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2010 SORO Marketing, Social Media & Mobile Report
Publish Date: June 29, 2010
Partnership With: Forrester Research
Product: State of Retailing Online (SORO)
The annual fielding of "The State of Retailing Online", a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social commerce initiatives, and investment in mobile activity. This report is the first of two parts of the series produced by Forrester in partnership with Shop.org.