Our first ½ day Marketing Month workshop took place May 3rd in New York City and was followed by a retailers-only regional dinner.

Thanks to our workshop sponsor:

New York Workshop Presentations

May 3, 2011

Patti Freeman Evans, Shop.org Board Member and Vice President and Research Director at Forrester Research, will provide an overview of the annual Shop.org State of Retailing Online Report, detailing the most current trends in eCommerce and cross-channel marketing.  Three top findings from  the report related to online retail marketing channels and tools including social media and mobile will be discussed.  

As our event emcee, Patti will also set the stage for an afternoon of retail executives and other industry experts sharing specific tactics and strategies related to social media, search, mobile, and more.

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Patti Freeman Evans,
VP, Research Director, Forrester Research  

Engaging and Empowering the Rue La La Member

Rue La La has grown tremendously over the last three years thanks to a truly engaged and empowered member file.  In this session we’ll discuss how we have grown, sustained and enhanced our member file through strict adherence to brand qualities and new businesses.

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Stephanie Brocoum, VP Marketing, Rue La La

Josh Verrill, Director, National Brand Partnerships & Corporate Development, Rue La La / Rue Local

Beyond Acquisition:  SEM Tips To Support your Brand

Search has been consistently the top producing channel for customer acquisition for many retailers over the past 10 years.   Searchers are practically yelling to retailers that they want to become a customer, however the value of search transcends acquisition.  Optimized search marketing can also help with branding initiatives by creating intent where it didn’t previously exist.  Remember, the googling doesn’t stop when someone buys your product. Through search, you can build an ongoing relationship with your customers and make sure they keep coming back to you. Join Dave Levy, Director of Digital Marketing at The Sports Authority, and Geoff Shenk, Managing Director at Kenshoo, for an in-depth look at the role of search in the marketing mix and the best practices for leveraging search marketing throughout your customer life cycle. 

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Geoff Shenk, Managing Director, Americas, Kenshoo

David Levy, Director, Digital Marketing at The Sports Authority    

Retailers and brands desire to sell and promote via Social Media platforms to drive sales and acquire new customers.  How can we grow our business by harnessing the power of social platforms?  What does the consumer want to see from brands and retailers in this new channel?

Shop.org in partnership with comScore, Inc. and Social Shopping Labs has completed a breakthrough study of consumer usage and attitudes regarding social commerce.  This research has been directly solicited from shoppers and represents the first significant research on their desires and needs in this arena.

This report provides valuable insights into consumer perception of marketing and shopping capabilities.  How does the consumer perceive Facebook for shopping?  Do they see Twitter as a source of shopping insights? How much of the focus is on pure promotion?  How do they think about social in a mobile environment (check-ins)?  Is it valuable to them to have access to "likes" of friends and family?  What are their concerns about privacy relating to commerce?

This report is uniquely focused on the needs of digital marketers and multi-channel retailers to help guide your next steps into the world of social commerce.  The report's author, Peter Leech, CEO of Social Shopping Labs and former CMO of Internet Retailer 500 brands, will provide a summary of the findings along with colleagues from comScore, Inc.

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Peter Leech, Founder, Social Shopping Labs

Jennifer Vlahavas, Senior Director, comScore, Inc.

The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee.

Questions?
Contact us with questions or help with registration.

Sponsor/Exhibitor Information
Contact Mercedes de la Cruz, Manager, Exhibit & Sponsorship Sales, Shop.org at  202.626.8198.