Marketing Month Webinars are available for Playback.
Each Marketing Month Webinar is available for playback. The webinars are free to Shop.org Members and non-members can purchase all 5 for one low price. Shop.org Members Registration is complimentary for Shop.org retail members and automatically includes registration for all 5 webinars. Member Registration
Non-Members Retailers who are not Shop.org members, can register for all five Marketing Month Webinars for a fee of $495.Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment. Non-Member Registration
**Join Shop.org today for free access to all 5 webinars and more! Please contact us or visit our membership page for more information.
The State of Retailing Online Report: 2010 Interactive Marketing, Social and Mobile Key Findings Brian Walker, Principal Analyst at Forrester Research will present key findings and insights from the marketing portion of the 2010 State of Retailing Online Report and lead an in-depth discussion with Rob Schmults about what they mean for eCommerce and cross-channel retail. Brian and Rob will discuss the latest in online marketing, whether social media is really changing the way retailers interact with their customers, and what mobile is actually yielding retailers at this stage.
Speakers: Brian Walker, Principal Analyst, Forrester Research Rob Schmults, CMO, Smart Destinations
sponsored by:
Webinar Playback Previously registered - view the playback here.
First Time Registrants:
Shop.org Members - Register to view playback. Registration is complimentary for all 5 webinars.
Non-Members - Register to view playback. Registration includes all five Marketing Month Webinars for a fee of $495.Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment.
Wednesday, May 12 1:00 PM EST
Measuring Up: Real World ROI for Social Commerce User-generated content continues to drive online commerce, but how do you prove your ROI? In today's economy, it's even more critical to measure and prove value, and this session will help you determine critical metrics and use tools and techniques to measure real results. You will learn which metrics matter most to prove ROI, strategies and tools to use to measure social commerce, and how to use ROI to gain buy-in throughout your organization
Speakers: Heather Brunner, COO, Bazaarvoice Ross Miller, Director of Analytics, Estee Lauder Companies Tanja Zelko, Manager, Digital Marketing & Customer Experience, Roots.com
sponsored by:
Webinar Playback Previously registered - view the playback here.
First Time Registrants:
Shop.org Members - Register to view playback. Registration is complimentary for all 5 webinars.
Non-Members - Register to view playback. Registration includes all five Marketing Month Webinars for a fee of $495.Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment.
Wednesday, May 19 1:00 PM EST
Beyond the Crystal Ball: Predicting Your Way to SEM Success When time is of the essence and you need to react quickly to market trends, paid search marketing is one of your best levers to make a big impact. Marketing managers spend countless hours aggregating, pivoting, and summarizing data to understand product and category trends. They spend so much time managing data that there's very little time to act on it. The result is a lot of effort with little revenue growth. With the retail environment improving, and improving fast, it's time to get aggressive to discover new opportunities for growth. Our moderator Michael Griffin from Adlucent will lead an in-depth discussion with members from ASOS about how they are mastering the art of predicting what products will sell and when they will sell. These methods have been applied to help some of the world's largest Internet retailers increase paid search revenue over 75% year-over-year. We will help you get started by sharing three metrics that you can use today to help you start predicting how to grow search revenue tomorrow.
Webinar Playback Previously registered - view the playback here.
First Time Registrants:
Shop.org Members - Register to view playback. Registration is complimentary for all 5 webinars.
Non-Members - Register to view playback. Registration includes all five Marketing Month Webinars for a fee of $495.Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment.
Wednesday, May 26 1:00 PM EST
Attribution Matters: Moving Beyond the Last Click While any true optimized marketing initiative begins and ends with analytics, if you do not have a true vision of how your channels are working together, reaching maximum efficiency is virtually impossible. The common practice of using “last click” as a measurement tool is being questioned by many as being a potentially faulty manner to judge success in a world where channels consistently work together to create the complete customer experience.
Join Shop.org Board of Directors member Anne Ashbey as she leads a discussion with a diverse group of retailers who will share how they are implementing multi-touch attribution and what this means for their overall marketing ROI. They will tackle the hard questions such as:
Is it truly necessary to go beyond last click?
Is this right for all retailers?
How have these attribution techniques impacted their overall marketing strategies?
How do new tools such as social or mobile fit in to the equation?
How can you be sure that each channel is actually bringing in new business rather then just cannibalizing off existing channels?
How can I discover the interrelationship and interdependence of all of my marketing channels?
How can I get started quickly, easily, and without heavy expense?
Speakers: Anne Ashbey, Online Marketing Consultant, Ashbey Associates, LLC & Shop.org Board Member John Lazarchic, Vice President of E-Commerce, PETCO Animal Supplies & Shop.org Board Member Mark Fagan, Digital Media Director, Golley Slater Digital, UK Rob Silsbury, Marketing Manager, Boden UK Colin Whaley, Sales & Marketing Director, Center Parcs (UK)
sponsored by:
Webinar Playback Previously registered - view the playback here.
First Time Registrants:
Shop.org Members - Register to view playback. Registration is complimentary for all 5 webinars.
Non-Members - Register to view playback. Registration includes all five Marketing Month Webinars for a fee of $495.Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment.
Wednesday, June 2 1:00 PM EST
Is Email Dead? Tactics and Tips for Increasing Email Open Rates and Conversion in our New World Do you use email as much as you used to? The answer for many especially for the most savvy internet users the answer is probably no. With the emergence of new tools including Facebook, Twitter, and mobile devices, consumer behavior has changed rapidly in a short amount of time. Even with these changes, email remains a top priority for many retailers in regards to customer loyalty and retention. We will hear from a series of email experts who will each provide 5 tips for email effectiveness in this new retail environment?
Webinar Playback Previously registered - view the playback here.
First Time Registrants:
Shop.org Members - Register to view playback. Registration is complimentary for all 5 webinars.
Non-Members - Register to view playback. Registration includes all five Marketing Month Webinars for a fee of $495.Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment.
Webinars
See the complete Marketing Month calendar...
