Marketing Month 2012 Homepage

While “May is Marketing Month” just ended, we all know marketing never does. And for that reason, we’ve captured the last month’s activities, insights and information, right here. You and your team can dive back in at any time to review the tips and tricks, best practices and lessons learned. 

Blog Posts

• REI, eBags execs share how mobile is making its mark
• Shop.org research partners dive into specifics of 2012 social, mobile commerce study
• 5 takeaways from the May is Marketing Month Workshop in New York
• 6 lessons from Gap’s mobile journey to date
• How retailers can harness SoLoMo to reach the ‘always addressable customer’
• Bare Necessities CMO, Jay Dunn, talks ‘transmedia’ and the new rules of the mobile, social game
• How Gilt Groupe has changed the online retailing landscape
• Three retail marketing trends you need to know about now

On Demand Workshop Sessions

• How Social and Mobile are Changing the Face of Online (and Offline) Retail
• Making SoLoMo Integration Beautiful One
  Customer at a Time
• Gap, Inc.'s Mobile Journey

Workshop Presentation Slides

• Making SoLoMo Integration Beautiful One Customer
  at a Time
• Gap, Inc.'s Mobile Journey
• Marketing Innovation in the Retail Tech Titan Era - 1
• Marketing Innovation in the Retail Tech Titan Era - 2
• Gilt Groupe: Social, Mobile and What’s Next
• SoLoMo: Buzzword or Trend

Webinars (free playback to all NRF/Shop.org members)

• 9 Tips on Building Brand Consistency Across Print and Digital Creative Departments
• The State of Retailing Online (SORO) Report Findings and Analysis: 2012 Mobile Marketing Edition