Event Presentations

Overview
This intimate, retailer-only (plus sponsor) workshop explored online marketing and featured case study presentations, panel discussions, roundtable breakout discussions and networking opportunities.

PRESENTATIONS
Shop.org members can download presentations here. If prompted to log in, please do so and then use your browser's "Back" button to return to this page. Non-members who attended the workshop should contact Ray Greenly at greenlyr@shop.org for download instructions. We will continue to upload presentations as we receive them. Please be patient - files may take a minute or two to download.

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Forrester Research Brief
Forrester Research wrote a succinct recap of the event, which can be downloaded.

"The State of Online Marketing"
Presenter:
Kate Delhagen, Research Director, Forrester Research


Search Engine Marketing Best Practices

Presenter:
Alan Rimm-Kaufman, PhD, VP Marketing, Crutchfield Corporation


"Keeping Email Marketing Alive"


Moderator:
Carrie Johnson, Senior Analyst, Forrester Research

Panelists:

• Simon Leach, Director of Marketing and Merchandising - Online,
  Office Depot.com 
• Steve Kahn, Director, New Media Marketing, VictoriasSecret.com 
• Chris Seahorn, Director of Business Development, eBags 

Marketing Programs That Build Customer Loyalty


Moderator:
Elaine Rubin, President, ekrubin, inc.

Panelists:

• Robert Myers, VP, Interactive Marketing & Business Development, QVC, Inc.
• Bill Bass, SVP, E-Commerce, Lands' End/VP and GM, Customer Direct, Sears