Event Presentations

Shop.org's "Best Practices in Online Merchandising" workshop, held July 14-16 in Baltimore, Maryland, provided an intimate, relaxed environment for approximately 200 online executives from leading retail companies to explore strategies and techniques to improve conversion rates and the online shopping experience.

With a 5:1 ratio of retailers to non-retailers attending, Shop.org workshops are structured to provide attendees with an intimate, non-commercial learning environment where they can hear cutting-edge thinking and enjoy focused content in an intimate and non-commercial environment that emphasizes peer-to-peer learning and interaction. The workshop emphasized information sharing through mixed learning formats that included: 

• Case studies
• Panel discussions
• Roundtable discussions
• Networking 

PRESENTATIONS
Shop.org members can download presentations here. Please be patient - files may take a minute or two to download.

please login to access presentations

Panel Discussion - Scientific Merchandising -  (4.66 MB)
Patti Freeman-Evans, JupiterResearch (Moderator)
Bob Myers, QVC
Ramer Holtan, drugstore.com
Jose Munoz, Kenneth Cole

Presentation - State of Online Merchandising
Carrie Johnson, Forrester Research -  (2 MB)

Enhanced product information/display
Nicole Rubin, Creative Good (Moderator)
Shelley Nandkeolyar, The Home Depot
Bill Pond, L.L.Bean
Kim Hansen, Ballard Designs

Panel Discussion - Refurbishing the Store: Practicalities and Pitfalls (3.89 MB)
John Strain, Gap Inc. Direct (Moderator)
Insiya Lightwalla, Sephora
Laura Johnston, Travelocity

Panel Discussion - Pricing and Promotions
Steve Hoch, The Wharton School, University of Pennsylvania - (Moderator, 417KB)
Peter Zophy, Jos. A. Bank -  (1 MB)
Monica Luechtefeld, Office Depot, Inc. -  (2 MB)
Steve Kahn, Victoria's Secret Direct

Panel Discussion - Beyond Conversion: Cross-Selling, Up-selling, and Repeat Purchase
Steven Davis, GSI Commerce - (Moderator, 2 MB)
Jennifer Bailey, Apple Computers - (4 MB)
Nick Bomersbach, JCPenney.com
Roger Baun, Gloss.com -  (6 MB)

Assortment: Going Beyond Offline?
Dale Achabal, Santa Clara University - (Moderator, 473 KB)
Steve Woodward, Pier 1 Imports
Helaine Suval, macys.com
Cindy Holker, Best Buy