Attendees of our Shop.org Online Merchandising Workshop were inspired by our keynote presentations, engaged by the practical and tactical success tips shared in our afternoon panel discussions, and energized by our retailer case studies. Raul Vazquez, CEO of Walmart.com started Day 1 with sharing how Walmart.com uses Value, Assortment, Simplicity, and Content to create a strong merchandising focused customer experience. Bryan Eisenberg followed with outlining The Golden Rules of Online Merchandising and describing which web elements and features are truly valued by the customer. The afternoon continued with panel and small group discussions on topics such as the results of the Merchandising portion of our State of Retailing online report and what it means to retailers, a detailed case-study of the just launched DSW website, best practices in multivariate and A/B Testing, and how small retailers succeed on with a limited budget and resources. We also had two roundtable sessions that allowed our attendees to interact with speakers and other industry experts in a small group environment.

Day 2 started strong with GSI Commerce EVP Fiona Dias giving her perspective as a solution provider and a former retailer on how merchants can use customer data to be the driving force in their organization towards a more profitable future. Bill Bass, CEO of Fair Indigo engaged Fiona in a moderated Q & A session immediately after her presentation. Our Online Merchandising Workshop continued with Shop.Org Board Member and JupiterResearch Director Patti Freeman Evans moderating a series of three retailer case studies that showed specific examples of customer focused merchandising innovations with the representatives from each featured retailer discussing the implementation and the results. The Workshop concluded with a series of Vendor/Retailer case studies that took place in the Exhibit Hall during lunch. As always, the Workshop was a great blend of learning and networking in a fun, relaxed environment.

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