Resource Center

This Resource Center was developed to provide additional information and supporting materials to the digital retail community. We’ll be updating this page with downloadable white papers and research; linking to intriguing blog posts; archiving all the marketing tips of the day; and providing access to pass May is Marketing Month webinars.

White Papers

Harmonizing the Cross-Channel Experience view...
B2B Marketing with Video - Driving ROI from Awareness to Advocacy view...
Creating an Emotional Bond with Your Customer view...
Social Networking and its Impact on Business view...
Ten Tactics to Grow Your Online Store Profit in 2010 view...

Research & More!

Webinar
The State of Retailing Online: 2010 Marketing Report 

Article
Mobile vs. Social:
Which do consumers look to for product recommendations? STORES Trends. View...

Article
20 Ideas Worth Stealing:  
"A retail survival kit for 2010." By Susan Reda, STORES Magazine. View...

Paper
Making Sense of Mobile Marketing

Marketing Tips

Our last set of marketing tips for the first week of Marketing Month are included below.  Everyday one of these tips will be featured on the May is Marketing Month homepage between June 1-6. 

June 1: Tony Capasso, Sales Director, Bazaarvoice
Video tip topic: How Email Drives Review Volume

June 2: Kristen Gregory, Email Marketing Strategist, Bronto Software
Video tip topic: Last Purchase Date Fields & Automated Emails

June 3: Austin Bliss, President and Co-Founder, FreshAddress
Video tip topic: Growing Your Email Lists

June 4: Stephan Spencer, VP of SEO Strategies, Covario
Video tip topic: Meta Tags

June 5: Kelly Lorenz, Email Marketing Strategist, Bronto Software
Video tip topic: Auto-repurchase Emails

June 6: Suzanne Hader, Principal, 400twin
Video tip topic: Use Email as a Teaser

Thank you to our marketing experts - stay tuned for a new set of tips every week!  View all of the tips released to date...

Frequently Asked Questions
Questions? The FAQ has answers to the most commonly asked questions about Marketing Month.
View the FAQ...
Contact Us
SHOP.ORG
325 7th Street, NW, Suite 1100, Washington, DC 20004
202.783.7971 | 202.737.2849 (fax)
Shop.org staff list

 

Marketing Month CalendarSee the complete Marketing Month calendar...

 
PLATINUM SPONSOR
Venda
Marketing Tip of the Day
Suzanne Hader, Principal, 400twin
view more tips from the experts...

Follow us on Twitter
Tweet along with us on #MarketingMonth
View MarketingMonth Tweets
You can also follow us on...   facebook  blog blog