2011 Social Commerce Consumer Study
The study covers consumer shopping activity and engagement via Facebook, Twitter, customer reviews on websites, group-buying sites and location-based social platforms. The study also delves into the acceleration of smartphone adoption and the overall impact of this evolution on social commerce. The overarching goal of this study is to listen to the voice of the consumer regarding this topic: What does the consumer think of social media as a shopping tool? What is their awareness, usage and attitude toward these tools? What would they like to see from retailers and brands? This study provides not just a reaction to the current state but also looks at consumers’ perspective on what should happen next. Another goal of the study is to understand the differences in usage and attitude across different consumer segments.