Social & Mobile Commerce Study

Conducted in partnership with comScore and The Partnering Group, the 2012 Social & Mobile Commerce Consumer Study provides a unique look into the behaviors and attitudes of consumers regarding social media as a form of or means to shopping, as well as how consumers are using smartphones and tablet devices as part of their shopping experience.

This study will help retailers understand how to capitalize on consumers’ increasing adoption of social and mobile technology as a shopping tool.
For questions and further information, please contact Shop.org Head of Research, Fiona Swerdlow, at swerdlowf@shop.org.