Event Presentations

The Online Marketing Workshop sold out and was one of the highest-rated events in Shop.org history! The annual marketing workshop for retailers focused on how to attract new and repeat customers to your website. The event kicked off with a reception by the pool at Portofino Bay Hotel and was followed by a day and a half of presentations, panel discussions and retailer roundtables. On the evening of Day 2, attendees networked "rastafarian-style" at the Bob Marley - Tribute to Freedom Restaurant at Universal CityWalk.

EVENT HIGHLIGHTS

• Keynote presentation by loyalty expert and author Fred Reichheld of Bain & Company. Mr. Reichheld discussed his new book "The Ultimate Question," which was distributed to attendees, and how to focus on your best customers to drive profits and true growth. 
• The "No Spin Zone" Search Update panel featured the four major search engines --Ask.com, Google, MSN Search, and Yahoo! --and was followed by roundtables facilitated by the panelists. 
• Avon, eBags and GMAC Insurance shared customer acquisition strategies while Borders and SmartBargains discussed loyalty programs and retention strategies. 
• Carrie Johnson of Forrester Research discussed the "clown car" effect of online marketing and how retailers can get out of the clown car by adjusting their online marketing portfolio. 
• "New Online Marketing Strategies" panelists shared exciting new tools that retailers are adopting and testing, including Customer Reviews, RSS Feeds, and Mobile Commerce. 
• Rich Atlas, Director of Direct Mail and e-Commerce Marketing at Venus Swimwear, helped to emcee the event and provided insights from the perspective of an online retailer and Shop.org retail member.

PRESENTATIONS
Please be patient - files may take a minute or two to download.

please login to access presentations

 
The State of Online Retailing
PowerPoint Presentation 1.85 MB

Gaining Marketing Share: Brand Leaders' Customer Acquisition Strategies
PowerPoint Presentation 3.90 MB

New Online Marketing Strategies, Tools and Trends
Intro - Patti Freeman Evans, Jupiter Research - PowerPoint Presentation 1.59 MB
Customer Reviews - Brant Barton, Bazaarvoice - PowerPoint Presentation 1.38 MB
RSS Feeds - Ethan Holland, W. Atlee Burpee & Co. - PowerPoint Presentation 2.95 MB
Mobile Commerce - Kathleen Stockham, Motricity - PowerPoint Presentation 1.31 MB

Retention Marketing Strategies & Tactics
PowerPoint Presentation 4.67 MB

Fred Reichheld Retention Marketing Keynote
PowerPoint Presentation 4.43 MB