Marketing Month Webinars offer an opportunity to hear from industry marketing experts from the ease and comfort of your office a couple of times this May.  These are different from our typical webinars because they focus solely on marketing research and best practices.  Each Marketing Month Webinar is available for playback (Free for Shop.org & NRF Members) after the webinar date.

Registration Policy

View the complete Marketing Month Calendar.

Wed, May 9

3:00 – 4:00pm EDT

9 Tips on Building Brand Consistency Across Print and Digital Creative Departments

Moderator: Jay Dunn, CMO, Bare Necessities
Speakers: Manny Palomo, Director Strategic Targets, Latino Marketing & Communication, Best Buy
Robert Raible, VP, Integrated Marketing Communications, Sears Holdings Corporation

In world of co-creation, how to you build brand consistency? What organizational structure best supports a seamless integration of how a brand looks and feels to the customer? Who owns the decision-making? How are creative approval processes set up to ensure brand integrity across channels?

Join our retail industry experts from Bare Necessities, Best Buy and Sears Holdings Corporation as they discuss these issues and give tips that will help your retail brand achieve success with consistency.

Sponsored by:

Blog Post:
Bare Necessities CMO talks "transmedia" and the new rules of the mobile, social game

Wed, May 23

3:00 – 4:00pm EDT

The State of Retailing Online (SORO) Report Findings and Analysis:
2012 Mobile Marketing Edition

Speaker: Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research
Retail Panelist: Chris Wilson, CMO, eBags

Sucharita Mulpuru will provide an overview of the annual Shop.org State of Retailing Online survey conducted by Forrester Research with details on the most current trends in eCommerce and mobile marketing. In addition to a breakdown of the recent research, Sucharita will lead a strategic discussion with retail executives on mobile retailing and what mobile is actually yielding retailers. Whether you are a senior executive or someone who works on the front lines of digital marketing, this webinar will provide the information you need to drive sales, maintain profitability, and build customer loyalty in an ever-changing retail marketing and technology landscape.

Sponsored by:

All webinars are recorded and will be available for playback. The webinar playbacks are free to Shop.org and NRF Members.