State of Retailing Online (SORO)

Produced annually in partnership between and Forrester Research, The State of Retailing Online (SORO) study is the highly anticipated research that brings details of all aspects of eCommerce -- from marketing, social media and mobile to KPIs and profitability -- to the online retail community. 

The "State of Retailing Online 2014: Key Metrics & Initiatives" survey is now closed.  We will publish results of this study in late January - please watch this page.  To participate in our next SORO 2014 study, please contact Fiona Swerdlow, Head of Research at  Please see also the SORO FAQs page for further information.