| Webinars | Marketing Month Webinars offer an opportunity to hear from industry marketing experts from the ease and comfort of your office, once a week for the month of May. These are different from our typical webinars because they focus solely on marketing best practices. Each Marketing Month Webinar is available for playback after the webinar date. Registration Policy
Marketing Month Webinars are FREE to ALL Shop.org members. Non-members can register once for $395 and gain access to all four (4) webinars. Visit Registration for more information. View the complete Marketing Month Calendar. | | | | In-Person Events | Regional Dinners
Share what you learned during a webinar with your colleagues in-person at one of the six networking dinners that are part of Online Marketing Month. Dinners are open to retailers only and are free. | | 2011 Marketing Month Webinars | May 5
3pm - 4pm EST | The State of Retailing Online Report Findings and Analysis: 2011 Marketing Edition
Speaker: Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research
Retail Panelists: Eoin Comerford, SVP of Marketing & Technology, Moosejaw and Bob Thacker, SVP of Marketing/Advertising, OfficeMax Sucharita Mulpuru will provide an overview of the annual Shop.org State of Retailing Online survey conducted by Forrester Research with details on the most current trends in eCommerce and cross-channel marketing. Along with retail executives this webinar will cover the latest in online marketing, whether social media is really changing the way retailers interact with their customers, and what mobile is actually yielding retailers at this stage. We will also look at some of the “tried and true” channels including search and email and where these fit into the mix. Whether you are a senior executive or someone who works on the front lines of digital marketing, this webinar will provide the information you need to drive sales, maintain profitability, and build customer loyalty in an ever changing marketplace. Sponsored by:  Playback Information May 5: The State of Retailing Online Report Findings and Analysis: 2011 Marketing Edition
Previously registered webinar attendees: view playback here. Shop.org Members must register for complimentary playback. Non-Members must register and pay $395 (includes all 4 webinars) for playbacks. |
| May 12
3pm - 4pm EST | 7 Steps for a Successful Affiliate Program in 2011
Moderator: Shawn Collins, Author, Successful Affiliate Marketing for Merchants
Retail Panelists: Melissa Salas, Director of Marketing, Buy.com & Co-Host, BuyTV and Darrin Shamo, Director of Direct Online Marketing, Zappos.com Online marketers have more on their plates than ever before. A successful online marketer must optimize the "tried and true" marketing channels while keeping pace with numerous emerging technologies. Online affiliate programs have been around since virtually the beginning of eCommerce and it has changed drastically with the times. There are many elements that contribute to the success or failure of an affiliate program in 2011. This panel will discuss 7 methods companies should consider to make the most out of their affiliate program. Tactics discussed will include exploring mobile and video, recruiting and activating affiliates, as well as auditing affiliates and reinforcing relationships. This group will also discuss how affiliate programs can help retailers in regards to customer acquisition, retention, and branding.. Sponsored by: 
Playback Information May 12: 7 Steps for a Successful Affiliate Program in 2011
Previously registered webinar attendees: view playback here. Shop.org Members must register for complimentary playback. Non-Members must register and pay $395 (includes all 4 webinars) for playbacks. |
| May 19
3pm - 4pm EST | 8 Tips for Developing the right Mobile Strategy For Your Business
Moderator: Amy Africa, CEO, Eight By Eight
Retail Panelists: Jeanie Bunker, General Manager, Alibris Retail and Jason John, Senior Director, Marketing, Gilt Groupe “Retailers should like social, but love mobile.” - Sucharita Mulpuru, Forrester Research, 2009 Shop.org Annual Summit. Mobile marketing and mobile commerce has received unprecedented attention over the past two years as the key to the next generation of cross-channel and digital retail. Yet even with all of the hype it has received, few retailers have actually done more than dip their toe in the water, and for those active in mobile, success has been limited. Like any new technology it is crucial to develop a cohesive strategy that goes behind the “bright shiny object” and maps out how these new tools can be used to achieve your business goals. Author and industry expert Amy Africa will lead a retailer discussion on the 8 tips that are necessary to create an effective mobile strategy that will help your business achieve mobile greatness today and in the future. She will show how it needs to be different then your existing online strategy and share the magic formula that shows you how to determine what YOU need -- whether it be an app, a .mobi site, both, or something different altogether. Amy will also provide tactical advice on how to drive mobile conversions and 8 mobile things you must measure that almost nobody does. Sponsored by:  Playback Information May 19: 8 Tips for Developing the Right Mobile Strategy for Your Business
Previously registered webinar attendees: view playback here. Shop.org Members must register for complimentary playback. Non-Members must register and pay $395 (includes all 4 webinars) for playbacks. |
| May 24
3pm - 4pm EST | The Superstars of ROI - 5 Tips for SEO & Email Marketing Across the Customer Lifecycle
Moderator: Linus Gregoriadis, Director Of Research, Econsultancy
Retail Panelists: Lisa Hendrikson, Vice President of Direct Marketing and Retention, 1-800-Flowers.com and Jordan Glogau, SEO Manager, 1-800-Flowers.com
Email as a branding channel? How about SEO for retention? The world of retail is changing rapidly and how customers are interacting with your brand continues to evolve. Even more established online marketing tools like SEO and email are playing different roles in the never ending quest for acquiring new customers and driving customer loyalty.
Using research from Econsultancy and practical advice from online retailers, we will take a look at how these fundamental tactics can be used across the spectrum of the customer experience to maximize sales, conversion, and ROI. Bring your questions for what will be a fast-paced and interactive session. Visit registration for more information. Sponsored by:
Playback Information May 24: The Superstars of ROI - 5 Tips for SEO & Email Marketing Across the Customer LifecyclePreviously registered webinar attendees: view playback here. Shop.org Members must register for complimentary playback. Non-Members must register and pay $395 (includes all 4 webinars) for playbacks. |
| | Webinar Playback | All webinars are recorded and available for playback. The webinar playbacks are free to Shop.org Members and non-members can purchase all 4 for one low price. Playback Webinars Available: - May 24: The Superstars of ROI - 5 Tips for SEO & Email Marketing Across the Customer Lifecycle
May 19: 8 Tips for Developing the Right Mobile Strategy for Your Business - May 12: 7 Steps for a Successful Affiliate Program in 2011
- May 5: The State of Retailing Online Report Findings and Analysis: 2011 Marketing Edition
Previously registered webinar attendees: view playbacks here. Shop.org Members must register for complimentary playback. Non-Members must register and pay $395 (includes all 4 webinars) for webinar playbacks. |
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 | The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Tami Sakell, Director, Exhibit & Sponsorship Sales, Shop.org at 202.661.3044. |
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