Marketing Month 2012 Workshop – New York City

Our first Digital Retail Marketing ½ Day Workshop will take place May 1st at the Park Central Hotel, New York City.  The workshop will be followed by a networking reception from 4:30p-5:30p.  See the agenda below.

Workshop Location:
Park Central Hotel 
Grand Ballroom
870 7th Avenue
New York, NY 10019-4038

Presentations:
We have included links to several of the speaker presentations we have permission to share below.

• KEYNOTE: Marketing Innovation in the Retail Tech Titan Era - Part 1 (Lori)
• KEYNOTE: Marketing Innovation in the Retail Tech Titan Era - Part 2 (Deborah)
• Gilt Groupe: Social, Mobile and What’s Next
• SoLoMo:  Buzzword or Trend?

Co-Sponsored by:

New York Workshop Agenda - Tues, May 1

Welcome and Kick-off Session:

How Social and Mobile are Changing the Face of Online (and Offline) Retail

Speakers:
Jennifer Vlahavas, Senior Director Marketing Solutions, Retail & Trade Verticals, comScore, Inc.
Peter Leech, Partner, The Partnering Group

This session will discuss the results of a study conducted in partnership with Shop.org and The Partnering Group on social media and mobile phone usage as it pertains to retail and e-commerce. The study sought to understand consumption of social and mobile media for researching retailers or products. Specifically, the research looked at how consumers shop through social or mobile mediums, or connect with retailers and brands through their relationships via social networks.

Key questions to be addressed in this presentation include:

• How important is social and mobile for retailers in the total marketing mix and how does this impact other buying channels or platforms?
• What are consumer usage and attitudes toward social media and mobile phone platforms as shopping tools?
• How are consumers engaging with social and mobile along the path to purchase process?
• What are consumers’ usage and attitudes towards coupons and promotions that are location-based? 

KEYNOTE: Marketing Innovation in the Retail Tech Titan Era

Speakers:
Lori Schafer, Author, Branded! How Retailers Engage Consumers with Social Media & Mobility and Executive Advisor, Retail, SAS Institute
Deborah Weinswig, Managing Director, Citi Investment Research
 
Retail tech titans like Google, Amazon, Apple, Ebay, and Facebook heavily shape our world as digital retailers. They've had an impact on driving traffic to retail stores and sites through search and advertising, engaging with retail consumers on social channels, and are even changing the way consumers can research and pay for products in stores and online. These game changing, innovative companies are on every retail executive's mind. As partners and as competitors, what's next for each of them will continue to push the retail industry to change, grow, and innovate.
 
Join us as two leading retail industry experts discuss the latest moves in the SoLoMo (social, local, mobile) world of technology innovation among the retail tech titans AND dive into the top questions retailers are asking with respect to the impact of SoLoMo on the future of retail marketing. 

Lori's Presentation

Deborah's Presentation (Large file - may take a minute to download)

Retailer Case Study Session

Gilt Groupe: Social, Mobile and What’s Next

Speaker(s): Alexandra Wilkis Wilson, Founder and Chief Merchandising Officer, Gilt Groupe

Gilt Groupe, one of the leading and most innovative flash sale sites in the world, has not been shy about adopting and embracing mobile and social technologies to drive site traffic, customer engagement, and revenue. In this session, Gilt Groupe co-founder, Alexandra Wilkis Wilson, will share:

• a glimpse into Gilt Groupe's mobile strategy
• how Gilt Groupe engages and retains their customers on social platforms
• the latest stats and tips on designing a shopping experience for the on-the-go mobile consumer
• and what's next for Gilt Groupe

Blog Post:
Talking With Alexandra Wilkis Wilson, Gilt Groupe

Alexandra's Presentation

SoLoMo:  Buzzword or Trend?

Speaker:
Melissa Parrish, Senior Analyst, Interactive Marketing, Forrester Research, Inc.

SoLoMo, a phrase used to express the convergence of social media, local media, and mobile technology, has been bandied about a lot lately. Usually for brands and retailers, the SoLoMo concept leads to a program around the “check-in.”  This session will explore the consumer behaviors that feed into SoLoMo and whether the check-in is something retailers can rely on for solid results.

Melissa's Presentation