Marketing Month 2012 Speakers
| 2012 Marketing Month Speakers |
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Dave Barrowman, Senior Director of Product Management, Gap Inc. Direct San Francisco Digital Retail Marketing 1/2 Day Workshop: Gap, Inc.'s Mobile Journey Dave Barrowman is Senior Director of Product Management at Gap Inc. Direct, the e-commerce division of Gap Inc. Dave is responsible for leading mobile and ecommerce platform initiatives for all five Gap Inc. sites: Gap.com, BananaRepublic.com, OldNavy.com, Piperlime.com and Athleta.com. Since joining the company in 2004, Dave launched Gap’s mobile web platform and has overseen a variety of projects including the web integration of Athleta.com and the implementation of one of the industry's first cross-brand online shopping experiences, giving customers one shopping cart, one checkout, and one flat shipping rate. Prior to joining Gap, he spent eight years at Netscape and AOL, working on web browser, personalization, and ecommerce products. Dave holds Bachelor's and Master's degrees in Computer Science from Queen's University. |
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Jay Dunn, Chief Marketing Officer, Bare Necessities Webinar: 9 Tips on Building Brand Consistency Across Print and Digital Creative Departments Jay Dunn is Chief Marketing Officer at Bare Necessities (http://www.barenecessities.com); former Vice President of Marketing for Lane Bryant; co-author of The Art of Social Sales; frequent contributor to SocialMediaToday.com; and writes a new blog on all things marketing, digital, and social media at http://JayDunnOnline.com. An accomplished marketer and in-demand speaker, Jay’s trademark style – insightful, eclectic, never long between laughs – lends itself to an engaging and provocative commentary on social media, retail marketing, the economy, and the current challenges facing business today. Combining his expertise in marketing, design, and branding with his passion for new and social media, ecommerce, and technology, Jay and his teams have produced award-winning campaigns that have reinterpreted retail marketing for Lane Bryant, Brookstone, and The Home Depot, among others. In 2010, Jay’s Cacique lingerie ad campaign created a national media firestorm with a battle between Fox, ABC, and American Idol, generating over 6 weeks of media coverage and an estimated $43M in earned media. The campaign has won numerous awards including an two Effies, two Tellys, two Prisms, the Platinum AME for North America, and a Racie from the National Retail Federation. In addition, the campaign was named Brandweek’s Top Story of 2010. Jay sits on the board of directors of Retail Advertising & Marketing Association (RAMA, a division of the National Retail Federation); is an advisory board member of Global Retail Marketing Association (GRMA), CRMC, and the Zimmerman Advertising Program at his alma mater at the University of South Florida. Connect with Jay: Blog: http://JayDunnOnline.com NRF Blog Post: Bare Necessities CMO, Jay Dunn, talks ‘transmedia’ and the new rules of the mobile, social game |
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Webinar: Shop.org 2012 State of Retailing Online Report Findings and Analysis: 2012 Mobile Marketing Edition Jeff Klonowski is Manager, eCommerce Mobile for Recreational Equipment, Inc. (REI). Jeff has responsibility for mobile strategy and execution. He has a passion for mobile and extensive product development experience across mobile platforms, including mobile websites and applications for iPhone, Android, Blackberry and iPad. Prior to joining REI, Jeff was a Mobile Product Manager for Sears Holdings launching mobile experiences for Sears, Kmart, mygofer, Wish Book and QR code initiatives. Jeff has a Bachelor’s degree in Management from Purdue University, as well as a dual focus MBA in Leadership & Change Management and Marketing from DePaul University. |
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New York and San Francisco Workshops: How Social and Mobile are Changing the Face of Online (and Offline) Retail Peter is a Partner in The Partnering Group, working across TPG’s Manufacturer and Retail Consulting Practices with focus in Shopper Marketing and Digital & Ecommerce Innovation. Peter brings several years of executive management experience in digital marketing, CRM and Ecommerce. Peter was most recently CMO of Onlineshoes.com, the third largest pure-play online footwear retailer and a pioneer in social media and online video. Prior to Onlineshoes, Peter was CMO of Hanover Direct, one of America’s largest online retailers of home furnishings and apparel with five retail brands including The Company Store. Peter was general manager of ecommerce for Chico’s, a multi-branded women’s apparel retailer, including Chicos.com, WhiteHouseBlackMarket.com and Soma.com. Peter was also responsible for the continued development of the Chico’s Passport loyalty program. Chico’s ecommerce grew 40% during this time through the rollout of an enterprise ecommerce process, technology and personnel platform. Prior to Chico’s, Peter was EVP of Targeted Marketing at Littlewoods Shop Direct, a $3.5 billion ecommerce retailer in the UK with a full department store offering. Peter’s responsibilities included loyalty marketing, predictive modeling and cross-sell recommendation algorithms. As a TPG Partner, Peter has consulted on collaborative marketing and merchandising with leading retail and CPG companies including Coca-Cola, Unilever, Procter & Gamble, Johnson & Johnson, Safeway, Meijer, Ahold, Walmart,UK, Rewe Germany, Carrefour Spain and Sainsbury’s UK. Peter began his career at Procter & Gamble. |
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San Francisco Digital Retail Marketing 1/2 Day Workshop: Keynote Presentation - Top 10 Internet Trends Mark S. Mahaney is the Internet Analyst at Citigroup Investment Research. For the past two years, Mark has been ranked #2 in the Greenwich Institutional Investor Poll for the Internet sector and ranked as Runner Up in the Institutional Investor Annual Poll for the Internet sector. Prior to Citigroup, Mark covered Internet stocks for seven years on both the sell-side and the buy-side at American Technology Research, Morgan Stanley, and Galleon Capital. Mark holds an MBA from Wharton Business School (1996), an MA from Johns Hopkins’ School of Advanced International Studies (1990), and a BA from Amherst College (1987). Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the U.S. Department of State, the U.S. Senate, and the Office of the U.S. Trade Representative. Mark lives in the San Francisco Bay area with his wife Patricia and their sons Noah, Carter, Aidan, and Malcolm. Mark is a member of the National Down Syndrome Society and Cure Autism Now. |
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San Francisco Digital Retail Marketing 1/2 Day Workshop: Sephora: Making SoLoMo Integration Beautiful One Customer at a Time Johnna Marcus is the Director, Mobile & Digital Store Marketing for Sephora managing Mobile and Digital Store Experience. Since joining Sephora in 2011, Johnna has managed the mobile marketing & app strategy, for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report. Mobile capabilities, such as in-app messaging, rich social media integration and product scanning, allow Sephora’s best customers to learn what’s new, research products & shop when she’s at home, on the go, or in a Sephora store. Johnna is also bridging the digital and store experiences, including capabilities like: iPads at the Beauty Studio featuring services menus, shopping & Beauty Insider loyalty program information; Product Finders and look books to assist shopping; and Mobile POS and other employee-facing service tools. |
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Webinar: Shop.org 2012 State of Retailing Online Report Findings and Analysis: 2012 Mobile Marketing Edition Sucharita is a principal analyst on Forrester’s Consumer Markets team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine and the Go.com network. She was a member of the founding team at Babystyle, the multimillion dollar, multichannel retailer of maternity and baby products headquartered in Los Angeles. She has authored two non-fiction books and has contributed to Business Week Online. Sucharita holds a BA in Economics from Harvard University and an MBA from the Stanford Graduate School of Business. |
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M Webinar: 9 Tips on Building Brand Consistency Across Print and Digital Creative Departments Manny has a diverse background in advertising and marketing that spans almost 25 years. He is currently the Strategic Marketing and Communications Director for Latino Initiatives for Best Buy, Co. Inc. His responsibilities include the creation and execution of relevant and in-culture strategies and campaigns for the largest and fastest growing segment in the US. Consumer and field insights combined with innovative and results based strategies are what fuels the connection to this important segment. Best Buy recently completed their biggest and most comprehensive World Cup campaign targeting Latinos that was a result of Palomo’s small but nimble team, and their agency and vendor partners. Manny’s started his professional career working as a copywriter for men’s fashions for one of the biggest retailers in the US—Sears, Roebuck and co in the mid eighties. He moved his way through a variety of categories and responsibilities that included both soft lines as well as hard lines. He joined Ambrosi Black Dot as Creative Director in 1991. And then moved to his current employer, Best Buy, as Group Creative Director in 1995. Manny has been involved in creating consumer connections in practically every channel from direct marketing, visual merchandising, insert and FSI’s, TV, radio and online with a focus on promotional advertising. In 2008 he made a career shift into marketing so he could be further upstream in the strategic process where the big thinking starts. Manny said that upon hearing the news of his career change into marketing, one of his creative peers posed this rhetorical question …”You realize that you have moved to the dark side and are now part of the problem?” Being a part of the problem and the solution is a challenge he embraces whole heartedly. Manny graduated from BGSU with a BFA in Writing and Graphic Design. He is on the Retail Advertising & Marketing Association board. He currently lives in Saint Paul, Minnesota with his wife Angie and their three teenage sons Dakota, Antonio and Nico and their 5 pets. He enjoys UFC fights, action movies, and being the ghost author of his dog Louie’s Facebook page. Awards: RACie Gold, Bronze & Silver; Effies Silver; internal recognition includes Chairman Award, Prism, MVP, That’s A Great Idea. |
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New York Digital Retail Marketing 1/2 Day Workshop: SoLoMo: Buzzword or Trend?
Melissa is a senior analyst serving Interactive Marketing Professionals. She is a leading expert in mobile marketing, social marketing, and communities. Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine, and she has spoken at the Churchill Club, OMMA Global, SXSW, and Social Media Week as an authority on social media and mobile marketing. Melissa earned a B.A. in drama and philosophy from Loyola University New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.
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Webinar: 9 Tips on Building Brand Consistency Across Print and Digital Creative Departments Retail is Robert’s passion. Starting his career in Specialty sales, then operating his own Design/Marketing firm, moving to Regional Department Stores, then Agency, more Regional, on to Multi-Regional Softlines, National Furniture retail, and now leading Integrated Marketing Communications for one of the most trusted names in National/International retailing. As Vice President of Integrated Marketing Communications at Sears Holdings Corporation, in any given year Robert oversees countless pages of print and circular, hundreds of broadcast spots, thousands of digital executions, from strategy to production across every customer touch point. Everyday he liaisons with a dozen agencies and a battery of tough, opinionated merchants and never loses his equilibrium. His “from the bottom up” background makes him uniquely qualified for this nearly impossible mission. In his four years at Sears Robert has been instrumental in launching multiple business-driving, award-winning campaigns like: Shop Your Way; Don’t Go Back Arrive; Sears Blue Crew; The Kardashian Kollection; Turf Wars; Brett Favre “No Regrets”; and Heroes At Home. Prior to joining Sears Holdings, Robert’s roles have included SVP of Retail and Marketing at Thomasville Furniture, VP of Marketing/Creative for Mervyns, and VP Marketing/Creative Services for Macys. Robert studied business, design, art history, and is a graduate of The Burnley School. He serves on the RAMA Board and was a 2010 Inductee in the Retail Advertising Hall of Fame. Originally from Seattle, he now resides with his family in Chicago. |
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New York Digital Retail Marketing 1/2 Day Workshop: Co-Keynote Presenter with Deborah Weinswig Lori Schafer is an entrepreneur with twenty-seven years of experience in retail and consumer-packaged goods' marketing, merchandising and technology. In addition to serving as Executive Advisor, Retail for SAS Institute, Schafer consults with retailers and suppliers on their analytics and digital strategies in this rapidly changing world (e-commerce, social, mobile and cross-channel). In late 2010, she coauthored a business book Best Seller, Branded! How Retailers Engage Consumers with Social Media and Mobility, which now has worldwide distribution and has been translated into multiple languages. Schafer currently serves and has served on the board of directors of various public and private consumer goods, retailers, technology companies and charitable organizations. She is also a faculty member of the International Institute of Analytics (IIA), Retail Analytics Research Council and a past board member of the National Retail Federation. From 2003 to 2008, Schafer served as President of the SAS Retail Division and a Vice President of SAS Institute, the global leader in analytics software and solutions. During that time, Schafer was instrumental in developing and building the company’s global leadership position in retail analytics. Prior to her tenure at SAS, Schafer served as Chairman and Chief Executive Officer of Marketmax, Inc., a merchandise analytics software company acquired by SAS in 2003. She built and directed Marketmax operations since 1996 and established its brand name reputation among some of the world’s most prominent retailers. Prior to her move into retail technology, Schafer spent time consulting with retailers in the areas of merchandising, marketing, supply chain and information technology. Schafer started her career at Procter & Gamble, including assignments in brand management and sales. Schafer attended and received a Bachelor of Science degree from Miami University where she graduated Summa Cum Laude and first in her class. In addition to spending time with her family, Schafer enjoys distance running, ocean kayaking and all things digital. |
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Jennifer Vlaha New York and San Francisco Workshops: How Social and Mobile are Changing the Face of Online (and Offline) Retail Jennifer Vlahavas manages the Retail & Travel verticals for comScore’s Marketing Solutions group – developing and fostering strategic relationships and delivering marketing insights with a team of comScore Research Analysts. Jennifer is responsible for helping clients understand the competitive landscape online, gain insight into how key consumer groups behave online and reveal the impact that online behavior has on in-store buying. With regard to marketing specifically, Jennifer helps clients to develop and refine their online marketing strategies, measure their effectiveness and understand the role that online marketing plays in the larger marketing mix. Prior to joining comScore, Jennifer managed relationships with marketing executives at Fortune 1000 firms at Forrester Research and Mintel International Group. At DoubleClick Inc., Jennifer worked as an Account Executive for both the Advertiser/Agency and Publisher-based ad serving product offerings. After completing her B.S. in Finance at the University of Illinois at Urbana-Champaign, she began her career as a Consultant at Accenture (formerly Andersen Consulting). Please follow this link to view Jennifer’s profile on LinkedIn. |
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New York Digital Retail Marketing 1/2 Day Workshop: Co-Keynote Presenter with Deborah Weinswig leads the Retailing/Broadlines, Food & Drug, and Home Improvement team at Citi Investment Research & Analysis. In 2011, Deborah was identified as the top ranking analyst in the Retailing/Broadlines Industry as an Earnings Estimator and second as a stock picker by StarMine. Deborah received the First Place ranking for Retailing/Department Stores and Broadlines as well as Runner Up in Food & Drug in the 2011 Institutional Investor Survey. This marked the eighth consecutive year that she received the First Place ranking in the Retailing/Department Stores and Broadlines sector. She also earned Second Place in the Retailing/Department Stores and Broadlines sector in 2003. In 2005 and 2006, Deborah received an Honorable Mention in Retailing/Specialty Stores. Prior to joining Citi, Deborah covered the supermarkets, drugstores, discounters, clubs, and food distributors at Bear Stearns, where she received Runner-Up honors in the Retailing/Food and Drug sector from Institutional Investor. Prior to her tenure at Bear Stearns, Deborah was a member of the global strategy team at Morgan Stanley, where she had primary responsibility for the Competitive Edge fund. Deborah received a M.B.A. degree in finance from the University of Chicago. Prior to that, she worked at PriceWaterhouse Coopers in the audit and tax departments following her graduation with a B.S. degree in accounting from Indiana University and her successful passing of the CPA exam. Deborah is a member of the RIS Financial Advisory Board, known for its thought leadership in the area of retail technology. She was recently named to Retail Connections' Advisory Board, a group that hosts events and brings peers together for brainstorming and leadership presentations and discussions. Deborah is also very involved in fundraising and mentoring students for the Student Sponsor Partnership and she also is a member of the Dignity U Wear Executive Board. |
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New York Digital Retail Marketing 1/2 Day Workshop: Gilt Groupe: Reinventing Online Retail Marketing and Merchandising for the Mobilized Consumer With over 14 years of international experience in luxury goods, retail and finance, Alexandra Wilkis Wilson, Founder and Chief Merchandising Officer of Gilt Groupe, is on the forefront of revolutionizing and innovating the landscape of luxury e-commerce. Prior to co-founding Gilt Groupe in 2007, Alexandra managed retail operations at Bulgari, overseeing 15 North American stores. Before working at Bulgari, Alexandra managed Leather Goods Sales Planning for Louis Vuitton North America. She had previously worked for retail guru Marvin Traub at Financo Inc. Alexandra began her career working for 3 years in investment banking at Merrill Lynch. Alexandra holds a B.A. from Harvard College, where she graduated magna cum laude, and an M.B.A. from Harvard Business School. She speaks five languages and is a member of YPO (Young Presidents' Organization). Alexandra serves as a member of the Board of Directors for three not-for profits: Dress for Success Worldwide, Fashion Group International and the Harvard Business School Club of Greater New York. She is passionate about philanthropy and is also involved in other charities including: Pro Mujer, Endeavor Global and the Robin Hood Foundation. She is an active fundraiser for her alma maters The Brearley School, Phillips Exeter Academy and Harvard University. She is a mentor for Tech Stars and advises New York City based start-ups and budding entrepreneurs. Alexandra, together with Gilt Groupe cofounder Alexis Maybank, is the author of the book By Invitation Only: How We Built Gilt and Changed the Way Millions Shop. Shop.org Blog Post: How Gilt Groupe has changed the online retailing landscape |
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Webinar: Shop.org 2012 State of Retailing Online Report Findings and Analysis: 2012 Mobile Marketing Edition Chris is Chief Marketing Officer at eBags, where he is responsible for growing the business through customer loyalty and acquisition efforts, building the eBags brand, and perfecting the user experience on both eBags.com and the new Handbags.com website. Prior to joining eBags in April 2010, Chris spent over 17 years at L.L.Bean, where his career included positions as Director of Customer Planning, Managing Director of L.L.Bean’s Japan Branch Office, and Vice President of E-Commerce. Chris received a BA from Bowdoin College with a double-major in philosophy and physics, and holds an MBA from Duke University’s Fuqua School of Business. |
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Peter Leech, Partner, The Partnering Group
Mark Mahaney, Managing Director, Internet Research , Citi Investment Research
Johnna Marcus, Director, Mobile & Digital Store Marketing, Sephora
anny Palomo, Director Strategic Targets, Latino Marketing & Communication, Best Buy
Melissa Parrish, Senior Analyst, Interactive Marketing, Forrester Research, Inc.
Lori Schafer, Author, Branded! How Retailers Engage Consumers with Social Media & Mobility and Executive Advisor, Retail, SAS Institute
vas, Senior Director Marketing Solutions, Retail & Trade Verticals, comScore, Inc.
Deborah Weinswig, Managing Director, Citi Investment Research
Chris Wilson, Chief Marketing Officer, eBags