Wednesday, May 5
The State of Retailing Online – 2010 Marketing Report
Sucharita will present just-released findings from the 2010 Marketing portion of the State of Retailing Online Report and lead an in-depth discussion with Rob Schmults about what they mean for eCommerce and cross-channel retail. Their discussion will cover many important online marketing topics including how retailers are allocating and evaluation their online marketing spend, as well as how retailers are using and measuring email marketing, paid and natural search, promotions, and emerging marketing channels. Speakers: Sucharita Mulpuru from Forrester Research and Rob Schmults, CMO Smart Destinations – (more to come) Wednesday, May 12
Measuring Up: Real World ROI for Social Commerce
User-generated content continues to drive online commerce, but how do you prove your ROI? In today's economy, it's even more critical to measure and prove value, and this session will help you determine critical metrics and use tools and techniques to measure real results. You will learn which metrics matter most to prove ROI, strategies and tools to use to measure social commerce, and how to use ROI to gain buy-in throughout your organization Speakers: Brett Hurt, CEO and Co-Founder Bazaarvoice – Retail Speakers to be announced soon. Wednesday, May 19
Beyond the Crystal Ball: Predicting Your Way to SEM Success
When time is of the essence and you need to react quickly to market trends, paid search marketing is one of your best levers to make a big impact. Marketing managers spend countless hours aggregating, pivoting, and summarizing data to understand product and category trends. They spend so much time managing data that there's very little time to act on it. The result is a lot of effort with little revenue growth. With the retail environment improving, and improving fast, it's time to get aggressive to discover new opportunities for growth. Our moderator Michael Griffin from Adlucent will lead an in-depth discussion with members from ASOS about how they are mastering the art of predicting what products will sell and when they will sell. These methods have been applied to help some of the world's largest Internet retailers increase paid search revenue over 75% year-over-year. We will help you get started by sharing three metrics that you can use today to help you start predicting how to grow search revenue tomorrow. Speakers: Michael Griffin, Founder and CTO Adlucent, Jon Kamaluddin, the International Director for ASOS – at least one more retailer to be announced. Wednesday, May 26
Attribution Matters: Moving Beyond the Last Click
While any true optimized marketing initiative begins and ends with analytics, if you do not have a true vision of how your channels are working together, reaching maximum efficiency is virtually impossible. The common practice of using “last click” as a measurement tool is being questioned by many as being a potentially faulty manner to judge success in a world where channels consistently work together to create the complete customer experience. Join Shop.org Board of Directors member Anne Ashbey as she leads a discussion with a diverse group of retailers who will share how they are implementing multi-touch attribution and what this means for their overall marketing ROI. They will tackle the hard questions such as: - Is it truly necessary to go beyond last click?
- Is this right for all retailers?
- How have these attribution techniques impacted their overall marketing strategies?
- How do new tools such as social or mobile fit in to the equation?
- How can you be sure that each channel is actually bringing in new business rather then just cannibalizing off existing channels?
- How can I discover the interrelationship and interdependence of all of my marketing channels?
- How can I get started quickly, easily, and without heavy expense?
Speakers: Shop.org Board of Directors member Anne Ashbey – Retailers to be named soon . Wednesday June 2
Is Email Dead? Tactics and Tips for Increasing Email Open Rates and Conversion in our New World
Do you use email as much as you used to? The answer for many especially for the most savvy internet users the answer is probably no. With the emergence of new tools including Facebook, Twitter, and mobile devices, consumer behavior has changed rapidly in a short amount of time. Even with these changes, email remains a top priority for many retailers in regards to customer loyalty and retention. We will hear from a series of email experts who will each provide 5 tips for email effectiveness in this new retail environment. Speakers Include: Kevin Ertell, VP, Retail Strategies, ForSee Results, Jeanniey Mullen, EVP and CMO, Zinio, Jessica Harley, VP of Online Marketing at FTD.com Registration for these webinars will be available shortly. Back to top. | 
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