Shop.org - Mobile and Social Media

Mobile & Social Media

Article. Mobile Facts and Fiction. By Susan Reda, STORES Weekly. (January 2012)

Blog. Maximize post-holiday sales with search and social media. (December 22, 2011)

White Paper. Turbocharge Your Mobile Strategy with APIs. By Mashery. (December 12, 2011)

Blog. Tap email, social media, mobile to capture Cyber Monday shoppers early. (November 27, 2011)

Article. Upwardly mobile: The m-commerce revolution is nearly upon us. By Susan Reda, STORES Magazine. (November 2011)

Article. Setting the stage: Mobile apps create in store opportunities for customer engagement. By Deena M. Amato-Mccoy, STORES Magazine. (November 2011)

White Paper. 7 Ways to Leverage Social Commerce on Your Site. By Janrain. (September 13, 2011)

Blog. eBags exec offers advice on how to make Facebook less "sticky". (Sept. 13, 2011)

Blog. How online shoppers will use smart phone, tablets for back to school. See also the survey data results. (August 18, 2011)

Article. The Great Groupon Debate. By Fred Minnick, STORES Weekly. (August 2011)

Article. This is a Warning. By Susan Reda, STORES Weekly. (August 2011)

White Paper. The Six Gotchas: Common Misconceptions in Mobile Application Development. By Kony Solutions. (June 13, 2011)

Article. The Dash for Digital Cash: Weighing the LP Implications of Mobile Payment Adoption. By M. V. Greene, STORES Weekly. (June 10, 2011)

Article. SNAP to it: New Technology Links Rewards, Messaging to Social Networks. By Fred Minnick, STORES Weekly. (June 10, 2011)

Research. The 2011 Social Commerce Consumer Study. Co-authored by Social Shopping Labs, comScore and Shop.org. See more info about this study. (May 31, 2011)

Webinar Playback. 8 Tips for Developing the Right Mobile Strategy for Your Business. Featuring Amy Africa, CEO, Eight by Eight, Alibris Retail and Gilt Groupe. (May 19, 2011) See also the blog summary.

Research. The State of Retailing Online 2011: Marketing, Social & Mobile. See also the Table of Contents & Figures. (May 3, 2011) Register for the Webinar playback, featuring speakers from Forrester Research, Moosejaw and Officemax. (May 5, 2011)

Research. Consumer Trends in Smart Phone and Tablet Retailing. (April 22, 2011)

Article. The changing face of retail: meet the store associate of the future, mobile device in hand. By M. V. Greene, STORES Magazine. (April 2011)

Article. New Age for Wine Sellers. By Fred Minnick, STORES Trends. (March 2011)

Article. Mobile's Got Muscle. By Susan Reda, STORES Trends. (March 2011)

Article. F-Commerce vs. E-Commerce. By Susan Reda, STORES Trends. (March 2011)

Blog. What Gilt Groupe Has Learned (So Far) About Tablet Retailing. (March 15, 2011)

White Paper. 7 Steps to Ensure Your Mobile Channel is a Long Term Success. By Digby. (February 2011)

White Paper. Critical success factors for mobile commerce. By Demandware. (January 2011)

White Paper. 3 best practices for Facebook eCommerce success. By Gigya. (January 2011)

White paper. Why offering both a mobile optimized Web site & rich app(s) creates the most value for your consumers. By Digby. (December 2010)

Article. Stepping out of line: smartphone app aims to bring online shopping convenience into the store. By Len Lewis, STORES Online. (December 2010)

Blog post. It's a holly, jolly (mobile) Christmas. (December 2, 2010)

White Paper. Ten Crucial Questions to Ask Your Social Marketing Partner. By Context Optional. (Added October 12, 2010)

Interview. Talking with... Bryan Eisenberg. How retailers should approach their social media efforts, weaning deal-addicted customers, and his nickname "The Grok" actually means. (July 5, 2010)

Research. The State of Retailing Online 2010: Marketing, Social Commerce & Mobile. (June 29, 2010)

Interview. Talking with... Jeanniey Mullen, Zinio EVP & CMO. How social media has changed marketing, Jeanneiy's favorite email success metric, and how best to evaluate any new marketing strategy or program. (June 2, 2010)

White Paper. Social Merchandising: Onsite Social for Online Commerce. By TurnTo. (May 2010)

Research. Social Media: An Inside Look at the People Who Use It. By the Retail Advertising & Marketing Association - RAMA. (March 2010)

Best of Show. "Social Media" presented by Brett Hurt (Bazaarvoice) and John Lazarchic (Petco). From the Online Retail Boot Camp (September 2009).

Blog. Exploring Mobile Applications for Online Retail. A round up of resources on the Shop.org Web site that touch on the topic of mobile.