The State of Retailing Online 2011: Merchandising, Headcount & Global Strategies

Publish Date: September 13, 2011
Partnership With: Forrester Research
Product: State of Retailing Online (SORO)

Specific topics covered in this report include site merchandising tactics, headcount dedicated to various eCommerce functions such as merchandising and IT, and details regarding the execution of global online selling efforts. Retailers that we surveyed reported that their investments in site merchandising have bolstered eCommerce revenues as conversion rates for most web retailers have increased in the past year.