Past Event - Marketing Month 2012


Marketing Month 2012 Workshop – San Francisco

WorkshopsSan Francisco Digital Retail Marketing Workshop

Couldn't make the San Francisco Workshop?

That's okay, you still can. Not only did we stream the Workshop live, we also taped it, so you'll be able to watch several of the presentations.

Check out the San Francisco agenda.

San Francisco Photo

Workshop On-Demand:

The Workshop replay is available for the following sessions.


Please Note:
You'll need to have the latest version of Silverlight installed to watch the session

 Available Presentation Slides:

Workshops San Francisco Agenda

Workshop Location:
Sir Francis Drake Hotel
Empire Ballroom & Starlight Room
450 Powell St
San Francisco, CA 94102

Co-Sponsored by:



San Francisco Workshop Agenda - Thurs, May 3

12:30p - 1:00p Registration  

1:00p - 1:30p    Networking break (Light snacks and drinks)  

1:30p - 2:00p   

Welcome and Kick-off Session:

How Social and Mobile are Changing the Face of Online (and Offline) Retail

Jennifer Vlahavas, Senior Director Marketing Solutions, Retail & Trade Verticals, comScore, Inc.
Peter Leech, Partner, The Partnering Group

This session will discuss the results of a study conducted in partnership with and The Partnering Group on social media and mobile phone usage as it pertains to retail and e-commerce. The study sought to understand consumption of social and mobile media for researching retailers or products. Specifically, the research looked at how consumers shop through social or mobile mediums, or connect with retailers and brands through their relationships via social networks.

Key questions to be addressed in this presentation include:

  • How important is social and mobile for retailers in the total marketing mix and how does this impact other buying channels or platforms?
  • What are consumer usage and attitudes toward social media and mobile phone platforms as shopping tools?
  • How are consumers engaging with social and mobile along the path to purchase process?
  • What are consumers’ usage and attitudes towards coupons and promotions that are location-based?   

2:00p - 2:30p   

Making SoLoMo Integration Beautiful One Customer at a Time

Johnna Marcus, Director, Mobile & Digital Store Marketing, Sephora

Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.

Join us as Sephora discusses how the company is working to make shopping easier and more personalized for its customers across all channels - online, social, mobile & in stores.  In this session, Sephora will speak about the new face of, Sephora’s mobile site & app strategy, how digital capabilities are being used in stores (including testing iPads in 20 stores nationwide, mobile point of sale & more) and will discuss their social media strategy on Facebook, Pinterest, and more.

Johnna's Presentation

2:30p - 3:30p

Keynote Presentation - Top 10 Internet Trends

Mark Mahaney, Managing Director, Internet Research, Citi Investment Research

Join Mark Mahaney, widely regarded as one of the top internet and e-commerce analysts on Wall Street, as he explores the top ten trends on the internet and what that means for the e-commerce market.

3:30p - 4:00p Networking Break (Light snacks and drinks)  

4:00p - 4:30p

Gap, Inc.'s Mobile Journey

Dave Barrowman, Senior Director of Product Management, Gap Inc. Direct

A review of Gap, Inc.'s mobile commerce initiatives and what they have learned over the last 2-3 years.

Dave's Presentation

4:30p - 5:30p    Networking Reception (Hors d'oeuvres and Bar)