Merch Workshop 2010 Homepage
|Merchandising Workshop Recap|
The 2010 Shop.org Online Merchandising Workshop tackled the challenge of achieving online merchandising harmony by embracing the array of available new technologies while simultaneously optimizing merchandising tools that are already in place. The over 250 attendees at the Shop.org Online Merchandising Workshop enjoyed the beautiful weather and scenery of Huntington Beach California while being treated to inspiring keynote presentations, tactical retail panels, interactive roundtable discussions, and numerous networking opportunities.
The workshop began with an evening of networking and fun at our Opening Reception. Many of the conversations revolved around the growth of digital commerce over the past year and how it continues to play a crucial role in overall retail. Day 1 began with three keynote presentations beginning with Chris McCann of 1-800 Flowers.com discussing how they have embraced change and technology to improve the customer experience and increase customer interactions. Chris was followed my Brian Bradley of HSN who shared in detail their strategy of cross channel merchandising. The morning ended with author and long time Shop.org supporter Bryan Eisenberg discussing his 21 secrets of top converting websites that he has learned in his 12 years working in digital commerce. The afternoon was filled with retailer panels tackling a variety of hot-button issues including when to re-design your website, tweaking and testing to site optimization, and best practices for online video. While these sessions were going on, some of our retailer attendees enjoyed one-on-one website critiques with our Doctor Is In sessions that occurred in the Huntington Ballroom. The education portion of the day concluded with a series of interactive roundtable discussions that were moderated by speakers and other industry experts. After a full day of learning, attendees enjoyed our cocktail reception and dinner and a special thanks to our sponsors Adgregate Markets and Certona for making this possible.
On Day 2, we had the pleasure of welcoming to the Shop.org community the COO of Buy.com, Greg Giraudi. Greg offered a detailed description of Buy.com’s retail marketplace, ever-evolving customer and merchant-centric tools, including online video, mobile applications and social media, which have helped the company stay competitive in an increasingly crowded industry. Greg was followed by a panel moderated by Carrie Johnson from Forrester Research that featured Polyvore, Wet Seal, and Etsy that showed examples of how social tools are being used to create to the new trend of community based merchandising. The Workshop concluded with a panel discussion on best practices for online photography and a series of Vendor-Retailer Case Study roundtables at lunch in the EXPO Hall. At these tables, attendees learned specific examples of how retailers partnered with our exhibitors and sponsors to optimize their online merchandising efforts.
We would like to thank our attendees, speakers, exhibitors, and sponsors for making the 2010 Online Merchandising Workshop a great blend of learning and networking in a fun, relaxed environment. We hope all of you that attended were able to walk away a bit inspired and armed with some research and key tactics you can implement to make sure your merchandising efforts are firing on all cylinders. For those of you that missed it, we have included some highlights, blog entries, and a few presentations from the Workshop for you below.
|What You Need To Know about the Workshop.|
See all Merchandising Workshop blog posts.