Our speakers are experienced and accomplished eCommerce and multi-channel retail professionals. We learn about great speakers from Shop.org members, our Board of Directors, and from attending events in other industries. We try hard to find speakers from within the Shop.org membership—both our retail and associate members—because we know how many talented folks are part of Shop.org.

We are working on a great line-up of speakers for this event. Please check back regularly for new speaker additions!

Jo Amie,
Nike

Joe Barrett,
Sandbox Studio

Jared Blank,
Tommy Hilfiger

Dawn Bronkema,
Belk Ecommerce 

David Brussin,
Monetate, Inc.

Sue Chapman,
Demandware

KEYNOTE: Kevin Ertell,
OnlineShoes.com

Lauren Freedman,
the e-tailing group

Diane Kegley,
richrelevance

Jim Kingsbury,
One Kings Lane

KEYNOTE:  Doug Mack,
One Kings Lane

Elizabeth Peaslee,
Creative Good

Olivier Silvestre,
Certona, Inc.

Jo Amie, Global Operations Manager, Nike

Photography and Video: Best Practices to Drive Conversion and Improve Customer Loyalty
Tues, July 17, 2012 - 1:00pm - 1:45pm

Jo Amie is the Global Operations Manager at Nike, where he oversees photography of more than 40,000 products each year for the global online market, developing and implementing best practices to drive conversion and maintain brand integrity. He has been a leader in e-commerce product photography for 15 years at two of the nation’s top retail brands, Nike and Target. Previously, Jo was part of the team that established Target.com, where he managed online photography, developed the company’s online style guide, and facilitated the relationship between sales and marketing. 

Joe Barrett, Chief Executive Officer, Sandbox Studio 

Photography and Video: Best Practices to Drive Conversion and Improve Customer Loyalty
Tues, July 17, 2012 - 1:00pm - 1:45pm

Joe Barrett is the CEO of Sandbox Studio, an industry-leading resource for the production of photography, videography and interactive content, with studios in New York, San Francisco and Portland (Oregon) that support a national scope of operations.

Prior to joining Sandbox, Mr. Barrett held Chief Officer positions at companies ranging from privately held, venture funded organizations to publicly-listed multinational corporations, including SynchroNet Marine Inc. (Founder & President, Software Services in the Maritime Transportation Industry), Moulin Global Eyecare (COO & Executive Director, Eyewear Multinational), Automoblox Company LLC (CEO & Partner, Toy Manufacturing and Retail), and B4 Strategies, Ltd. (Managing Partner, SME Management Consulting). He lives in New Jersey with his wife and two children.

Jared Blank, VP, E-commerce, Tommy Hilfiger

Photography and Video: Best Practices to Drive Conversion and Improve Customer Loyalty
Tues, July 17, 2012 - 1:00pm - 1:45pm

Jared Blank oversees the U.S. online retail business for Tommy Hilfiger. He re-joined the company in 2009, after launching Tripmela.com, a website focusing on deals for travel in India. Prior to joining Tommy Hilfiger as the Senior Director of E-Commerce Marketing in 2004, he was the Senior Travel Analyst at Jupiter Research. Previously, he was a senior consultant at Deloitte Consulting, focusing on supply chain management and strategic marketing. 

Dawn Bronkema, Director Digital Experience, Belk Ecommerce

The Evolution of a Checkout Experience
Tues, July 17, 2012 - 4:50pm - 5:15pm

David Brussin, Founder and CEO, Monetate, Inc.

Doctor Is In Expert
Tues, July 17, 2012 - 1:00pm - 5:45pm

David Brussin is Founder and CEO of Monetate, a Philadelphia-based provider of online marketing technology with a client list that includes PETCO, QVC and Urban Outfitters. David also co-founded TurnTide, which created the world’s first anti-spam router. TurnTide was acquired by Symantec in 2004. In 2001, David co-founded ePrivacy Group, which created programs, standards and products to protect the email marketing channel. The products helped email marketers increase response and conversion by protecting their trusted relationship with consumers. In 1996, David co-founded InfoSec Labs which was acquired by SafeNet in 1999, helped Fortune 1000 companies securely bring their businesses online.

Sue Chapman, Director, Merchandising Practice, Demandware

Leveraging the Power of A/B Testing
Tues, July 17, 2012 - 1:50pm - 2:35pm

Doctor Is In Expert
Tues, July 17, 2012 - 1:00pm - 5:45pm

Sue Chapman is the Director, Merchandising Practice at Demandware. During her career in eCommerce Consulting, she was instrumental in the online success of multi-channel retailers in the US and UK like Macy’s, Bloomingdale’s, Williams-Sonoma, Pottery Barn Group, JCPenney, L.L.Bean, Sears, OfficeMax, REI, Argos and Virgin Records along with several e-tailers like NetShops and Overstock. She has also assisted customers in designing and implementing their merchandising strategies to increase conversion rates and overall sales revenue. Before joining Demandware, Sue started the merchandising consulting practice at Mercado Software (acquired by Omniture). While there she hired, managed and trained an international team of consultants. She also developed a unique consulting concept in the Merchandising Red Carpet Program where a Mercado eMerchandising Consultant managed the in-house merchandising efforts of the Mercado/Omniture toolset. Some of the clients in the program were Macys.com and Sears.com.

Increase Conversion Through Better Customer Experience
Tues, July 17, 2012 - 10:15am - 11:00am

Kevin Ertell is Chief Marketing Officer at OnlineShoes.com, where he is responsible for the e-commerce storefront and all marketing efforts. Ertell has worked exclusively in retail for more than 25 years, and for the has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of TowerRecords.com and subsequently served as Senior Vice-President of E-Business with Borders, where he re-launched Borders.com as an e-commerce site and led the team that built Borders Rewards. More recently he was Vice President of Retail Strategy at ForeSee Results, where he collaborated with the product, delivery, client services and marketing teams to maximize the company's value to more than 100 top retailers. He is a member of both Shop.org's Board of Directors and Policy Advisory Group.

Lauren Freedman, President, the e-tailing group, inc.

Doctor Is In Expert
Tues, July 17, 2012 - 1:00pm - 5:45pm

Lauren Freedman is a seasoned 15–year e-commerce veteran as well as a recognized and respected figure in the online retail industry,. She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices.

She founded the e-tailing group in 1993 after an extensive career as a department/specialty store buyer and under her guidance the e-tailing group has evolved to be one of the premier ecommerce consultancies. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies. Client projects cover all retail sectors from brick and mortar to catalogers and range from start ups to retail stalwarts as well as best-in-class technology companies. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of the state of e-commerce, setting industry standards while simultaneously highlighting best practices.

Lauren authored her first book, It’s Just Shopping, which provided a comprehensive; behind-the-scenes look at the evolution of multi-channel selling in 2001. Her knowledge of e-commerce coupled with her candid and charismatic style make her a sought after speaker at e-retail conferences like Shop.org, eTail and Internet Retailer in the US and abroad. She is a go-to-resource for the press and is often quoted in media outlets that range from The New York Times, WWD, CNN, Financial Times, USAToday, Business Week, Forbes, Internet Retailer and Crains.

Lauren has been involved with Shop.org since its inception and currently serves on the Content Committee while also working with the Direct Marketing Association and NAWBO’s Small Business Mentoring program. She continually gives back to the community in hopes of growing e-commerce as a vital retail channel.

She lives to travel, takes advantage of local culture and spends her spare time with her daughter and husband in Chicago.

Diane Kegley, Chief Marketing Officer, richrelevance

Personalization Never Goes Out of Style
Wed, July 18, 2012 - 8:30am - 9:30am

A renowned marketing veteran, Diane is responsible for driving global demand and visibility for RichRelevance’s personalization and brand advertising opportunities — including corporate marketing, public relations, analyst relations, brand strategy, client marketing, advertising and business development.

Diane has spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. Diane was most recently president of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Prior to that, she was vice president and chief marketing officer for Stanford Research Institute’s AtomicTangerine, leading global branding, marketing, communications and partner relations. Previously, she served as vice president of marketing for CNET, where she focused on branding efforts and revenue strategies across multiple advertising sectors.

Diane holds a BA in Business from St. Mary’s College of California.

KEYNOTE:  Jim Kingsbury, Vice President of Marketing, Internet Marketing, One Kings Lane

Next Generation E-Commerce: Tools to Engage Consumers
Tues, July 17, 2012 - 8:30am - 9:30am

Jim Kingsbury is vice president of marketing at One Kings Lane, bringing more than
15 years of e-commerce expertise in the personalization of marketing, brand positioning, product launches and global expansion. In this role, Jim oversees Internet marketing, along with company growth, awareness and overall brand strategy. Prior to One Kings Lane, Jim served as head of online marketing at Zappos.com for two years, where he was responsible for top-line and bottom-line performance of all online marketing. He began his career at Amazon.com as the second full-time international hire for the company and served in several roles including positions abroad in Japan, Germany and the United Kingdom. Jim earned his MBA from Stanford Graduate School of Business and a BA from Yale University. A Brooklyn native who has lived in many of the world's great cities, Jim thoroughly enjoys discovering (and re-discovering) the vibrant and distinctive neighborhoods around him.

KEYNOTE: Doug Mack, Chief Executive Officer, One Kings Lane

Next Generation E-Commerce: Tools to Engage Consumers
Tues, July 17, 2012 - 8:30am - 9:30am

As CEO, Doug is helping to create one of the most exciting online brands today. An e-commerce and consumer-industry veteran, Doug was CEO and co-founder of Scene7, the leading rich media platform for e-commerce, powering websites for more than 1,000 retailers worldwide, among them Nike, QVC, Macy's, and Williams-Sonoma. After completing the successful sale of Scene7 to Adobe in 2007, he joined the Adobe executive team, where, as vice president and general manager of digital imaging and dynamic media, he provided leadership for flagship properties such as Adobe Photoshop® and Adobe Flash Media®. Previously, Doug served as executive vice president of the Home Division for Broderbund Software, where he oversaw the growth of such leading consumer properties as Print Shop and 3D Home Architect. A graduate of Boston College, Doug began his career at General Electric and later joined McKinsey & Company. Doug and his family live in a warm, Tuscan-style home in the San Francisco Bay Area. When he’s not busy at One Kings Lane, he can be found on the sports fields of the Peninsula with his kids, cheering for their every kick, shot and swing.

Elizabeth Peaslee, Senior Consulting Director, Creative Good

Doctor Is In Expert
Tues, July 17, 2012 - 1:00pm - 5:45pm

Elizabeth Peaslee is a Senior Consulting Director responsible for consulting and research clients across North America.

She is one of the most experienced customer experience executives and consultants in the country. Her clients at Creative Good span retail, travel, insurance, and information services. She leads projects in the consumer and B2B markets and has spoken at many industry events like Shop.org, Direct Marketing Association, and private client summits, to name a few.

Elizabeth also leads Customer Experience Council 3, a group of 25 executives across a range of companies. She is based in Dallas, Texas where she runs the Creative Good office.

Olivier Silvestre, Director of Revenue Optimization, Certona, Inc.

Doctor Is In Expert
Tues, July 17, 2012 - 1:00pm - 5:45pm

Olivier Silvestre is a seasoned executive with more than 14 years of experience in web analytics and online optimization. Olivier’s primary responsibility is to lead and develop the Revenue Optimization team, creating methods, processes and thought leadership to help Clients leverage the most of their Certona’s investment in online personalization.

Prior to joining Certona, Olivier co-founded Tealium, a Universal Tag Management company and VinoMatch, a new generation search engine for wine.

Prior to his entrepreneurship journey, Olivier was the Director of Web Analytics and Optimization Consulting for WebSideStory / Visual Sciences (Acquired by Omniture and now part of Adobe), helping Fortune 500 customers turn information into actions to maximize their online profitability. He was in charge of creating new customer data visualization tools and optimization services that drove ROI and improved communication for clients. He also managed a team of vertical specialists who are practice leaders and subject matter experts across a diverse range of sectors ranging from Media & Publishing, Commerce and Financial Services to Travel & Hospitality.

Olivier holds a Bachelor in Electronics and an MBA from the C.N.A.M (Conservatoire National Des Arts et Métiers, France)

Networking @ the Workshop

The Shop.org Promise
We are so confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee.

Questions?
Contact us with questions or help with registration.

Sponsor/Exhibitor Information
Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales, Shop.org at  202.661.3044.