Event Presentations

Attendees at our sold-out Shop.org Online Merchandising Workshop began both days with inspiring keynote presentations. Avinash Kaushik started Day 1 with a detailed and humorous look at eCommerce analytics and discussed “Web Analytics 2.0”, a new way for retailers to look at their numbers to measure accurately the success of their business. Day 2 began with WalMart.com Vice-President and Chief Merchant Dottie Mattison describing how she identifies “Mass Trends” and how these trends allow her to properly merchandise over 50,000 products in a multi-channel environment. Following the success from the Marketing Workshop in April, our roundtable sessions immediately followed a general session in the same room and provided retailers with the opportunity to network and learn from one another and other industry experts. Thursday afternoon featured two concurrent sessions that offered tactical, practical advice for online merchants. These sessions included in-depth discussions on datafeed management, branding concerns, communicating with the manufacturer, and signs it is time for website redesign. As always, the Workshop was a great blend of learning and networking in a fun, relaxed environment.

EVENT HIGHLIGHTS

• President of The E-Tailing Group Lauren Freedman's presentation shared insights how successful retailers need to measure the art and science of eCommerce merchandising to fully reach their potential. 

• Consultant Sally McKenzie and Sears SVP of Direct Commerce Paul Miller had a revealing discussion on the changing roles of online merchandising and how accountabilities are shifting between merchant and marketer.

• Brian Platter from Peet's Coffee and Tea moderated a panel about how brand concerns can affect the efforts of online merchandising. His panel had a diverse collection of strong brands including Nike, Patagonia, and West Elm.

• Jupiter Research Senior Analyst Patti Freeman Evans led a presentation of four specific case studies which looked at numerous aspects of how the analysis of online metrics directly resulted in merchandising improvements. Topics that were covered included site search, rotating promotions, top-line navigation, and up-selling and cross-selling.

TESTIMONIALS 

• Avinash was an excellent presenter because he told me about aspects of the business that I did not know. He did a fantastic job…

• It was a great overall experience. I am sure to be in attendance again!

• Online merchandising is something that normally does not get a lot of attention at these e-commerce conferences. I learned more at this conference than I have in the past year. Being able to meet face to face with others in the industry and share information was priceless.

• I enjoyed the workshop. I was able to take a way several actionable items for our organization.

• One of the best industry conferences I've attended!

• I thoroughly enjoyed meeting others in the industry and hearing their enthusiasm to keep growing and expanding their business and knowledge. I look forward to bringing that same enthusiasm back with me to my work.

• The focus on metrics this year was timely and well thought out

PRESENTATIONS
Please be patient - files are large and may take a while to download.
If you have any questions about the presentations, please contact Larry Joseloff at joseloffl@shop.org.

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Merchandising By The Numbers: Measuring the Art and Science of E-Commerce Merchandising
Lauren Freedman, President, e-Tailing Group
.ppt download 2.74 MB

The Changing Roles of Online Merchandising
Sally McKenzie, Consultant; Paul Miller, SVP Direct Commerce, Sears Holding Corporation
.ppt download 1.23 MB

Datafeed Best Practices for Online Merchandisers
.ppt download 931 KB

Brand Awareness: When Brand Concerns Influence Merchandising Strategy .ppt download 14.9 MB

Role of the Manufacturer in Retailer Merchandising Efforts
.ppt download 3.47 MB

Top Merchandising Improvements via Analytics
.ppt download 17.8 MB