White Papers. The details you want on the processes and technologies you are curious about. The next few weeks we'll be collecting white papers on the topics you are most concerned with.

Marketing Month sponsors are eligibile to submit white papers. Learn more about the sponsorship packages.

View the complete Marketing Month Calendar.

Here are white papers for Online Marketing Month 2011:

• The Six Gotchas: Common Misconceptions in Mobile Application Development (from Kony Solutions)  view...
• Multi-Channel Retail: A Strategic Overview for US and Canadian Retailers (from CDC eCommerce)  view...
• Shopping Cart Abandonment Remarketing: Strategies and Next Practices (from Listrak) view..
• Gifting the eWay (from CashStar) view...

Below a few of the white papers submitted for the 2010 Marketing Month.

Harmonizing the Cross-Channel Experience view...
B2B Marketing with Video - Driving ROI from Awareness to Advocacy view...
Creating an Emotional Bond with Your Customer view...
Social Networking and its Impact on Business view...
Ten Tactics to Grow Your Online Store Profit in 2010 view...