Policy and Advocacy

As one of America’s largest industry sectors, retail supports one in four U.S. jobs and drives a large percentage of our nation’s job growth. NRF’s advocacy efforts are centered around the retail industry’s agenda for jobs, innovation and consumer value. As technological innovators and job creators, Shop.org, a division of NRF, is in a unique position to help drive the retail advocacy agenda.

Shop.org’s Issue Agenda:

• Reduce swipe fees
• Eliminate frivolous lawsuits from “patent trolls”
• Protect brand trademarks during domain name expansion
• Keep consumer data secure through self-regulation
• Promote advances in mobile payments
• Advance a simple sales tax fairness policy

Get Involved

Retail fuels innovations that are transforming the world around us. On May 7-8, NRF invites you to join your retail industry colleagues as we storm Capitol Hill to address critical policy issues with members of Congress for NRF’s 78th Annual Washington Leadership Conference.