Shop.org - Roundtables & Vendor-Retailer Case Studies

Roundtable Discussions

The Online Merchandising Workshop offers two opportunities for attendees to get together and discuss merchandising topics in more detail with peers in a roundtable format. Roundtables always rate highly at our events and this time we offer two chances to chat with speakers and other industry experts!

Lunch and Vendor-Retailer Case Study Roundtables ~ EXPO Hall
Tuesday, July 12 - during lunch at 12:00 - 1:00 PM
Join us in the EXPO Hall for lunch and a series of retailer case study roundtables moderated by some of our leading solution providers. Make sure to grab your lunch and join us in the EXPO Hall from 12:00p – 1:00p on Tuesday, July 12th for these outstanding retailer case studies!

Speaker Roundtables ~ EXPO Hall
Tuesday, July 12 - 5:20 - 5:50 PM
Speakers from the general sessions will moderate roundtables based on their expertise. Pick a topic and a table and join in the conversation!

Return to the Agenda
Schedule a Doctor Is In: One-on-One Website Critique

Vendor-Retailer Case Study Roundtables
Table	Topic	Moderators
1	Video for Retail: A Multi-Channel Approach Learn key steps in creating and implementing a successful video strategy to increase customer engagement, boost SEO, and drive conversion. Discuss best practices for video deployment to customer touch points beyond the product page, including mobile, social media, and in-store applications. Hear an example of how Golfsmith, an Internet 200 powerhouse in the golf and sporting goods industry, partnered with Invodo to produce, deploy and optimize ecommerce video content at scale for online retail.	Craig Wax, CEO, Invodo Eric Mahlstadt, Online General Manager, Golfsmith
2	Online Merchandising Best Practices Join two CEOs with a wealth of eCommerce expertise, Bob Meyers of Sheplers and David Brussin of Monetate, to discuss what merchandising strategies work best for online retailers, from badging to targeted discounts and shipping offers. Find out what works most consistently and what kind of results you can expect from a range of emerging best practices.	David Brussin, CEO, Monetate Bob Meyers, CEO, Sheplers
3	Location, Location, Location – Testing Placement of Product Recommendations to Optimize the Shopping Experience and Maximize Revenue This roundtable will feature innovative strategies for testing the best performing placements of product recommendations throughout your site. Join our guest retailer, PETCO, and learn how to identify areas of most interaction that provides a brick and mortar feel while helping customers move down a refined shopping path.	Meyar Sheik, CEO, Certona Adam Amantea, Associate Merchandiser/eCommerce, PETCO
4	How to integrate Websites, Mobile Sites, & Email Programs to Deliver the Cross-Channel Experience Consumers Crave Attendees will learn about cross-channel best practices and strategies to engage and ultimately convert more consumers increasing lifetime value. This session will cover multi-channel merchandising strategies that will enhance the shopping experience, maintain brand continuity, and boost revenue. The discussion will center around how each element of the e-commerce mix (website, mobile site, email, display advertising, direct mail, social, and more) integrate and work together to increase the quality of every session and make each interaction matter.	Shaun Schooley, VP Client Success, MyBuys, Inc. Tom Barr, E-Commerce Manager, Monkey Sports .
5	E-Commerce Media: Retail’s Next Big Thing Join this roundtable to learn how e-commerce media works, discuss best practices for an effective program, and determine whether it’s right for your retail business. - Learn how to create a new, high-profit revenue stream for your retail site without compromising conversions. - Hear from one of the retail pioneers of e-commerce media, and share your own ideas and challenges. - Get an exclusive and comprehensive white paper on how to assess the media value of your retail site.	Vardaan Vasisht, President & COO, HookLogic Alan Johnson, Director of Loyalty/Co-Op, Overstock
6	Why Facebook Matters for Online Marketers and Merchandisers Learn how Advance Auto Parts embraces Facebook and builds their community with both online marketing and merchandising efforts. From posting on their ‘wall’ to bringing their Facebook community to their product pages, while building engagement, Howard Blumenthal will share what is tried and true for Advance Auto Parts over the last several months.	Andy Chen, Co founder, PowerReviews Howard Blumenthal, Director of Ecommerce Platform Solutions & Business Intelligence, Advance Auto Parts

Speaker and Industry Expert Roundtables
Table	Topic	Moderators
1	Customer Focused Merchandising	KEYNOTE: Kerry Cooper, CMO, ModCloth and former CMO, Walmart.com
2	Merchandising’s Big Shake Up: Device Driven Destiny	KEYNOTE: Jeanniey Mullen, Global Executive Vice President & Chief Marketing Officer, Zinio LLC and VIVmag
3	20 Must-Dos to Merchandise for the Mobile Shopping Experience	Lauren Freedman, President, the e-tailing group, inc.
4	Photography Best Practices To Drive Conversion	Joe Barrett, CEO, Sandbox Studio
5	Leveraging Video to Drive Conversation & Experience	Jamey Maki, Director of eCommerce & Online Experience, Golfsmith International Inc.
6	User-Generated Content and Merchandising Strategy	Will Alexander, Digital Marketing and Merchandising Manager, Travelocity Canada
7	Using Content To Build Trust and Grow Sales	Christopher Conn, Founder & CEO, MightyNest.com
8	Tips for Improving Your Abandoned Cart Program	Amy Africa, CEO, Eight By Eight
9	Christmas in July? 5 Key Insights from the Shop.org 2011 Holiday Planning Guide	Fiona Swerdlow, Head of Research, Shop.org
10	Shopping Tools on Your Website	Nathan Decker, Senior Manager of Ecommerce, evo

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The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee.

Questions?
Contact us with questions or help with registration.

Sponsor/Exhibitor Information
Contact Mercedes de la Cruz, Manager, Exhibit & Sponsorship Sales, Shop.org at 202.626.8198.