Shop.org's inaugural Strategy and Innovation Forum attracted a diverse crowd of online and multi-channel professionals with a goal of helping our members sort through the numerous opportunities available, fine-tune current efforts, and determine which innovations should fit into growth strategies for the not-so-distant future . This event offered attendees numerous opportunities to address these challenges including thought provoking keynote presentations, inspiring panel discussions, rewarding networking opportunities, and key meetings with solution provider partners in the exhibit hall.
Day 1 kicked off with author and WOMMA founder Andy Sernovitz discussing how to factor Word-of-Mouth-Marketing into the ROI equation, and many commented that this was one of the most valuable presentations in recent memory. Andy was followed by Shop.org Board member and QVC Senior Vice President Bob Myers, who showed numerous real-life examples of innovations that QVC has implemented to create a true multi-media social shopping environment. This was followed by a moderated Q & A session with Rob Schmults from GSI Commerce
The afternoon featured two concurrent sessions. The first track was titled “Growth Strategies for Long Term Success” and covered such topics as innovations in implementing UGC in a multi-channel environment, selecting the right eCommerce Platform for your business, and monetizing the Long Tail. The second track in the afternoon was “Innovations to Increase Sales and Customer Engagement” and hit on such topics as the changing face of the internet and eCommerce, 21 st Century email, social shopping, and widgets and gadgets. Each track featured two sessions of roundtable discussions that allowed our attendees to discuss many of these topics with speakers and other industry experts in a small group environment. We also offered our attendees individual tutorial sessions with Web 2.0 expert Ethan Holland in the exhibit hall where retailers asked him for guidance on such topics as Web 2.0 implementation, measurement, and tips for success.
The second day of the event began with FAO Schwarz CEO Ed Schmults discussing how small to medium sized retailers can drive innovation while enhancing long term brand equity. Ed was followed by CEO of Airborne Mobile Andy Nulman examining the current state of mobile marketing and whether the mobile revolution is a fast approaching reality or a post-modern nightmare. The “Strategy” track continued in the afternoon was dedicated to international expansion examining the opportunities overseas and how to successfully execute in international market. The “Strategy” track covered such provocative topics as the future of alternate payments and retailer applications of Second Life and 3D Virtual Worlds.
PRESENTATIONS
Please be patient - files are large and may take a while to download.
If you have any questions about the presentations, please contact Larry Joseloff at joseloffl@shop.org.
"One Hand In Their Pocket: The Constant Mobile Connection To Your Customers"Keynote: Andy Nulman President and Chief Marketing Officer, Airborne Mobile PowerPoint Presentation - .ppt download 9.13 MB
Strategies for Multichannel Applications of User-Generated Content Brian Platter, General Manager, Home Delivery, Peets Coffee and Tea Carol Snyder, VP, Internet Merchandising, Community, & Multichannel QVC.com Terry Nelson, Director of Marketing, Fair Indigo Darren Schott, Senior Director E-Commerce, Blair LLC PowerPoint Presentation - .ppt download 4.39 MB
Social Shopping: How to Learn to Stop Worrying and Love Customer Control Carrie Johnson, VP and Research Director Forrester Research Mitch Joel, President, Twist Image PowerPoint Presentation - .ppt download 1.28 MB View SHOP.ORG - Strategy & Innovation Forum 2008 - Social Shopping video
Monetizing the Long Tail Jack Jia, CEO, Baynote Brian Elliott, President and CEO, Alibris PowerPoint Presentation - .ppt download 4.08 MB Exposing the Secrets of 21st Century eMail David Daniels, VP and Research Director, Jupiter Research Jeanniey Mullen, Senior Partner, Global Executive Director Email and Digital Dialogue, OgilvyOne Worldwide PowerPoint Presentation - .ppt download 15.8 MB View SHOP.ORG - Strategy & Innovation Forum 2008 - eMail video
The Future of Alternate Payments Jeff Foster, Managing Director, Payventures, LLC Jake Bailey, Director of Marketing, Overstock.com Dale Blotter, Director Payments Practice, W. Capra Consulting Group PowerPoint Presentation - .ppt download 266 KB
Driving Engagement Through Widgets and Gadgets Misty Locke, Co-Founder and President, Range Online Media Stephan Spencer, Founder and President, NetConcepts Pinny Gniwisch, Founder and EVP Marketing, ice.com Microsoft Word Document - .doc download 36.5 KB View SHOP.ORG - Strategy & Innovation Forum 2008 - Widgets & Gadgets video
CEO Panel: Monetizing Web 2.0: Integrating User-Generated Content to Drive Sales Brett Hurt, Founder and CEO Bazaarvoice Paul Martino, CEO Aggregate Knowledge Joe Chung CEO, Allurent Jim Calhoun CEO, Popular Media Steve Papa CEO Endeca PowerPoint Presentation - .ppt download 6.87 MB View SHOP.ORG - Strategy & Innovation Forum 2008 - Innovation video
