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State of Retailing Online (SORO)
Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is the highly anticipated research that brings details of all aspects of eCommerce -- from marketing, social media and mobile to KPIs, mobile and profitability -- to the online retail community.
The "State of Retailing Online 2013: Marketing" survey is now open! Retailers who wish to participate in this or future SORO surveys should contact Fiona Swerdlow, Head of Research at Shop.org. Please see also the SORO FAQs page for further information.
The State of Retailing Online 2013 provides key metrics from 2012, as well as retailers' top three initiatives for their digital business in 2013. more...
"The State of Retailing Online 2012: Investments In Mobile and Tablet Commerce" found that: (1) Mobi
"The State of Retailing Online 2012: Mobile Marketing" found that (1) Mobile and Tablet Commerce Gro
"The State of Retailing Online 2011: Merchandising, Headcount & Global Strategies" covers 2011 metri
"The State of Retailing Online 2011: Marketing, Social Media & Mobile" covers YOY growth, and how re
"The State of Retailing Online 2010: Key Metrics, Multichannel & Global Strategies" covers key pefor
"The 2010 SORO Marketing, Social Media & Mobile Report" covers interactive marketing spend, the evol
As part of the annual 2009 State of Retailing Online (SORO) research that we conduct with Forrester
This data supplements Figures 3-1 and 3-2 ("Key Performance Indicators Of Online Retailers") of "The
"The State of Retailing Online 2009: Profitability, Economy and Multichannel Report" explores how on
"The State of Retailling Online 2009: Merchandising & Web Optimization" covers leading merchandising
"The State of Retailing Online 2009: Marketing" covers the growth of online retail, and finds that a
"The State of Retailing Online 2008: Profitability, Economy and Multi-Channel" shows online retailer
"The State of Retailing Online 2008: Merchandising & Web Optimization" finds that online retailers a
"The State of Retailing Online 2008: Marketing" finds that online retail continues to grow despite c