Event Presentations

The Online Merchandising Workshop sold out and was highly rated for its content as well as for its networking opportunities. And what a place to network! From the opening cocktail reception poolside at the Hilton La Jolla Torrey Pines to the golfing and surfing outings, workshop attendees were able to blend business with the great pleasure of spending time in lovely La Jolla , CA . The annual merchandising workshop for retailers focused on increasing conversion, growing average order value through effective cross-selling and up-selling, and making the tough decisions on allocating budget dollars to site improvements and innovations. Retailer roundtables were a big hit, too, as newcomers and seasoned e-commerce veterans traded tips and talked about best practices in online merchandising.

EVENT HIGHLIGHTS

• Keynote by Pat Connolly, SVP and CMO, Williams-Sonoma — "Multi-channel Retail: Seven Steps to Owning the Future"
• Huge turnout for retailer roundtables on such topics as Innovating with Rich Media and Usability-Testing to Enhance the Customer Experience and Conversion: Art of the Cart - Helping Customers Put the Products in the Cart and Complete the Purchase. 
• Senior executives Peter Cobb, eBags; Sally McKenzie, Expedia.com; Matt Corey, Golfsmith talked about what they consider when they’re making decisions about site improvements and innovations. 
• Networking with e-commerce colleagues during cocktails served poolside and at dinner al fresco on the beautiful Grande Ballroom Terrace

TESTIMONIALS

• This was my first shop.org conference. I learned so much from the speakers and as well as the other participants. I had to opportunity to meet with some of the best marketers in e-commerce. The round table discussions were most helpful. Everyone was so friendly and willing to share their knowledge of the industry. Attending this conference was a great investment and I cannot wait to see the effect on our business once we can implement our findings from this conference. I hope to attend future shop.org events. — Lauren Thayer, E-Commerce Marketing Specialist, Road Runner Sports
• I thought the event was done very nicely, and professionally. I really had some great quality networking at the event and hope to return again.
  — Kristina Nordstrom, Category Manager, Best Buy
• The networking is fantastic. No matter how big or small the companies attending, you can always discuss some aspect of your online business.
  — Director, Catalog-based retailer with Internet

PRESENTATIONS
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The State of Online Merchandising
Sucharita Mulpuru, Senior Analyst, Forrester Research
PowerPoint Presentation 648 KB

Fast and Effective Techniques to Improve Conversion
and The 2006 Transformed Multi-Channel Shopper
Lauren Freedman, the e-tailing group
PowerPoint Presentation 5.38 MB

Multichannel Assortment Optimization
Patti Freeman Evans, Senior Analyst, JupiterResearch
PowerPoint Presentation 5.26 MB

Setting Priorities in a World of Many Choices
Joan Broughton VP, Content and Education Shop.Org
PowerPoint Presentation 1.52 MB

Cross-Selling, Up-Selling, Suggestive Selling — Automated or Based on Human Choice — What Works and Where Does It Work Best?
Rob Schmults VP, Sporting Goods Business Management GSI Commerce
PowerPoint Presentation 5.05 MB