The 2011 Shop.org Online Merchandising Workshop tackled the challenge of achieving online merchandising harmony by embracing the array of available new technologies while simultaneously optimizing merchandising tools that are already in place. The more than 250 attendees at the Shop.org Online Merchandising Workshop enjoyed the beautiful weather and scenery of San Diego, California while being treated to inspiring keynote presentations, tactical retail panels, interactive roundtable discussions, individual website critiques, and numerous networking opportunities.

Over the course of two days, speakers from companies including ModCloth, REI, eBags, Golfsmith, evo, Theory, Lucky Brand, and PETCO, examined new trends in online retail merchandising including mobility, new developments in online photography and video, and community driven merchandising. On a more tactical level, our speakers also examined cart abandonment, site redesigns, and new website features including custom product comparison tools.

We would like to thank our attendees, speakers, exhibitors, and sponsors for making the 2011 Online Merchandising Workshop a great blend of learning and networking in a fun, relaxed environment. We hope all of you that attended were able to walk away a bit inspired and armed with some research and key tactics you can implement to make sure your merchandising efforts are firing on all cylinders.

For those of you that missed it, we have included photos, blog entries, and a few presentations from the Workshop for you below.

Artemis Berry
Senior Director, Content and Community
Shop.org

Blogs
We are blogging before, during and after the event. Check out the most recent posts below.

• Want to grow sales? Golfsmith eCommerce director says use video 
• Note to the e-commerce Industry: “Keep Calm and Carry On”
• 10 site tweaks to make your customers actually click “buy”
• How does ModCloth find success? By breaking the rules
• Attendees unwind poolside as Day 1 of Merch ’11 comes to a close
• Online merchandisers take over Coronado Bay
• What you need to know about this year’s Shop.org Online Merchandising Workshop

See all Merchandising Workshop blog posts

Presentations.
Thanks to our speakers we can share most of the presentations from the event. Please note that all files are very large and may take up to a minute to download.

• KEYNOTE: Merchandising’s Big Shake Up:  Device Driven Destiny
• 20+ Sure-Fire Tips for Improving Your Abandoned Cart Program
• 20 Must-Dos to Merchandise an Efficient, Effective and Engaging Mobile Shopping Experience
• Photography Best Practices To Drive Conversion, and Improve Customer Loyalty (Moderator slides only)  
• Leveraging Video to Drive Conversation & Experience (Golfsmith)
• How to Boost Conversion with a Custom Comparison Tool (evo)
• User-Generated Content and Merchandising Strategy (Travelocity Canada)
• Using Content To Build Trust and Grow Sales (MightyNest.com)
• KEYNOTE: Why do you make changes to your website, and how do you evaluate them?
• KEYNOTE: Ten Years of Driving Conversion: Lessons Learned as eBags’ CEO

Photos.
We'll be posting photos from the event on our Facebook page. Make sure to tag yourself!

Attendance.
With more than 100 retail companies sending their best and brightest to our Workshop, we surpassed last year's numbers. Check out who made the trek to San Diego. 

Twitter.
Yup, we've been chatting up this event but so has everyone else. See what folks are said about the Merch workshop. Use #Merch11 as the hashtag. Follow us.

The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee.

Questions?
Contact us with questions or help with registration.

Sponsor/Exhibitor Information
Contact Mercedes de la Cruz, Manager, Exhibit & Sponsorship Sales, Shop.org at  202.626.8198.