| Monday, July 16 | | Time / Location | Session |
| 11:00a - 7:30p
Registration | Registration Hours |
| | 5:30p - 7:30p | Opening Reception Kick off the event with a reception to help you network with merchandisers, other digital retail community veterans...and some cocktails. |
| | Tuesday, July 17 | | Time / Location | Session |
| 7:30a - 5:45p
Registration | Registration Hours |
| 7:45a - 8:30a
EXPO Hall | Breakfast | Sponsored by:  |
| 8:30a - 9:30a
General Session 
| KEYNOTE: Next Generation E-Commerce: Tools to Engage Consumers
Doug Mack, CEO, One Kings Lane
Jim Kingsbury, VP, Marketing, One Kings Lane
One Kings Lane CEO Doug Mack and Vice President of Marketing Jim Kingsbury share their perspective on the evolution of eCommerce, the fundamental differences between past generations of online shopping and disruptive new offerings - as well as the increased importance of imagery and vibrancy as core e-commerce conversion tools. |
| 9:30a - 10:15a
EXPO Hall | Networking Break | Sponsored by:  |
| 10:15a - 11:00a
General Session 
| KEYNOTE: Increase Conversion Through Better Customer Experience Kevin Ertell, Chief Marketing Officer, OnlineShoes.com It sounds obvious, doesn't it? But improving customer experience is a difficult task for a variety of reasons. Kevin Ertell, CMO of OnlineShoes.com, will explore the obstacles we face and provide a four-step process designed to learn from our customers, face those obstacles head on, and enjoy the fruitful path of conversion growth. | | | 11:05a - 12:00p
General Session | Executive Panel Session |
| 12:00p - 1:00p
EXPO Hall | Lunch and Vendor-Retailer Case Study Roundtable Discussions | Sponsored by:  |
| 1:00p - 5:45p
| The Doctor Is In: One-on-one website Critiques Space is limited for these 20-minute one-on-one website critiques. |
| 1:00p - 1:45p
General Session | Photography and Video: Best Practices to Drive Conversion and Improve Customer Loyalty
Speakers: Jo Amie, Global Operations Manager, Nike;
Joe Barrett, Chief Executive Officer, Sandbox Studio;
Jared Blank, VP, E-commerce, Tommy Hilfiger Your website is more than just a flagship retail store; it’s become the first-stop destination for anything and everything related to your brand or products. Product photography is critical to prolonging site visits, converting sales, and keeping customers coming back for more.
After this session, attendees will be able to: - Evaluate the strengths and weaknesses of their existing merchandising content (photography and video).
- Recognize and manage obstacles, pain points and “money pits” related to the production of high-volume, high-visibility content for the Internet as well as traditional medium.
- Draw from the practical experience of eBusiness veterans to build scalable foundation for the production of photography and video assets in line with evolving demands of e-commerce.
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| 1:50p - 2:35p
General Session | Leveraging the Power of A/B Testing
Speaker: Sue Chapman, Director, Merchandising Practice, Demandware If you are not currently using A/B Testing as a key component to your merchandising strategy you are missing out on one of the most efficient methods of driving conversion and improving the customer experience. Proper A/B Testing execution allows merchandisers to constantly challenge their assumptions or “merchandising intuition” about what works on their website by testing the messaging, design, and flow of the site. In this session, two retail executives will join eCommerce veteran, Sue Chapman, to help you learn how to measure what your customers value and determine what barriers stand in the way of completing the sale.
In this session we will cover: - How to plan a test
- Determine what to test
- Deciding on your goal and what you are trying to prove
- How to evaluate the results and measurement KPIs
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| 2:35p - 3:20p
EXPO Hall | Networking Break | | Sponsored by: |
| | 25-Minute Back-to-Back Sessions | 3:20p - 3:45p
General Session | |
| | 3:50p - 4:15p | |
| | 4:20p - 4:45p | Merchandising New Media: How to use Video, Editorial and Games to Increase Conversion
Speaker: Elizabeth Ragone, Director, Digital Merchandising, HSN
HSN believes in the New Media Math. Add Content and Community to Digital Commerce and you get higher conversion, more satisfied customers and people who come back regardless if they intend to purchase.
HSN has launched a huge range of content features on their Digital Platforms—some work, some don’t. Elizabeth Ragone, Director of Digital Merchandising at HSN will walk you through three elements HSN has used to drive results: video, editorial and games—and HOW they have employed them in the site experience. Additionally, she'll discuss common pitfalls in merchandising these elements and ways each of you can optimize these learnings for your site. |
| | 4:50p - 5:15p | The Evolution of a Checkout Experience Speaker: Dawn Bronkema, Director Digital Experience, Belk Ecommerce
How do you design the best customer checkout experience and add functionality without risking loss of business? Belk will take you through the evolution of their recent new checkout launch, and how to add functionality without overwhelming or disorienting the customer. We will cover gift card redemption including fraud deterrents, express checkout as an option, sign ins for guests and return customers, and much more! |
| 5:15p - 5:45p
EXPO Hall | Roundtable Sessions Join your colleagues to discuss merchandising topics in greater detail with peers in a roundtable format. Shop.org roundtables are always rated highly by our attendees. Also, check out the Vendor-Retailer Case Study Roundtables during lunch on Tuesday! |
| | 7:00p - 9:30p | Reception & Dinner | Reception Sponsored by:  | Dinner Sponsored by:  |
| | Wednesday, July 18 | | Time / Location | Session |
| 7:30a - 1:30p
Registration | Registration Hours |
| 8:00a - 8:45a
EXPO Hall | Breakfast | | |
| 8:45a - 9:45a
General Session | KEYNOTE PRESENTATION |
| 9:45a - 10:30a
EXPO Hall | Networking Break | | Sponsored by: |
| 10:30a - 11:20a
General Session | KEYNOTE PRESENTATION |
| 11:30a - 12:20p
General Session | Personalization Never Goes Out of Style Moderator: Diane Kegley, Chief Marketing Officer, richrelevance
Panelist: Karen Kobus, Lead Functional Analyst, Office Depot Today, as retail spans omni-channel and data is more persistent than ever before, Personalization has become a top action item for retailers given its significant influence across every customer touchpoint: online, email, in-store, mobile. This panel presentation will cover where Personalization has evolved from since the early days of Amazon.com's adoption of recommendations to where it's arrived in today's environment and its potential for the future. We'll hear from two retailers about their experience introducing Personalization in new and different forms across their business, how its impacting the omni-channel merchandising opportunity, and the latest trends and strategies on how to approach this utilizing your existing assets today. |
| 12:20p - 1:20p
EXPO Hall | Lunch | | |
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_____________________________________  | Networking @ the Workshop
    |  | The Shop.org Promise
We are so confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales, Shop.org at 202.661.3044. |
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