| Agenda | | We’re still nailing down the details for our agenda, but please continue to check our website as we’ll be including additions regularly up until the show. Some great keynote speakers have signed up, so check out the speaker directory. |
| Monday - July 12 | | 5:30p - 7:30p | Opening Reception at the California Courtyard sponsored by  |
| Tuesday - July 13 | | 8:00a - 8:45a | Breakfast ~ Expo Hall | | 8:45a - 9:45a | Keynote: Chris McCann, President, 1-800-FLOWERS.COM
Embracing Change to Build Relationships and Drive Customer Engagement
Why it is important to build relationships first and do business second? Chris McCann, President of 1-800-FLOWERS.COM, Inc., will share his expertise on how to adapt and adopt new technologies of social networking and mobile communications to engage customers and create the personal touch they are seeking. This interactive presentation and discussion will also touch on best practices to optimize customer shopping experiences and enable customers to explore the breadth and depth of the merchandise available on 1-800-FLOWERS.COM across multiple platforms. | | 9:45a - 10:30a | Networking Break ~ Expo Hall sponsored by  | | 10:30a - 11:15a | Keynote: Brian Bradley, EVP of HSN.com and Advanced Services, HSN
Customer Centric Merchandising: The HSN Way
Brian Bradley, EVP of HSN.com and Advanced Services, will explore in detail how HSN's focus across all channels has helped optimize its direct-to-consumer business and driven consumer loyalty. HSN is today the only retailer streaming live video in HD across three screens - TV, internet and mobile. As HSN embraces new technologies such as social media, mobile, and online video, its dedication to the user experience remains as solid as ever. Brian will share the HSN story and provide specific tips and tactics that will help you become a leader in supercharging growth within your organization. | | 11:30a - 12:15p | Keynote: Bryan Eisenberg, Managing Partner at Eisenberg Holdings, LLC and Author, Call to Action: Secret Formulas to Improve Online Results
21 Secrets of Top Converting Websites
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you’ll find relevant examples from retail sites, B2B sites, publishers and everything in between. You’ll learn the key principle of GTC – Get the Cash! You’ll never be able to look at a website the same way again. | | 12:15p - 1:15p | Lunch ~ Expo Hall | | 12:30p - 4:20p | THE DOCTOR IS IN: One-on-one website critiques
We are bringing an Annual Summit favorite to the Online Merchandising Workshop. Retailer workshop attendees will be able to reserve 20 minute time slots with 5 industry experts. Space is limited! Sign up today. | | 1:15p - 2:15p | When Is It Time to Redesign?
Moderator: Jack Aaronson, CEO, The Aaronson Group
Panelists: Ken Mowry, Vice President, Marketing and Creative, Charming Direct and Sarah Veit, VP, Direct to Consumer, Bare Escentuals
Redesign: There is no other word in the English language that strikes more fear in the hearts of Ecommerce professionals. However, no matter how painful they can be, most agree that periodic site redesigns are necessary for full optimization and an effective redesign can result in significantly higher conversion, basket size, profitability, and an enhanced customer experience. Join Jack Aaronson, Founder and CEO of the Aaronson group as he leads a discussion with two retailers who just redesigned their site. We will look at how these retailers knew that it was time to redesign, look in detail the changes they decided to make, and examine the results made from the redesign to see if it hit their goals. Jack will conclude with a list for tips to succeed and pitfalls to avoid when it is your time to redesign. | | 2:30p - 3:15p | Tip-Toe, Tweak and Test Your Way to Site Optimization
Moderator: Jason Billingsley, Founder, Flip Retail
Panelists: Janis Lanka, Formerly - Front-end Manager, Vancouver 2010 Olympic Online Store and Lynn Stetson, Formerly - Manager of User Experience & Product Optimization, Zappos.com
Are you looking to boost you conversion, but a total redesign is out of the question? Even when a complete site redesign may not be possible you can tweak your way to website optimization with dozens of incremental changes and a successful testing strategy. This panel will look in detail at some site design and usability issues that can be solved without a complete rip and replace redesign. Join us as our panel of experts share their best practices in fine-tuning your way to big gains and hear real-life examples of specific improvements that were easy to implement, but delivered staggering results. | | 3:15p - 4:00p | Networking Break ~ Expo Hall sponsored by | | 4:00p - 4:45p | Using Online Video to Optimize the Customer Experience
Moderator: Rob Lane, CEO and Founder, Overlay.TV
Panelists: Pinny Gniwisch, Founder and Chief Motivational Officer, Ice.com and Paul Zaengle, Sr. Director, Ecommerce, Columbia Sportswear
One of the greatest challenges of the digital channel is providing potential customers with a view of the product that is just as valuable and realistic as if they interacting with the product in a brick and mortar store. While some tools such as augmented reality are still in their infancy, there is no tool that is as affordable, accessible, and increases the value of the customer experience then online video. This panel will provide specific tactics and valuable information to help you decide how video should be best used in your retail operations, tips to affordably implement video, and what results you can expect from a truly optimized online video program. | | 4:45p - 5:15p | Roundtables
Roundtables offer attendees the opportunity to participate in interactive discussions on the most relevant merchandising topics in a small group setting. Participants will also have a chance to learn more from each of our industry expert speakers moderating these tables. A list of roundtable topics and moderators will be coming soon. | | 7:00p - 9:30p | Reception and Dinner at the Lighthouse Courtyard Cocktail Reception sponsored by  Dinner sponsored by  |
| Wednesday - July 14 | | 8:00a - 8:45a | Breakfast ~ Expo Hall | | 8:45a - 9:45a | Keynote: Greg Giraudi, COO and General Counsel, Buy.com
Marketplace 2.0: Empowering the Customer and the Merchant
In an age of stiff competition, decreased loyalty, consumer product ratings, trending stories, Digg voting, “Yelping” and the like, online retailers have less direct control over their messages. Consumers and merchants recognize – and want – the power to influence others through their different avenues. This shift represents both a challenge and opportunity for retailers to find new ways to engage shoppers. Greg will highlight Buy.com’s retail marketplace, ever-evolving customer and merchant-centric tools, including online video, mobile applications and social media, which have helped the company stay competitive in an increasingly crowded industry. | | 9:45a - 10:30a | Networking Break ~ Expo Hall sponsored by | | 10:30a - 11:30a | Innovation in Community Based Merchandising
Moderator: Carrie Johnson, VP, Research Director, Forrester Research
Panelists: Katherine Crane, Director, Polyvore; Jon Kubo, VP and CIO, The Wet Seal, Inc., and Nizzi Renaud, Director of Marketing, Etsy
As user-generated content on social networking and retail sites proliferate, retailers have a powerful new merchandising staff – their customers. Mining customer ratings and reviews for product insights is just the tip of the iceberg. Online communities of customers can deliver powerful insights to inform online and offline product assortment, cross- and up-sell strategies, and even inform store foot prints. This panel will include an overview of how consumers use online community tools and will feature data on how online retailers are shifting their merchandising organizations and tactics to empower customers. A panel of retailers will share their innovative ideas on community-based merchandising and how they’ve implemented these ideas to build customer engagement. | | 11:30a - 12:15p | Online Photography in the Age of Digital Commerce: Best Practices to Drive Conversion
Moderator: Joe Barrett, CEO, Sandbox Studio
Panelists: Georgia Christensen, SVP, Creative Director, Talbots; Colleen Stokes, VP, Creative New Media, Coach and Scott Wilson, Director of Photography, Video and New Media, The North Face
For fashion and lifestyle brands, photography can be the pivotal component of a successful eCommerce strategy. Yet many of these brands do not consider the serious execution risks of relying on traditional methods. Failing to rethink photography in line with the new demands of the Internet can grind progress to a halt, escalate costs and seriously jeopardize their overall ROI. This panel of online merchandising experts will explore how to create visual content that makes the greatest brand impact, drive conversion, and increase profitability. Attendees will be able to evaluate the strengths and weaknesses of their existing photography and recognize and manage obstacles, pain points, and “money-pits” related to the production of high-volume, high-visibility content in today’s digital world. | | 12:15p - 1:15p | Lunch and Vendor-Retailer Case Study Roundtables ~ Expo Hall
Join us in the EXPO Hall for lunch and a series of retailer case study roundtables moderated by some of our leading solution providers. |
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The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Fabien Rabanal, Director, Exhibit & Sponsorship Sales, Shop.org at (202) 626-8103 or rabanalf@shop.org. |
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