| Agenda | We’re still nailing down the details for our agenda, but please continue to check our website as we’ll be including additions regularly up until the show. Some great keynote speakers have signed up, so check out that list here. Learn how we come up with our speakers and topics... | | Monday, July 11 | | Time / Location | Session |
| 11:00a - 7:30p
Registration Atrium/Lobby | Registration Hours |
| 5:30p - 7:30p
Bay Terrace | Opening Reception Join us in the Bay Terrace of the Loews as we kick off the event with a reception to help you network with merchandisers, other digital retail community veterans...and some cocktails. |
| | Tuesday, July 12 | | Time / Location | Session |
| 7:30a - 5:45p
Registration Atrium/Lobby | Registration Hours |
| 7:45a - 8:30a
EXPO Hall | Breakfast | sponsored by  |
| 8:30a - 9:30a
General Session | KEYNOTE: Customer Focused Merchandising The ModCloth Way Kerry Cooper, CMO, ModCloth and former CMO, Walmart.com
ModCloth has made a name for itself in the digital retail community by involving its customers in the whole purchase cycle and building the site around the community. ModCloth has embraced the social media revolution by featuring product reviews, requesting feedback through the ModCloth blog, and asking the community to vote on potential inventory. Kerry Cooper, CMO of ModCloth will discuss a few of these innovations which have made ModCloth a leading online merchandiser. |
| 9:30a - 10:15a
EXPO Hall | Networking Break | sponsored by  |
| 10:15a - 11:00a
General Session | KEYNOTE: Merchandising’s Big Shake Up: Device Driven Destiny Jeanniey Mullen, Global EVP & CMO, Zinio LLC and VIVmag
The explosion of devices in our day-to-day lives changes the fundamentals of merchandising. New connection points, new rules and new world order means your cutting edge strategy might not be enough. Experience Jeanniey Mullen, Global EVP and CMO of the world's largest digital publishing merchandiser, Zinio, as she takes on these critical elements of success. This keynote sets the stage for the rest of the conference. |
| 11:05a - 12:00p
General Session | Don't Leave Any Money on the Table! 20+ Sure-Fire Tips for Improving Your Abandoned Cart Program
Moderator: Amy Africa, CEO, Eight By Eight
Retail Panelists: Colleen Dannels, E-Commerce Manager, VWR and
Larry Davis, VP of Marketing, Ross-Simons
In this fast-paced session, you'll find new ways to improve your abandoned cart program -- proven methods that will help you convert up to half of your carts without breaking the bank.
You'll learn the #1 key to a profitable abandoned cart program and why it's really the only thing that matters; eight proven tactics for getting more bang from your buck out of your existing program; the never-before-told "secret sauce" ingredient for making your program a guaranteed success; 4 things you simply must measure and 8 website "must-haves" that make marketing and making money off your abandons much easier. |
| 12:00p - 1:00p
EXPO Hall | Lunch and Vendor-Retailer Case Study Roundtable Discussions | sponsored by  |
| 1:00p - 5:20p
Aurora Room | The Doctor Is In: One-on-one website Critiques Space is limited for these 20-minute one-on-one website critiques. Schedule your appointment with a doctor to cure your website ailments. |
| 1:00p - 1:45p
General Session | 20 Must-Dos to Merchandise an Efficient, Effective and Engaging Mobile Shopping Experience
Moderator: Lauren Freedman, President, the e-tailing group, inc.
Retail Panelists: Jeff Klonowski, Manager - eCommerce Mobile, Recreational Equipment, Inc and Jason Lockridge, Director of Marketing, eBags
Cross-channel shoppers expect a sophisticated experience on their mobile phones. Period. Whether they seek out store information, access ratings and reviews or take advantage of QR codes in their favorite retail stores, your competition is merely a touch away.
Lauren will share the results of the e-tailing group’s 2011 Mobile Mystery Shopping Survey and how 50 merchants ranked, but more importantly she will highlight what it takes to excel in mobile merchandising. Sharing the panel with Lauren will be 2 merchants who have mastered the art of merchandising via mobile and will reveal lessons learned and trials and tribulations they experienced along the way. |
| 1:50p - 2:35p
General Session | Photography Best Practices To Drive Conversion, and Improve Customer Loyalty
Moderator: Joe Barrett, CEO, Sandbox Studio
Retailer Panelists: Tracey Strauss, VP Ecommerce, Theory and
Amanda Willinger, Director of Creative Services, David Yurman
Your website is more than just a flagship retail store; it’s become the first-stop destination for anything and everything related to your brand or products. Product photography is critical to prolonging site visits, converting sales, and keeping customers coming back for more. This panel of online merchandising experts will focus on practical solutions to help retail brands overcome the major creative and operational challenges inherent in producing great photography for large volumes of product as well as how to significantly boost ROI on product photography. |
| 2:35p - 3:20p
EXPO Hall | Networking Break | | sponsored by |
| | 20-Minute Back-to-Back Sessions | 3:20p - 3:40p
General Session | Leveraging Video to Drive Conversation & Experience
Jamey Maki, Director of eCommerce & Online Experience, Golfsmith International Inc.
Golfsmith decided to make a real push to help bring an “in-store” feel to the online and mobile shopping experience in 2011. They accomplished this goal through unique product videos that gave an unbiased look at more than 300 different products. These videos were all unique to Golfsmith and were leveraged across mediums including the site, Youtube, Facebook, Apps and even in-store. In addition to an “experience” lift, Golfsmith saw a measurable lift in conversion and SEO. Golfsmith will present what they did and what they are up to next. |
| | 3:45p - 4:05p | How to Boost Conversion with a Custom Comparison Tool
Nathan Decker, Senior Manager of Ecommerce, evo
How do your customers weigh their options when comparing and contrasting items on your website? Through analytics and usability testing evo realized its customers were having difficulty comparing and contrasting items while making a purchasing decision. Learn how evo identified the issue and addressed it by adding a comparison tool to their website that has enhanced the user experience and boosted conversion. |
| | 4:10p - 4:30p | User-Generated Content and Merchandising Strategy
Will Alexander, Digital Marketing and Merchandising Manager, Travelocity Canada
The reality of today’s eCommerce market is that product and price may be enough to get customers to visit your site one time, but it’s not enough to keep them coming back.
User-generated content is not a new concept, however when taken to the next level, it can become a major component in the merchandising mix. Find out how Travelocity Canada engages their customers at a deeper level using a combination of user-generated content and email to keep their customers coming back. |
| | 4:35p - 4:55p | Using Content To Build Trust and Grow Sales
Christopher Conn, Founder & CEO, MightyNest.com
Learn how MightyNest uses blog and article content to engage their customers every day, build trust and grow sales. Chris will dig into real examples and discuss how any brand can create its own unique version of this strategy. Chris will also discuss the type of content that works; review how key marketing channels like Facebook and e-mail help engagement; discuss the tools that must be in place to get the most out of this strategy; and how to measure sales growth. |
| | 5:00p - 5:20p | How to Use Customer Insights to Change the Way People Think about Your Product and Brand
Vidya Dinamani, Director of Customer Experience Development, TurboTax, Intuit and David Kirven, Director of Web and In Product Strategy, TurboTax, Intuit
TurboTax is the leading tax software. How do you change your customers' fundamental opinion of your product or service, especially when it’s something as markedly dull as tax? You get your customers to tell you how.
Vidya and David will talk about how marketing and product teamed together to deliver a new way of talking about how easy tax software works. Learn how you can repetitively test (quickly and cheaply) initial ideas to developed concepts with your customers. See how this approach worked in television and online advertising, in media displays, all the way through the product experience… and ultimately delivered a significantly better customer experience that drove preference for the brand. |
| 5:20p - 5:50p
EXPO Hall | Roundtable Sessions Join your colleagues to discuss merchandising topics in greater detail with peers in a roundtable format. Shop.org roundtables are always rated highly by our attendees. Also, check out the Vendor-Retailer Case Study Roundtables during lunch on Tuesday! |
| 7:00p - 9:30p
Poolside Marina Terrace | Reception & Dinner | Reception sponsored by  . | Dinner sponsored by  |
| | Wednesday, July 13 | | Time / Location | Session |
| 7:30a - 1:30p
Registration Atrium/Lobby | Registration Hours |
| 8:00a - 8:45a
EXPO Hall | Breakfast | sponsored by  |
| 8:45a - 9:45a
General Session | KEYNOTE: Why do you make changes to your website, and how do you evaluate them? Charlie Cole, VP, Online Marketing, Lucky Brand E-commerce based merchandising optimization seems straightforward enough, but in reality the methodologies, and more importantly, the evaluations of success change depending on when and where you are making changes. Charlie Cole, VP of Online Marketing at Lucky Brand, will walk through several of Lucky Brand's real-life optimization challenges and how his team evaluated their success or failure. Join us for this inspiring and tactical keynote presentation to get access to actual wins and losses and learn how to drive better conversion in the future. |
| 9:45a - 10:30a
EXPO Hall | Networking Break | | sponsored by |
| 10:30a - 11:20a
General Session | KEYNOTE: Ten Years of Driving Conversion: Lessons Learned as eBags’ CEO Jon Nordmark, co-founder, eBags and co-founder and CEO, UsingMiles.com
eBags has been known throughout the years as an online merchandising, conversion, and customer experience innovator. Satisfying customers and driving conversion has involved a constant stream of adjustments made to reflect consumer tastes including online video, shopping cart enhancements, and site search improvements, just to name a few. Jon will share his thoughts on the culture needed and the tactics required to be an online merchandising leader and be successful in today’s ultra-competitive environment. |
| 11:30a - 12:20p
General Session | The 360 Degree View of Online Retail Merchandising Andy Kennemer, VP, Social Marketing & Media, Resource Interactive and
Adam Amantea, Associate Merchandiser/eCommerce, PETCO
Customer experience, usability, site design, and conversion are the key elements of online retail merchandising. Join us, as industry expert and former Victoria’s Secret Direct executive, Andy Kennemer showcases a multi-channel retailer case study and dives into full analysis of their website. Attendees will walk away with tips on testing, site navigation, and general retail website design to help fine-tune their way to site optimization. |
| 12:20p - 1:20p
EXPO Hall | Lunch | sponsored by  |
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 | The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Mercedes de la Cruz, Manager, Exhibit & Sponsorship Sales, Shop.org at 202.626.8198. |
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