usage and how they are preparing for the future.
Moderator:
Ken Cassar, Director, Strategic Analysis, Nielsen/NetRatings Retail
Panelists:
Colin Hynes, Staples
Steve Duchelle, VP, Web Channels, RadioShack
Bob Myers, VP, Interactive Merchandise, Marketing, Content, & Architecture, QVC
Keeping Customers Loyal in a Multichannel World download presentation (PowerPoint .ppt 1.32 MB)
With customers zig-zagging in and out of channels and hopping from retailer to retailer, how can online retailers keep customers loyal? This panel will gather executives and industry thought leaders to discuss:
* What are some successful strategies for increasing customer wallet share and satisfaction?
* How can the Web serve as a catalyst for customer-centric initiatives?
* What is the role of the online division in promoting and advocating customer-centric initiatives?
Moderator:
Carrie Johnson, Senior Analyst, Forrester Research
Panelists:
Scott Key, VP, Marketing, Gap Direct
Lindy Rawlinson, GM, Web Stores, Neiman Marcus Online
Frank Han, EVP/GM HSN.com, Home Shopping Network
Michael E. LeBlanc, Director of Enterprise Campaign Management (CRM), Hudson's Bay Company
Acquiring New Customers - Is there a "Next Big Thing"? download presentation (PowerPoint .ppt 2.08 MB)
While there are no SEM-like "next big things" in customer acquisition, retailers shouldn't give up hope. A panel of forward-thinking customer acquisition marketing experts will explore the overall landscape of customer acquisition marketing including new and upcoming developments such as the emergence of next generation affiliate marketing via retailer-to-retailer, site-within-a-site arrangements.
Moderator:
Patti Freeman Evans, Retail Analyst, Jupiter Research
Panelists:
Russell Fradin, SVP, Business Development, Wine.com
Kathy Gersch, CMO, GM, and VP, drugstore.com
Sue Kurys, Manager, Online Sales, Bose Retail Stores
Michael Wagner, Chief Executive Officer, eToys Direct
The State of Customer Experience: Customers in the Boardroom download presentation (PowerPoint .ppt 15.1 MB)
Creative Good CEO Phil Terry set the stage with insights into the latest trends in usability testing and customer experience and how leading retailers are benefiting by bringing customer insights into all levels of corporate strategy, product development and online and offline experience design.
