Roundtable Discussions &
Vendor-Retailer Case Studies |
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The Online Merchandising Workshop offers two opportunities for attendees to get together and discuss merchandising topics in more detail with peers in a roundtable format. Roundtables always rate highly at our events and this time we offer two chances to chat with speakers and other industry experts!
Lunch and Vendor-Retailer Case Study Roundtables ~ EXPO Hall
Tuesday, July 17 - during lunch at 12:00 - 1:00 PM
Join us in the EXPO Hall for lunch and a series of retailer case study roundtables moderated by some of our leading solution providers. Make sure to grab your lunch and join us in the EXPO Hall from 12:00p – 1:00p on Tuesday, July 17th for these outstanding retailer case studies!
Speaker Roundtables ~ EXPO Hall
Tuesday, July 17 - 5:15 - 5:45 PM
Speakers from the general sessions will moderate roundtables based on their expertise. Pick a topic and a table and join in the conversation!
Return to the Agenda
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| Vendor-Retailer Case Study Roundtables |
| Table |
Topic |
Moderators |
| 1 |
How to Leverage Consumer Insights to Clinch More Up-sells and Cross-Sells
How do you make product recommendations as powerful as possible? By combining the merchandising team's in-depth product knowledge with consumer insights that ensures each visitor sees the right product at the right time in their shopping experience. Learn how OnlineShoes.com drives increases in conversion and average order value with real-time segmentation, while testing its recommendation efforts to make continuous improvements for maximum results.
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David Brussin
Founder & CEO, Monetate
Kevin Ertell
CMO, OnlineShoes.com |
| 2 |
Video for Retailers Who Do: Learnings from Lenovo
A laptop is a considered, research-intensive purchase. Can a product video really make a difference in whether a shopper clicks "Add to Cart?" Yes – if it's done right. Join Lenovo's Oona Newman and Invodo's Craig Wax and learn:
- How Lenovo measures video success, and why the obvious metrics may be misleading
- What the critical success factors are in planning and executing a video program
- How to balance brand and conversion impact
Attendees will leave the roundtable with actionable insight into planning, executing and measuring a video program.
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Craig Wax
CEO, Invodo
Oona Newman
Commercial Merchandising Manager, Lenovo
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| 3 |
How Personalization Optimizes the Digital Merchandising Strategy: Beyond Traditional E-commerce
This roundtable will explore leveraging deep data collection and testing from key channels and devices with additional sources: CRM, fulfillment, community and loyalty programs to drive more revenue per visit and higher conversions. Join us as two industry experts discuss how to combine content personalization and product recommendation strategies to deliver a holistic customer experience.
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Meyar Sheik
CEO, Certona
Adam Amantea
Supervisor, E-Commerce Merchandising, Petco Animal Supplies, Inc |
| 4 |
How to Use Market Development Funds to Drive Sales.
Are you getting the most value from your channel marketing dollars? Terry Moody, Director of Marketing for TABcom will discuss ways merchandisers can leverage brand partnerships to plan, execute and measure channel marketing programs that drive brand awareness and sales across your e-commerce site. |
Ashwani Dhar
Chief Client Officer, Adlucent
Terry Moody
Director of Marketing, TABcom |
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| Speaker and Industry Expert Roundtables |
| Table |
Topic |
Moderator(s) |
| 1 |
Involving Your Brand Partners in Social Campaigns |
Kevin Ertell
CMO, OnlineShoes.com |
| 2 |
Christmas in July? Key Insights from the Shop.org 2012 Holiday Planning Guide |
Fiona Swerdlow
Head of Research, Shop.org |
| 3 |
How Living Direct Leverages A/B Testing |
Scott Madison, Online Merchandising Analyst, LIVINGDIRECT |
| 4 |
Leveraging Video to Drive Conversion and Experience |
Elizabeth Ragone
Director, Digital Merchandising, HSNi |
| 5 |
Photography Best Practices for Retail Site Design |
Jo Amie, Global
Operations Manager, Nike; Joe Barrett, CEO, Sandbox Studio; Jared Blank, VP, E-commerce, Tommy Hilfiger |
| 6 |
Sins of E-Commerce Landing Pages |
Tim Ash
CEO and Author, SiteTuners |
| 7 |
Mobile Sites versus Mobile Apps |
Patti Freeman Evans
VP, Research Director, Forrester Research |
| 8 |
Reducing Abandoned Carts: E-mail's Not the Only Answer |
Rob Schmults
SVP, Strategic Partnerships, Intent Media |
| 9 |
Travelocity's A/B Testing Lessons Learned |
Jonathan Isernhagen
Director of Marketing Analysis, Travelocity.com |
| 10 |
Tips and Tricks on How evo Tackles Usability Testing
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Karen Piotrowicz
Director of Site Marketing, evo |
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