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Shop.org Original Research and Other NRF Resources

Shop.org is committed to producing highly valuable and pertinent original research on behalf of the online retail industry. Working with highly respected partners including Forrester Research, Shopzilla, JC Williams Groups, and others, Shop.org produces some of the most informative and influential research available in the online and multichannel retailing community. Order publications here.

State of Retailing Online (SORO):

For more than ten years, this landmark research has become the industry's definitive report on the growth, realities, and metrics of the business of retailing online. Shop.org, in partnership with Forrester Research, confidentially collects actual sales and cost data from over a hundred participating retailers to create this comprehensive look at the industry of retailers online.

eHoliday Best Practices:

This Shop.org/Shopzilla eHoliday Study is designed to gauge online retailers' success and consumer behavior during the winter holiday season.

Holiday Strategy & Planning Guide:

This Shop.org guide draws on lessons learned from the year prior eHoliday Study results, and is designed to help retailers plan their marketing, merchandising, multi-channel coordination, operations and other initiatives for the upcoming holiday season.

Multichannel Organization Design :

JC Williams Group teamed with Shop.org to interview more than 50 retail executives to determine the role of ecommerce in their overall strategy as well as where the e-commerce group reported to within the organization.

Shop.org SmartBrief:

Shop.org’s free email news briefing is published 5 days a week. Created for professionals in digital retail commerce, Smartbrief delivers need-to-know news from hundreds of media sources as well as insider info from Shop.org.

Great Minds in Retailing:

Great Minds in Retailing, which Shop.org began presenting in 2003, contains four years of interviews with online retail executives, concisely formatted to glean important insights and tips meant to help other retailers achieve success.

Shop.org Teleconferences:

The Shop.org Teleconferences go way back to 2001 and features recorded teleseminars and accompanying Powerpoint presentations on every topic imaginable in the world of online retailing.

NRF Resources

STORES Magazine: Shop.org is part of the National Retail Federation, which, among its many services to the retail industry, produces the informative and influential monthly magazine, STORES. Shop.org members can count on finding information vital to their online and multichannel businesses with every issue of STORES.

NRF SmartBrief: NRF’s free email news briefing is published 5 days a week. Created for professionals in the retail industry, Smartbrief delivers need-to-know news from hundreds of media sources.

NRF Holiday HQ: Every holiday season, the National Retail Federation gathers data, survey reports, sales projections, and other holiday-specific information that is key for retailers. Shop.org is part of the National Retail Federation, and we encourage our members to use this resource during the weeks leading up to the all-important holiday season.

Retail Horizons: Retail Horizons: Benchmarks and Forecasts collected information from an array of retail organizations across a variety of industry segments. The study is conducted each fall and provides data that reflects the thinking of executives in the midst of fourth quarter projections and the planning process for the following year.

Retail Industry Indicators: Retail Industry Indicators is a comprehensive report on trends in the retail companies. Drawing from official government data, supplemented by industry surveys, it presents up-to-date information on a variety of topics that describe the industry.