Event Presentations
Retailers looking for a more intimate and relaxed learning experience where they can share with their peers and gain new insights into the world of online marketing should plan to attend Shop.org's "Best Practices in Online Marketing" workshop.
What's It All About
Now in its third year, this one and a half-day program will explore:
- Social networking, interactive gaming and other "outside-the-box" marketing for online retailers with Tribe Networks, YaYa Media and DEI Worldwide
- Working with new portals - eBay and Amazon.com featuring The Bombay Company, Best Buy, Schwan's and more
- Multichannel marketing with Patagonia, Bass Pro Shops and Crutchfield
- Updates on search engine marketing (SEM) with Circuit City, Vintage Tub & Bath and, ICE.com
- Affiliate marketing segmentation strategies with Proflowers.com
- Email marketing strategies with Gap, REI and Lands' End
Program Structure
With a 4:1 ratio of retailers to non-retailers attending, this workshop is structured to provide attendees with an intimate, non-commercial learning environment where they can share and network with their peers. The workshop emphasizes information sharing through mixed learning formats that include:
- Case studies
- Panel discussions
- Roundtable discussions
- Networking
PRESENTATIONS Shop.org members can download presentations here. If prompted to log in, please do so and then use your browser's "Back" button to return to this page. We will continue to upload presentations as we receive them. Please be patient - files may take a minute or two to download.
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State of Retailing Online
Kate Delhagen, Forrester Research - ( 4 MB)
Partnership Marketing with Amazon and eBay
Carrie Johnson, Forrester - (2.6 MB)
Steve Frazier, Amazon - (2.9 MB)
Bob Hebeler, eBay - (1 MB)
Top Ten Email Strategies Andy Sernovitz, GasPedal; Lisa Dyson, Lands? End; Scott Key, Gap Direct; Jason Sutherland, REI - (6.6 MB)
Forrester Research Workshop Recap What's Hot with Retail Digital Marketing? - (101 kb)
