| San Francisco Workshop | | The San Francisco Workshop has been cancelled. Unfortunately, due to some scheduling conflicts, Shop.org has cancelled this half-day event. We apologize for any inconvenience this may cause you. On a positive note, we will still host our retailer-only San Francisco networking dinner at Boulevard Restaurant on the evening of May 10th. We have a strong list of retailers already attending that event and up to THREE members of your team can attend this dinner for free. Please feel free to have members of your team register now for this dinner. Online Marketing Month also features four webinars, one a week. Be sure to check those out! Questions
If you have any questions or concerns, please contact Artemis Berry. Thank you for your continued participation in the Shop.org Community. | San Francisco Workshop Agenda May 10, 2011 | | 1:15p - 1:45p | Intro and SORO Update | | | | Carrie Johnson, Vice President and Research Director at Forrester Research, will provide an overview of the annual Shop.org State of Retailing Online Report, detailing the most current trends in eCommerce and cross-channel marketing. Three top findings from the report related to online retail marketing channels and tools including social media and mobile will be discussed. As our event emcee, Carrie will also set the stage for an afternoon of retail executives and other industry experts sharing specific tactics and strategies related to paid search, email, analytics, display advertising, and more. | 
Carrie Johnson, Vice President and Research Director, Forrester Research |
| | 1:45p - 2:15p | The Search Trifecta: Branding, Acquisition and Retention | | | | The three key goals of all marketing efforts involve branding, acquisition, retention, or a combination of all three. Few could argue that there are more profitable marketing channels then natural search and paid search which also play a key role to managing your brand online. When used effectively, the brand recognition that leads from natural and paid search can directly result in increased customer acquisition and conversion. Additionally, a well managed online reputation program can protect against online attacks that could damage future customer retention. In this session, you'll learn how to build and foster successful search programs that can maximize the effectiveness of all of your marketing goals. | 
Todd Friesen, Performics |
| | 2:15p - 2:45p | Connected Marketing: Harnessing Social Media And Mobile Marketing For Email Campaigns | | | | Join industry analyst David Daniels from The Relevancy Group and hear the latest trends and tactics to bridge email marketing strategies in order to harness social and mobile marketing. With Facebook now consuming the majority of the time that consumers spend online and the rise of mobile email adoption is more important than ever for marketers to invest in strategies to further advance audience engagement. David will take you through some of the latest research from The Relevancy Group and will provide insight on the following topics.
- How changes in communication behaviors and the rising popularity of Facebook messages impact email, social and mobile marketing strategies
- Understand the demographics that are using mobile and social messaging and strategies to properly fund and budget for mobile and social marketing activities.
- Content tactics to empower sharing, make storylines more compelling and ensure that messages render appropriately on a variety of devices
- Organizational strategies to ensure that email, mobile and social campaigns are executed and managed holistically across channels
- Tactics to improve the measurement of email subscriber engagement to understand audience churn to the social inbox
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David Daniels, CEO, The Relevancy Group, LLC |
| | 2:45p - 3:15p | Networking Break
(Coffee & Snacks) | |
| | 3:15p - 3:45p | How Channels Illustrate The Customer Experience | | | | Author and marketing analytics guru Kevin Hillstrom will illustrate how, through the use of reasonably simple analytics, we can gain a perspective on how customers use channels at different points in the customer life cycle. Kevin will discuss such channels as email, search, print, social, mobile and the brick and mortar store and illustrate where the channel lives on the customer life cycle. Kevin will also look at how the ages of your customers alter which channels they use and how they use them to complete the sale. You may never look at your retail marketing operations the same way again. | 
Kevin Hillstrom, President, MineThatData |
| | 3:45p - 4:15p | Lessons from the Gap – Five things you can do to improve your affiliate program today. | | | | Nick Sheth, Senior Director of Global Business Development at Gap Inc Direct will share five things you can do to improve your affiliate program today. These include: 1. Building better relationships
2. More closely aligning business goals
3. Optimizing your content pipeline
4. Successfully launching new affiliate programs
5. Affiliates, they're for awareness too! | 
Nick Sheth, Senior Director of Global Business Development, Gap Inc Direct |
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 | The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Mercedes de la Cruz, Manager, Exhibit & Sponsorship Sales, Shop.org at 202.626.8198. |
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