Online Marketing ConsultantAshbey Associates, LLC

In her 15+ years of online leadership, Anne has spearheaded award-winning, customer-centric solutions for commerce, community and entertainment-based online businesses.  Most recently, Anne was Vice President, Internet Marketing for the nation’s premiere multi-channel gourmet food retailer, Harry & David (HarryandDavid.com, Wolfermans.com and Cushmans.com).  Prior to joining Harry & David in 2001, Anne was Director of Oxygen.com, where she helped pioneer the convergence of online community and television programming.  Anne is well-versed in all aspects of online marketing, including email, banner advertising, affiliate networks, SEM, SEO, and social media strategies.  In addition to serving on the Shop.org Board of Directors, Anne is a Moderator and Advisory Council member for Creative Good’s The Councils, a peer-to-peer learning network for executives.  A passionate supporter and former student of documentary filmmaking, Anne also serves at the President of the Board of Directors for the Ashland Independent Film Festival, in her hometown of Ashland, Oregon.

Webinar:
Wednesday, May 26
Attribution Matters: Moving Beyond the Last Click

Chief Operating Officer
Baazarvoice

Heather manages day-to-day operations for Bazaarvoice and leads the services organization as it helps Bazaarvoice clients gain higher ROI from social commerce initiatives. Her team sets the standard for professional services, implementation support, content moderation, and community management for businesses around the world.

Heather has built a career delivering technology to create business value for both privately-funded new ventures and Fortune 500 companies. Before joining Bazaarvoice, Heather served as President and CEO of Nuvo, a wholly owned subsidiary of Trilogy and provider of managed network services, and she was previously COO for B-Side, a privately funded entertainment technology company. She has held various other executive management roles at leading technology companies, including Coremetrics, Trilogy, and Concero, where she led a team of 130 business and consulting professionals. She was also a practice director at Oracle, where she led the grounds-up development of the Central Texas enterprise sales and consulting practice, building an $18 million book of business in less than 18 months. She began her career at Accenture, where she ascended to Senior Manager in less than five years.

Heather holds a bachelor's degree in international economics from Trinity University and is an active, decade long volunteer with the Capital Area United Way, serving on the Board of Directors and chairing the Community Impact Cabinet. In her free time, she enjoys time with her husband Brian and two wonderful daughters, Summer and Sienna, rocking out with her iPod at the gym, or attending yoga class.

Webinar:
Wednesday, May 12
Measuring Up: Real World ROI for Social Commerce

VP, Retail Strategies
ForeSee Results

Kevin leads ForeSee Results continued growth in the retail industry through his expertise and experience. He works with the product, delivery, client services, and marketing teams to maximize ForeSee Results’ value to our retail clients. Kevin has over 10 years of critical e-commerce experience and was formerly the Vice President and Managing Director of Tower Records. More recently, he was the Senior Vice-President of E-Business with Borders where he re-launched Borders.com as an e-commerce site.

Kevin is a recognized and respected figure in the online retail industry. He has been a featured speaker at many e-retail conferences like Shop.org, eTail, and Internet Retailer, in addition to being featured and quoted in the Wall Street Journal, the New York Times, USA Today, Publishers Weekly, the Detroit Free Press, and more. He is also a member of Shop.org's Policy Advisory Committee, Cross-Channel Retailing Consortium, and the eTail Content Advisory Board. 

He received his degree in Business Administration from Golden Gate University with advanced training in general management, project management, and quality assurance.

Webinar:
Wednesday June 2
Is Email Dead? Tactics and Tips for Increasing Email Open Rates and Conversion in our New World

Digital Media Director, Golley Slater Digital and Chairman, Institute of Practitioners in Advertising (IPA) Search Group

Mark Fagan is Digital Media Director of Golley Slater Digital who he joined in January 2006. In the early stages of his career Mark worked for Ericsson and Skillsoft when he realised the extraordinary growth of the Internet and the advent of pay-for-performance marketing would lead to an innovative change in how consumers used the web.

He joined Overture, which was quickly acquired by Yahoo!, where he worked as UK Search Editor, Senior Traffic Manager and Senior Account Manager overseeing the UK and Northern Europe for nearly 4 years.  Mark worked with some of Yahoo!'s biggest clients and advertising agencies including eBay, Carat Digital, Zed Media and The Search Works. He then joined Green Cathedral, who were later acquired by Golley Slater, to help launch their Search Marketing division in London.  He now oversees the Golley Slater Search, Social and Media divisions, and is responsible for building digital marketing strategies for clients such as Center Parcs, DSGi, reed.co.uk and Lloyds TSB.

Mark was one of the founding members and is now the elected Chairman of the IPA Search Group, responsible for raising the profile and standards of search marketing for agencies in the UK.

Webinar:
Wednesday, May 26
Attribution Matters: Moving Beyond the Last Click

Founder and CTO
Adlucent

Michael Griffin is the founder of Adlucent – one of the fastest-growing online marketing companies in the United States.  Adlucent counts some of the world’s largest online retailers as customers.

With his unique perspectives on “deep search marketing,” retail marketing and analytics, customer targeting and product-level promotions, Michael is a frequently tapped as an expert on the techniques and strategies to drive successful e-commerce. 
Michael attended the University of Texas at Austin where he pursued a PhD in chemistry focusing on advanced analytics for medical diagnostics. He is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.

Webinar:
Wednesday, May 19
Beyond the Crystal Ball: Predicting Your Way to SEM Success

VP, Online Marketing
FTD.com

Jessica Harley joined FTD as Vice President of Online Marketing in April of 2007, bringing with her a successful track record of building and managing customer databases to drive top and bottom-line results. At FTD.com she is responsible for defining online customer experience via website product management; driving sales and acquiring customers via paid search marketing, affiliate marketing, natural search optimization, online display advertising, 3rd party email acquisition, direct mail and package inserts; and building customer relationships and increasing retention via email and direct mail communications. Immediately prior to joining FTD Jessica held the position of Vice President, Acquisition and Retention Marketing at Borders Group Inc. At Borders, Harley led all efforts to acquire new customers and expand business with existing customers, including optimization of the company’s 30 million member Borders Rewards® loyalty program. Harley also managed customer marketing via direct mail, e-mail, third-party partnerships, search engine and affiliate marketing, as well as electronic and broadcast advertising. In addition, Harley managed Borders’ gift card program; executed in-store promotions; oversaw Borders’ co-branded Visa card partnership; and led customer research activity. Prior to joining Borders, Harley held a number of marketing positions including Director of Promotions with Barnes & Noble and Director of Marketing for Bookspan, a joint venture of Bertelsmann AG and Time Warner. Harley holds a bachelor’s degree in psychology from State University of New York College at Geneseo and a master’s of business administration (MBA) degree from the Stern School of Business, New York University.

Webinar:
Wednesday June 2
Is Email Dead? Tactics and Tips for Increasing Email Open Rates and Conversion in our New World

International Director
ASOS

Jon Kamaluddin began his career in Corporate Recovery at Arthur Andersen, where he qualified as a Chartered Accountant.  Jon then joined Marks & Spencer, where he spent 3 years in a number of finance positions including Head of Finance for the per una brand.  Jon joined ASOS in 2004 as Finance Director, in April 2009 he was appointed International Director in order to develop and implement a suitable international strategy for the business.

Webinar:
Wednesday, May 19
Beyond the Crystal Ball: Predicting Your Way to SEM Success

Vice President of E-Commerce
PETCO Animal Supplies

John Lazarchic brings 20 years of retail experience, including 18 years in the Pet Industry, to his position as Vice President of E-Commerce for PETCO Animal Supplies.  John joined PETCO in 2000, with their acquisition of Petopia.com where he was the Director of E-Commerce during Petopia's initial launch onto the Internet.  In his current role, John is responsible for all aspects of PETCO's E-Commerce Site, including Site Design and Functionality, Merchandising, Marketing, and Business Development.  In addition to the E-Commerce responsibilities, John is leading the company's pilot program to include commerce-based kiosks in their retail stores.
 
Prior to joining the Internet Boom in 1999, John worked for both Petland and Superpetz as Director of IS, where he was responsible Point of Sale, Accounting and Distribution Systems, including the selection and implementation of new platforms.  Before switching to the world of Information Systems, John also work for Docktors Pet Centers and Petsmart on the Store Operations side of the business.  This experience in both Brick and Mortar Operations and Information Systems has allowed him to bring a broad, well-rounded perspective to the online pet category.

Webinar:
Wednesday, May 26
Attribution Matters: Moving Beyond the Last Click

Director of Analytics
Estee Lauder Companies

Ross Miller works across the Estee Lauder Companies brands globally, focusing on enabling the organization to understand consumer behavior and optimize the online experience.  

Prior to joining Estee Lauder Companies, Ross spent two years as an Account Executive at Coremetrics and owned relationships with online retailers such as Bass Pro Shops, Macy’s, Williams Sonoma, and QVC.  As an Account Executive, Ross was responsible for ensuring client success in leveraging web analytics, paid search optimization, product recommendations and behavioral targeting.  Previously he led the client services team at email service provider SKYLIST, which has since been acquired by Datran Media.  As Director of Accounts, his team enabled and optimized email marketing programs for leading online businesses such as Disney, JDate, CoolSavings and Nascar.

Ross earned a Bachelors of Science in Business Administration & Economics from Carnegie Mellon University.  In his spare time, he enjoys playing ice hockey and DJing hip hop.

Webinar:
Wednesday, May 12
Measuring Up: Real World ROI for Social Commerce

EVP and CMO
Zinio

Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine VIVmag. Jeanniey is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.

Prior to Zinio, Jeanniey was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with such clients as IBM, American Express, and Yahoo. In the mid-2000s, Jeanniey founded the Email Experience Council, the world's largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Jeanniey ran her own advertising agency. And in the late 1990s, Jeanniey created the global e-mail marketing division inside an advertising agency at Grey Direct.

Jeanniey is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development, and publishing. She is also a published author with two books in her portfolio, including "Email Marketing: An Hour A Day." She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.

Webinar:
Wednesday June 2
Is Email Dead? Tactics and Tips for Increasing Email Open Rates and Conversion in our New World

CMO
Smart Destinations

Rob Schmults is the Chief Marketing Officer for Smart Destinations. The company is the premier provider of attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations’ Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. A strong focus on customer satisfaction and value helped the company rank 78 on the most recent Inc. 500 list of fastest growing companies. The company sells directly through its own web site, through most major online travel sites, as well as offline at visitor centers and participating attractions.

Rob was formerly Vice President, Sporting Goods Business Management at GSI Commerce. In that role, Rob oversaw the teams responsible for the online stores of partners such as Major League Baseball, Bath and Body Works, adidas, iRobot, and Dicks Sporting Goods. He worked closely with these and other partners to support their expansion into new opportunities including customized product, paper catalogs, and multi-channel commerce. Prior to joining GSI, Rob ran the retail practice of Fort Point Partners, a leading e-commerce consulting and systems integration boutique whose clients included J.Crew, Best Buy, and Restoration Hardware. He also worked for McKinsey & Co. advising retail and media clients on e-commerce strategy, both in the US and Europe. Rob’s initiation into the Internet took place in 1994, when he joined internet software pioneer Worlds Inc. Rob received his BA from Yale, M.Phil from Cambridge, and MBA from Harvard.

Webinar:
Wednesday, May 5
The State of Retailing Online: 2010 Marketing Report

Marketing Manager
Boden House

Rob Silsbury is currently Marketing Manager for Boden, a UK based fashion retailer who have business in both the USA and Europe.  The United States now accounts for 30% of Boden's total turnover, which last year was circa £200 million.  Rob has been with Boden since 2008 when he was employed to boost the companies growth rate through customer acquisition, both on and offline.  Previous to Boden Rob held numerous positions within the Saga Group Ltd. the leading UK organisation providing products and services for the over 50s.  During his time with their travel division (Saga Holidays Ltd.) as Head of Internet, Rob delivered treble figure online growth rates and established the framework for ecommerce and online marketing.  His last role before moving to Boden was with the Saga Group Ltd. where he assumed responsibility for the entire group website (travel, financial services, insurance and the Saga Magazine) as Head of Internet Content.  In this role Rob conducted a full strategic review, complete site redesign and launched SagaZone, the UK's first social network specifically for the over 50s.

Webinar:
Wednesday, May 26
Attribution Matters: Moving Beyond the Last Click

Director of Marketing
Buy.com

Michelle joined the Buy.com team in 1997 as Marketing Director overseeing all Search and Shopping Comparison Marketing programs.  With more than 12 million customers, Buy.com is a leading retail marketplace. Michelle is an SEM Veteran with over 9 years experience in Direct Response Marketing, including Fortune 100 companies. Prior to her position at Buy.com, Michelle was Direct Response Manager at BestBuy.com and Marketing Analyst at OfficeDepot.com.

Webinar:
Wednesday, May 19
Beyond the Crystal Ball: Predicting Your Way to SEM Success

Principal Analyst
Forrester Research

Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies, such as rich media, analytics, email-marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.

Brian has more than 11 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and Web marketers such as Amazon.com, Classmates Online, Inc., Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and Web marketers while at Amazon Enterprise Solutions and his own firm. Additionally Brian presided over a start-up company, Swallowtail Solutions, focused on innovative eCommerce solutions for emerging retailers. Brian's roles span both business and technology leadership, from Web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.

Webinar:
Wednesday, May 5
The State of Retailing Online: 2010 Marketing Report

Sales & Marketing Director
Center Parcs (UK)

Colin joined Center Parcs in November 2004, as Sales & Marketing Director, where he has responsibility for all marketing communications, sales, pricing and revenue management, Call Centre operations, PR and Corporate Sales.

Colin has nearly 25 years experience in the travel and hospitality sector.  He joined British Airways in 1987, gaining broad experience in a number of departments, including Information Management, Revenue Management and Sales, before being appointed as Head of Sales and Marketing with BA Holidays in June 1998.  Following the acquisition of BA Holidays by Thomas Cook Holidays, he headed up Sales & Marketing for the newly merged company for a year, and then rejoined British Airways as Senior Manager, Sales and Marketing, late in 2001.

Colin left British Airways in June 2002 to take up the position of Marketing Director at Travelbag Limited, a longhaul specialist tour operator. After this business was acquired by ebookers, a leading online leisure travel provider, Colin was appointed Marketing Director of ebookers (UK).

In 2004, Colin took advantage of the career opportunity to broaden his responsibilities with Center Parcs.  During his time with the UK’s leading UK short break operator, Colin has overseen a rapid transformation of eCommerce and online communications, with the company now taking 70% of all accommodation bookings and 60% of activity bookings through its website. Colin has also been part of the cross-functional team that has driven and overseen Center Parcs’ largest ever capital investment programme (c.£130m), the transformation of 40% of its accommodation stock to a new contemporary design and an overhaul of its restaurants, bars and shops; all of which is proving incredibly popular with guests and helping Center Parcs achieve record occupancy, revenue and profit levels, despite recession.

Webinar:
Wednesday, May 26
Attribution Matters: Moving Beyond the Last Click

Manager, Online Marketing and Customer Experience
Roots Canada Ltd.

As Manager, Online Marketing and Customer Experience, Tanja is responsible for overseeing digital marketing strategy, including social media at Roots Canada.  Additionally her other responsibilities include customer email programs, online promotions, contest partnerships and other digital marketing projects with a focus on building consumer loyalty and online sales.

Tanja has had the opportunity to lead many social initiatives at Roots.com since her arrival at Roots. Most recently, these efforts resulted in winning the "Rookie of the Year" award at Bazaarvoice's 2010 Social Commerce Summit. Her work on Twitter as the voice of @RootsCanada has also been noted in industry publications including ClickZ.com.

Webinar:
Wednesday, May 12
Measuring Up: Real World ROI for Social Commerce