| 2011 Online Merchandising Workshop Speakers |  Amy Africa, CEO, Eight By Eight
Don't Leave Any Money on The Table! 20+ Sure-Fire Tips for Improving Your Abandoned Cart Program
Tuesday, July 13 - 11:05a – 12:00p Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. Amy has been widely published in industry magazines and has been featured at conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and analytics to mobile and email marketing. |
|  Will Alexander, Digital Marketing and Merchandising Manager, Travelocity Canada
User-Generated Content and Merchandising Strategy
Tuesday, July 12 - 4:10p - 4:30p Will Alexander is the Digital Marketing & Merchandising Manager at Travelocity Canada with responsibility and accountability for social media, and email programs as well as the merchandising strategy for Travelocity.ca. He is tasked with management and growth of the Travelocity.ca online community through social media and user generated content. Will previously worked for Sears Canada where he was challenged with building a social media strategy for one of the largest retailers in Canada where he created a positive growth trend in customer and associate engagement in the form of review and question platforms on the site as well as massive shifts in external communities like Twitter and Facebook. He is viewed as a leader in the Canadian digital marketing community and has spoken on a variety of digital marketing topics at various events throughout Canada and the US. |
| Adam Amantea, E-Commerce Associate Merchandiser, PETCO Animal Supplies The 360 Degree View of Online Retail Merchandising
Wednesday, July 13 - 11:30a - 12:20p As the E-Commerce Associate Merchandiser, Adam Amantea currently leads the site merchandising team at PETCO Animal Supplies. Being responsible for the online customer shopping experience, Adam executes search refinement, dynamic product recommendations, third-party channel partnerships, as well as the merchandising strategy and design for mobile and video. Additionally, he engages in the planning and execution of customer-facing technologies, which includes site architecture and design, customer ratings and reviews, and social media plug-ins and promotions.
Prior to PETCO, Adam worked at Road Runner Sports as a Product Manager, where he was responsible for the company’s drop-ship program, web product assortment, and EDI coordination. |
|  Joe Barrett, CEO, Sandbox Studio
Photography Best Practices To Drive Conversion, and Improve Customer Loyalty
Tuesday, July 12 - 1:50p - 2:35p Joe Barrett is the CEO of Sandbox Studio, an industry-leading resource for the production of photography, videography and interactive content, with studios in New York, San Francisco and Portland (Oregon) that support a national scope of operations. Prior to joining Sandbox, Mr. Barrett held Chief Officer positions at companies ranging from privately held, venture funded organizations to publicly-listed multinational corporations, including SynchroNet Marine Inc. (Founder & President, Software Services in the Maritime Transportation Industry), Moulin Global Eyecare (COO & Executive Director, Eyewear Multinational), Automoblox Company LLC (CEO & Partner, Toy Manufacturing and Retail), and B4 Strategies, Ltd. (Managing Partner, SME Management Consulting). He lives in New Jersey with his wife and two children.f his current portfolio. |
|  David Brussin, Founder and CEO, Monetate, Inc.
Doctor Is In: Website Critiques
Tuesday, July 12 - 1:00p - 5:20p David Brussin is Founder and CEO of Monetate, Inc. a Philadelphia-based provider of testing, targeting and personalization for websites with a client list that includes PETCO, QVC and Urban Outfitters. David is a serial entrepreneur and recognized expert in information technology and security. In 2004 David co-founded Philadelphia-based TurnTide to exploit anti-spam technology he invented. Six months later the company was bought by Symantec. Previously, David co-founded ePrivacy Group, where he developed the Trusted Sender program to grow the nascent email marketing channel. In 2004, David was named by MIT as one of the world's top 100 young innovators. |
|  Sue Chapman, Director, Merchandising Practice, Demandware
Doctor Is In: Website Critiques
Tuesday, July 12 - 1:00p - 5:20p Sue Chapman is the Director of Merchandising Practice at Demandware. During her career in eCommerce Consulting, she was instrumental in the online success of multi-channel retailers in the US and UK like Macy’s, Bloomingdale’s, Williams-Sonoma, Pottery Barn Group, JCPenney, L.L.Bean, Sears, OfficeMax, REI, Argos and Virgin Records along with several e-tailers like NetShops and Overstock. She has also assisted customers in designing and implementing their merchandising strategies to increase conversion rates and overall sales revenue. She holds a degree in Fashion Merchandising from the University of Massachusetts at Amherst. Her deep knowledge of merchandising, internet technology and computer software gives her a unique perspective and makes her a popular industry speaker and interviewee with national e-commerce and retail publications. |
|  Andy Chen, co-founder, PowerReviews
Doctor Is In: Website Critiques
Tuesday, July 12 - 1:00p - 5:20p Andy is co-founder of PowerReviews and leads PowerReviews’ strategic partnership efforts. At Fogdog, Andy led the customer acquisition and creative teams to create a world-class brand based on providing an extraordinary customer experience. Following the acquisition by GSI Commerce, Andy served as Vice President, Product Development and Vice President, Product Management for GSI. In these roles, he worked closely with GSI's ecommerce partners to ensure that the features and functionality of their sites provided an optimal customer experience. Following GSI, Andy joined Yahoo! Shopping in 2004 as Director of Product Management. There, Andy was responsible for overseeing site features and functionality with a goal of positioning Yahoo! Shopping as the starting destination for customers shopping online. Andrew attended Stanford University. |
| KEYNOTE: Charlie Cole, VP, Online Marketing, Lucky Brand Why do you make changes to your website, and how do you evaluate them?
Wednesday, July 13 - 8:45a - 9:45a
Charlie is an experienced and respected leader in all things Internet, from online advertising to analytics. He has a proven track record of implementing visionary online strategies that have seen massive business growth for the various brands he has worked with now and in the past.
Renowned for steering real estate lead generation and marketing company, HouseValues toward advertising online, Charlie fueled major expansion within the already decade-old company, including its eventual re-branding to Market Leader with a repositioned focus on technology solutions.
Charlie also saw similar success for the dozens of clients he managed at Integrated Media Solutions, at the time one of the largest independent direct response agencies in the country (since acquired). As Executive Vice President of Online Marketing, Charlie helmed over $100 million spends, integrating paid search, SEO, email marketing, display acquisition and re-targeting, and social media among the other marketing tools he’s proficient in.
Now at Lucky Brand, one of the top denim retailers, Charlie’s aggressive online overhaul has seen sales numbers, as well as traffic, reach totals the website has never seen. And, his focus on SEO and design optimization have already moved the brand from number nine in keyword search results to number two.
When Charlie is not pouring over data points, he’s likely pouring himself a glass of red wine, snowboarding or charging the volleyball net. Hailing from Seattle, he’s now happy to call (much) warmer Southern California home. |
|  Christopher Conn, Founder & CEO, MightyNest.com
Using Content To Build Trust and Grow Sales
Tuesday, July 12 - 4:35p - 4:55p Passionate about making a difference and positively impacting people’s lives, Chris co-founded MightyNest to support parents by giving them the knowledge and tools to create a healthy, safe home for their family. As CEO of MightyNest, Chris oversees strategy and day-to-day operations managing the interactive experience, marketing, public relations, finances and more. In addition to MightyNest, over his 15 year career Chris has held senior management positions focusing on internet product development, business management and customer experience at Tribune Interactive, Kelley Blue Book, DoubleClick. Chris started his career in a management training program at GE/NBC. A graduate from Michigan State University, Chris currently lives in Evanston, IL with his wife and two wonderful children, Ayla and Merrick. When he’s not at the office, you’ll find Chris home with his family or chasing a soccer ball with friends. |
|  KEYNOTE: Kerry Cooper, Chief Marketing Officer, ModCloth
Customer Focused Merchandising The ModCloth Way
Tuesday, July 12 - 8:30a - 9:30a Kerry is the Chief Marketing Officer at ModCloth, an innovative online retailer of independent designer fashion and decor. In her role, Kerry helps guide the Advertising, PR, Social Media, Community Management, Customer Relationship Management, SEO, and Analytics. Kerry joined ModCloth at the end of November 2010. Previously, Kerry held multiple executive roles at Walmart.com, from running strategy and business development to CMO to helping build Walmart’s global ecommerce and multi-channel development. Prior to Walmart, Kerry spent 5 ½ years at Levi Strauss & Co where she last ran retail and planning for the Dockers® brand. Kerry began her career at McKinsey & Company and worked in venture capital and enterprise software before discovering her love of consumer apparel. Kerry has an undergraduate degree in mechanical engineering from the University of Texas at Austin and an MBA from Harvard. She is married with 2 beautiful children (one aspiring ModCloth purchaser) and a menagerie of animals. |
| Colleen Dannels, E-Commerce Manager, VWR Don't Leave Any Money on The Table! 20+ Sure-Fire Tips for Improving Your Abandoned Cart Program
Tuesday, July 13 - 11:05a – 12:00p Colleen Dannels, E-Commerce Manager at VWR Education, oversees functionality and online marketing for 7 websites. Dannels joined VWR Education in 2005. Under her leadership, the company has launched new sites, implemented a platform migration for their consumer sites, and grown sales considerably through online marketing efforts.
Prior to joining VWR Education, Dannels was a business unit manager for licensed college apparel. Dannels has an MBA in marketing from the State University of New York at Buffalo and a B.S. in Electronic Media Communications from Syracuse University.
VWR Education is a family of companies focused on scientific products. Their education brands provide creative, accessible solutions for classroom and laboratory learning, while the consumer brands help families to explore science. |
|  Lawrence G. Davis, VP of Marketing, Ross-Simons
Don't Leave Any Money on The Table! 20+ Sure-Fire Tips for Improving Your Abandoned Cart Program
Tuesday, July 13 - 11:05a – 12:00p Mr. Davis joined Ross-Simons in early 2006 and is Vice President of Marketing -- responsible for managing the company’s brand across the catalog, Internet and retail divisions. An early advocate of the opportunities on the web, he has been instrumental in driving channel shift from print to online marketing. Prior to Ross-Simons, Mr. Davis was Senior VP for Marketing and Merchandising for Franklin Mint, then the largest direct-to-consumer marketer of fine gifts and collectibles. During his tenure in the 1990’s, Franklin Mint expanded in 14 international markets, built one of the earliest e-commerce stores, and developed a $700 million direct-to-consumer business. Subsequent to Franklin Mint, he helped launch two Internet marketing companies as Executive VP of Marketing and Business Development. With Spree.com, Mr. Davis established one of the earliest web-based shopping rewards programs – signing up 200 affiliates to offer cashback to tens of thousands of consumers. And with e-ValuePlus.com, he sold and built shopping rewards programs for major banks, insurance and consumer product companies. Mr. Davis has a Bachelor of Arts in Economics and English from Washington & Lee University (1981), as well as an M.B.A. from University of Delaware in finance and Marketing. |
|  Nathan Decker, Senior Manager of Ecommerce, evo
How to Boost Conversion with a Custom Comparison Tool
Tuesday, July 12 - 3:45p - 4:05p Nathan Decker is the Senior Manager of Ecommerce at www.evo.com. He engages in all aspects of online marketing, virtual merchandising and website functionality. An original member of the evo crew, he has helped evo grow from a three man eBay operation out of a garage in Seattle to a multi-channel Top 500 Internet Retailer. Nathan attended Seattle Pacific University what he affectionately refers to as the “Harvard of the west coast”, where he earned a Bachelor's degree in Business Administration with a minor in Computer Science. Nathan enjoys long walks on the beach, and quiet nights in front of the fire with a good book. |
| Vidya Dinamani, Director of Customer Experience Development TurboTax, Intuit How to Use Customer Insights to Change the Way People Think about Your Product and Brand
Tuesday, July 12 - 5:00p - 5:20p Vidya is Director of Product Development in the Consumer Group at Intuit. Vidya leads multiple teams that develop experiences for the TurboTax product line. Her teams enable great customer experience through conducting user-centered design research, rapidly iterating prototypes through hypothesis-based testing, and delivering solutions for customer and financial management application and tools. She has more than 15 years of business and technology experience specializing in business and technology strategy development and online product design and management. A holder of 5 US patents for software technology, she earned a BSc in Physics, and Masters from Carnegie Mellon University. |
|  Lauren Freedman, President, the e-tailing group, inc.
20 Must-Dos to Merchandise an Efficient, Effective and Engaging Mobile Shopping Experience
Tuesday, July 12 - 1:00p - 1:45p Lauren Freedman is a seasoned 15–year e-commerce veteran as well as a recognized and respected figure in the online retail industry,. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. She founded the e-tailing group in 1993 after an extensive career as a department/specialty store buyer and under her guidance the e-tailing group has evolved to be one of the premier ecommerce consultancies. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies. Client projects cover all retail sectors from brick and mortar to catalogers and range from start ups to retail stalwarts as well as best-in-class technology companies. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of the state of e-commerce, setting industry standards while simultaneously highlighting best practices. Lauren authored her first book, It’s Just Shopping, which provided a comprehensive; behind-the-scenes look at the evolution of multi-channel selling in 2001. Her knowledge of e-commerce coupled with her candid and charismatic style make her a sought after speaker at e-retail conferences like Shop.org, eTail and Internet Retailer in the US and abroad. She is a go-to-resource for the press and is often quoted in media outlets that range from The New York Times, WWD, CNN, Financial Times, USAToday, Business Week, Forbes, Internet Retailer and Crains. Lauren has been involved with Shop.org since its inception and currently serves on the Content Committee while also working with the Direct Marketing Association and NAWBO’s Small Business Mentoring program. She continually gives back to the community in hopes of growing e-commerce as a vital retail channel. She lives to travel, takes advantage of local culture and spends her spare time with her daughter and husband in Chicago. |
| Andy Kennemer, VP, Social Marketing & Media, Resource Interactive The 360 Degree View of Online Retail Merchandising
Wednesday, July 13 - 11:30a - 12:20p Andy Kennemer is vice president of social marketing and media at Resource Interactive. He leads the practice within Resource responsible for defining and delivering social media strategy and activation for Fortune 500 companies in retail, consumer goods, and technology. Andy provides strategic guidance for clients based on his expertise in performance-based digital marketing which includes media planning and buying, search engine marketing, and other online acquisition and retention strategies. Prior to joining Resource in 2011, Andy was vice president of internet strategy and online acquisition at Victoria’s Secret Direct. In that role, Andy was responsible for planning, prioritizing, and delivering customer-facing technologies through VictoriasSecret.com. His work contributed to the company eclipsing $1 billion in annual online sales in 2007. Andy also has held roles in e-commerce at JCPenney.com and Highlights for Children. Andy is a graduate of The University of Texas at Austin, and received his MBA at the Fisher College of Business at The Ohio State University. |
| David Kirven, Director of Web and In Product Strategy TurboTax, Intuit How to Use Customer Insights to Change the Way People Think about Your Product and Brand
Tuesday, July 12 - 5:00p - 5:20p David currently leads the web and in-product marketing teams for one of Intuit’s largest business units, Consumer Division, which delivers over $1.3B in revenues. Managing over 80 million unique web visitors, David’s team is an industry leader in site optimization through rigorous a/b testing methodologies. Prior to his current role, David led the overall brand strategy for Intuit’s flagship brands TurboTax and Quicken. He drove the brand communication and integration across key channels, including traditional and interactive media, as well as the multiple agencies connected with Intuit’s Consumer division. His responsibility also included all brand advertising, including TV, Radio, Print and cross platform promotions, driving both customer acquisition and retention |
| Jeff Klonowski, Manager, eCommerce Mobile, Recreational Equipment, Inc. 20 Must-Dos to Merchandise an Efficient, Effective and Engaging Mobile Shopping Experience
Tuesday, July 12 - 1:00p - 1:45p Jeff Klonowski is Manager, eCommerce Mobile for Recreational Equipment, Inc. (REI). Jeff has responsibility for mobile strategy and execution. He has a passion for mobile and extensive product development experience across mobile platforms, including mobile websites and applications for iPhone, Android, Blackberry and iPad. Prior to joining REI, Jeff was a Mobile Product Manager for Sears Holdings launching mobile experiences for Sears, Kmart, mygofer, Wish Book and QR code initiatives.
Jeff has a Bachelor’s degree in Management from Purdue University, as well as a dual focus MBA in Leadership & Change Management and Marketing from DePaul University. |
| Jason Lockridge, Director of Marketing, eBags 20 Must-Dos to Merchandise an Efficient, Effective and Engaging Mobile Shopping Experience
Tuesday, July 12 - 1:00p - 1:45p Jason Lockridge became the Director of the dynamic marketing organization at eBags.com, the worlds leading online retailer of bags (luggage, handbags, laptop cases, backpacks, etc…) in late 2010 after 6 years of helping a catalog based office supply company, Quill.com, transition into a billion dollar online retailer. Jason’s marketing expertise joins together business savvy with cutting edge creativity. His marketing initiatives excite target audiences, increase revenue, and integrate website, email, print, mobile and social media into seamless campaigns that cut through the humdrum whitenoise of everyday promotions.
In less than a year with eBags, Jason has significntly grown their site promotions, streamed their email marketing campaigns, and expanded their social and mobile presence. He has helped to both maintain the business successes that eBags has already achieved and also develop it into an even more compelling and successful organization. |
|  Jamey Maki, Director of eCommerce & Online Experience, Golfsmith International
Leveraging Video to Drive Conversation & Experience
Tuesday, July 12 - 3:20p - 3:40p Jamey Maki is the Director of eCommerce & Online Experience for Golfsmith International, a multi-channel golf and tennis retailer based in Austin, Texas, USA. He is responsible for all online operations including marketing, merchandising, user experience, mobile and social strategy. He has over 10 years of experience in the e-commerce field and is a strong advocate for online analytics, leveraging user generated content and social media. Golfsmith.com was one of the first ecommerce sites to implement ratings and reviews and is an industry leader in the sporting goods category. Under Jamey’s leadership Golfsmith.com was selected as one of 12 online retailers that passed E-Tailing Group’s 10TH Annual Mystery Shopping Study of 100 leading e-commerce sites for the third straight year. In addition, Golfsmith.com was named to the Internet Retailer HOT 100 list for the 2009 and 2010. |
|  KEYNOTE: Jeanniey Mullen, Global Executive Vice President and Chief Marketing Officer of Zinio
Merchandising’s Big Shake Up: Device driven Destiny
Tuesday, July 12 - 10:15a - 11:00a Jeanniey Mullen is Global Executive Vice President and Chief Marketing Officer of Zinio, the world’s foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIvmag, the world’s first exclusively digital luxury women’s magazine VIVmag. Renowned as a pioneer in email marketing—the nascent stage of the digital marketing revolution—Mullen has employed her penchant for building active and engaged communities by architecting processes and systems for delivering exceptional customer service and relevant content across multiple media. She is widely credited for her pivotal role in ushering in a new era of digital marketing communications. Founder and current executive director of the Email Experience Council, Jeanniey has broadened her reach to master the social, mobile and digital publishing and advertising industries. Today, she brings this extensive experience to bear in her role as the public face of Zinio and VIVmag, defining and implementing strategies to build partnerships with publishers, brands and consumers. These initiatives command monumental growth for both companies. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail and publishing events around the world. |
|  KEYNOTE: Jon Nordmark, Co-Founder and CEO, UsingMiles.com
Ten Years of Driving Conversion: Lessons learned as eBags’ CEO
Wednesday, July 13 - 10:30a - 11:20a Jon Nordmark started eBags in 1997, then recruited four co-founders in mid-1998. Jon remained eBags' CEO through mid-2008. eBags became profitable during the dot-bomb and delivered a 34% compound annual growth rate between 2000 and mid-2008. eBags was one of the first five retailers to solicit customer-generated product reviews (more than 2 million on eBags.com today) and one of the Web's first all-encompassing drop-shippers (creating a business model built on top of a strong negative cash conversion rate like Dell Computer). Today, Jon is a co-founder and CEO of UsingMiles.com, an innovative start-up focused on combining travel meta-search with loyalty program aggregation. As of May, the company was tracking more than 5 billion miles and points. This May, UsingMiles was named one of 2011's 100 brilliant companies by Entrepreneur Magazine. In 2003, Ernst & Young named Jon "Entrepreneur of the Year" for the Rocky Mountain Region. |
|  Elizabeth Peaslee, Senior Consulting Director, Creative Good
Doctor Is In: Website Critiques
Tuesday, July 12 - 1:00p - 5:20p Elizabeth Peaslee is a Senior Consulting Director responsible for consulting and research clients across North America. She is one of the most experienced customer experience executives and consultants in the country. Her clients at Creative Good span retail, media, travel and financial services, and she has spoken at many industry events including Shop.org, Direct Marketing Association, and private client summits, to name a few. Prior to Creative Good, Elizabeth was the Vice President, Customer Experience at Travelocity where she spent 8 years. As the VP of Customer Experience, she was responsible for both business and consumer applications. She is recognized as a pioneer in the field of customer experience having generated millions of incremental dollars for Travelocity and for her clients here at Creative Good. Before her distinguished career in customer experience, Elizabeth worked at Sanford Bernstein as a portfolio manager. Elizabeth earned an MBA from the University of Michigan, and a Bachelor’s from Duke University in Economics and Mathematics. Outside the office, she enjoys swimming, biking, running, and flying kites with her 2 daughters. |
|  Rob Schmults, SVP Strategic Partnerships, Intent Media
Event Emcee Rob Schmults is Sr. Vice President at Intent Media, a Matrix-backed company that allows retailers to generate ad revenue to augment their online product sales. Previously, Rob held a number of roles as a retailer and as a solution provider to retailers. Most recently he was Chief Marketing Officer for Smart Destinations, a retailer and platform provider for activity, tour, and sight ticketing. At GSI Commerce, Rob oversaw the teams responsible for the direct businesses of 30 partners, including Major League Baseball, Bath & Body Works, adidas, iRobot, and Dick’s Sporting Goods. Rob’s initiation into the Internet took place in 1994, when he joined internet software pioneer Worlds Inc. Rob received his BA from Yale, M.Phil from Cambridge, and MBA from Harvard. |
| Tracey Strauss, Vice President of Ecommerce, Theory  Photography Best Practices To Drive Conversion, and Improve Customer Loyalty
Tuesday, July 12 - 1:50p - 2:35p
Tracey Strauss currently serves as Vice President of Ecommerce at Theory. She runs Theory's ecommerce business with responsibility for all functions including marketing, merchandising, customer service and operations. Prior to Theory, Tracey spent most of her career in online and software Product Management at InterActive Corp (IAC) and Microsoft. At IAC, Tracey launched the first ticketmaster.com site in 1999 and started a shopping comparison business called Pronto in 2005. She received her MBA from Harvard Business School and her BA from Stanford University where she concentrated in American Studies and received an honors degree in the School of Education. She is a founding Board member of Community Roots Charter School in Brooklyn, NY, where she heads up the development efforts for the Board. |
| Amanda Willinger, Director of Creative Services, David Yurman Photography Best Practices To Drive Conversion, and Improve Customer Loyalty
Tuesday, July 12 - 1:50p - 2:35p Amanda Willinger is the Director of Creative Services, Interactive for David Yurman. She has over 15 years experience as a creative services and marketing professional with particular expertise in luxury brands. She is responsible for the DavidYurman.com ecommerce site, film and video creative development, social media, online advertising, SEO/SEM, and David Yurman's presence on partner sites such as Saks.com and NeimanMarcus.com. Previously, she was the Director of Creative Services at Tumi, the Director of Marketing for the International auction house, Phillips de Pury and Company and worked in the marketing departments at Christie's and Sotheby's. | | Speaking Opportunities | The Shop.org 2011 Online Merchandising Workshop "Call for Speakers" is now closed. If you submitted a proposal you will hear from the Shop.org content team by May 31, 2011. |
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 | The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Mercedes de la Cruz, Manager, Exhibit & Sponsorship Sales, Shop.org at 202.626.8198. |
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