Shop.org - eCommerce Research & Resources - State of Retailing Online SORO - eHoliday - Presentation Recaps

"Research and Resources” represents a compilation of Shop.org original research, consumer data, and numerous other resources for e-commerce professionals. We welcome your feedback and ideas!

For research inquiries, please contact us at Shop.org Research.

Marketing

White Paper. Integrated Direct Response Marketing for Multi-Channel Retailers By Razorfish. (added August 24, 2010)

Research. Online Back to School Shoppers Look for Deals in Stores and Online. Shop.org Members, download the data summary. (August 23, 2010)

Research. 2010 Holiday Strategy & Planning Guide. See also the blog. (July 21, 2010)

Research. 2010 SORO Marketing, Social Media & Mobile Report. See also the highlights, table of contents and figures, and the press release. (June 29, 2010)

Webinar Playback. Beyond the Crystal Ball: Predicting Your Way to SEM Success. (May 2010)

Merchandising

Article. "The 'No Middleman' Middlemen: Direct to Consumer CPG sites are staking out their turf." By Susan Reda, STORES Magazine. (August 2010)

White Paper. Watch This: The Online Retailer's Guide to Video Merchandising Success. By Invodo. (added May 2010)

Webinar Playback. Picking the Winning Merchandising Tactics While Supporting the Bottom Line. (April 19, 2010)

Mobile & Social Media

White Paper. Social is the Next Search. By Gigya. (added August 24, 2010)

Research. 2010 SORO Marketing, Social Media & Mobile Report. See also the highlights, table of contents and figures, and the press release. (June 29, 2010)

Interview. Talking with... Bryan Eisenberg. How retailers should approach their social media efforts, weaning deal-addicted customers, and his nickname "The Grok" actually means. (July 5, 2010)

Interview. Talking with... Jeanniey Mullen, Zinio EVP & CMO. How social media has changed marketing, Jeanniey's favorite email success metric, and how best to evaluate any new marketing strategy or program. (June 2, 2010)

The Online Consumer

Research. Online Back to School Shoppers Look for Deals in Stores and Online. Shop.org Members, download the data summary. (August 23, 2010)

Research. Online 2010 Back to School Shoppers Plan to Spend 44% More than Offline-Only Shoppers. Shop.org Members, download the data summary. (July 27, 2010)

White Paper. Consumer buying behavior -- are the changes lasting? By L.E.K. Consulting.

Multichannel, International, Profitability

Article. "Reduced Feedings: PETCO finds relief from the headache of third party online operations." By Ed McKinley, STORES Magazine.(August 2010)

Research. Q2 Online Sales Flash Survey results are in. Download the results summary and results overview.

Article. Multi-Channel Mindset. STORES Trends. (May 2010)

White Paper. The Web as Commerce Central: Readying Your e-Commerce for the Next Retail Revolution. By the e-tailing group & ATG. (October 2009)

Page Topics
Marketing
Merchandising
Mobile & Social Media
The Online Consumer
Multichannel, International, Profitability

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